4 categories · RankedTwilio
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SMS and WhatsApp marketing platforms | Marketing | 6% | 5 of 111 | 5% | 39 | accepted challenger | |
| AI voice agents | Customer | 2% | 13 of 103 | 0% | 4 | under 10 labels · led by Retell AI at 27% | |
| Contact center platforms | Customer | 0% | 39 of 86 | 0% | 2 | under 10 labels · led by Five9 at 18% | |
| Tag management | GTM data and infrastructure | 0% | 51 of 67 | 0% | 1 | under 10 labels · led by Google Tag Manager at 81% |
Movement
By model
How each model treated Twilio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 3 | 2 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 0 | 4 |
| Perplexity Sonar | 2 | 0 | 1 | 1 | 4 |
| Grok 4.20 | 2 | 1 | 1 | 0 | 4 |
| Mistral Small | 0 | 0 | 3 | 0 | 3 |
| DeepSeek V4 Flash | 2 | 1 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 2 | 0 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 4 | 1 | 0 | 5 |
| MiniMax M2.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 2 | 2 | 0 | 4 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“route messages through the official WhatsApp Business Cloud API (e.g., Wati, Respond.io, CleverTap, Twilio, Bird, or AiSensy)” Gemini 3.5 Flash · SMS & WhatsApp · negative prompt · first choice
“If you want the safest general recommendation for a mid-sized B2B company, I'd go with Twilio for both SMS and WhatsApp.” GPT-5.4 mini · SMS & WhatsApp · paraphrase prompt · first choice
“Established platforms like Twilio, Klaviyo, Attentive, SimpleTexting with clear pricing and compliance features” Kimi K2 · SMS & WhatsApp · negative prompt · first choice
“Twilio | Official WhatsApp/SMS, dev-friendly, reliable routes. | Complex for non-devs, per-msg fees.” Grok 4.20 · SMS & WhatsApp · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Twilio, if you want a ready-made marketing dashboard and have no technical support. It isn’t a “bad” choice; it’s a programmable messaging platform, so it may mean more setup and operational work” GPT-6 Luna · SMS & WhatsApp · negative prompt · soft negative
“better if you have some technical setup capacity rather than needing an all-in-one easy tool” Perplexity Sonar · SMS & WhatsApp · budget prompt · soft negative
Named alongside
The products named in the same answers as Twilio, over the 160 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Twilio was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 153 of the 160 answers that named Twilio and are not a share of its labels.
Domains cited
402 of the 457 domain citations in answers naming Twilio came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
twilio.com is not in Google's top ten for any of the category's searches. In the answers, Twilio takes 6% of first choices and Customer.io takes 17%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 135,000 a month (“twilio”)
- AI search demand for its name, est.
- 4,343 a month
- Organic visits to its site
- about 1,028,633 a month
- Searches its site ranks for
- 52,455 · 6,060 in the top three
- Sites linking to it
- 82,348
- Paid Google search
- 14 searches its ads show for, about 62 clicks and $935 a month (estimate)
In answers
This edition- First choices
- 17 across its categories
- Named in
- 160 answers
- Its own site cited
- in 153 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 354 | 1 | 2026-09-14 | ||
| Podcast or video | 134 | undated | |||
| Report or ebook | 98 | undated | |||
| Conference or event | 95 | 1 | 2026-09-22 | ||
| Blog | 59 | 18 | 2026-09-24 | ||
| Webinar or virtual event | 6 | 2 | 2026-09-10 | ||
| News or press | 6 | 0 | 2026-05-05 | ||
| Comparison | 4 | 1 | 2026-09-17 | ||
| Template or tool | 2 | undated |
Most recent
- 2026-09-24Ai voice agent interruption handling blog
- 2026-09-24Lost context between channels blog
- 2026-09-24Ai agent orchestration blog
- 2026-09-22Customer data activation problem blog
- 2026-09-22Twilio ciptex colony manchester september 2026 conference or event
- 2026-09-21Why AI agents are only as smart as your data infrastructure blog
How it is countedHide how it is counted
Every page twilio.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Twilio
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Twilio.ShowHide
The company
On record
Wikidata- Website
- twilio.com
- Headquarters
- San Francisco, United States
- Founded
- 2008
- Ownership
- Public, TWLO on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The platform for conversations in the AI era
- For
- companies
- Price stated
- Transparent pricing with discounts as you scale. Sign up for a free trial—no credit card required. twilio.com
- Free plan or trial
- Sign up for a free trial—no credit card required. twilio.com
- Hosting
- Worldwide
- Customers named
- ChimeChopeMarks & SpencerIBMDomino's
- Not stated on the pages read
- Starting price, integrations, certifications
What Twilio's own pages state, read October 5, 2026: twilio.com, twilio.com/en-us/pricing, twilio.com/de-de/trust, twilio.com/en-us/solutions/ivr, twilio.com/en-us/lp/data-you-can-depend-on/customer-stories. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Twilio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Twilio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Twilio by email, built from the raw record of the edition. It shows:
- where Twilio is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Twilio, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.