Index › Marketing › Mobile apps › Enterprise › September 2026 Edition

Mobile apps for enterprise buyers

Asked as “mobile app marketing platform”, and as “mobile app engagement and growth tool”, on behalf of an enterprise B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Braze

Contested

39% of first choices, contested.

ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

OneSignal43%Clear leaderStanding →Mid-market

Meta Advantage+ App Campaigns15%ContestedStanding →Enterprise

Braze39%ContestedThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Braze13%47endorsed leader

AppsFlyer13%31accepted challenger

Airship12%34accepted challenger

MoEngage0%20accepted challenger

Salesforce Marketing Cloud24%17accepted challenger

Branch0%19accepted challenger

Iterable15%20accepted challenger

Singular7%15accepted challenger

Kochava17%12accepted challenger

Show the two products at 0%, ordered by negative rate

Adjust9%23accepted challenger

CleverTap4%24accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Meta Advantage+ App Campaigns vs Customer.io Meta Advantage+ App Campaigns vs CleverTap Customer.io vs CleverTap

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative50%

Key

Braze39%

AppsFlyer11%

Airship4%

MoEngage4%

Salesforce Marketing Cloud4%

Branch2%

Iterable2%

Singular2%

Kochava2%

CleverTap0%

Adjust0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Braze

13%

6 of 47 labels negative · 5 of 12 models · 2 hard negative

“Platforms to Avoid for Cost Predictability | **Braze** | MAU + data events pricing; high-growth apps see 30-50% cost spikes” Kimi K2, budget prompt

Salesforce Marketing Cloud

24%

4 of 17 labels negative · 4 of 12 models · 1 hard negative

“Platforms to Avoid or Be Highly Cautious With: Salesforce Marketing Cloud (SFMC)” Grok 4.1 Fast, negative prompt

AppsFlyer

13%

4 of 31 labels negative · 4 of 12 models

“**AppsFlyer** | **Caution (contracts)** | Billing/cancellation complaints; opaque enterprise pricing” DeepSeek V4 Flash, negative prompt

Airship

12%

4 of 34 labels negative · 3 of 12 models · 1 hard negative

“**Airship** | MAU-based with per-message fees for SMS; complex overage structure” Kimi K2, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 226 links across 131 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

businessofapps.com

7 answers · 9 citations · 2 models

guideflow.com

vendor site · Guideflow7 answers · 9 citations · 2 models

g2.com

5 answers · 9 citations · 2 models

braze.com

vendor site · Braze5 answers · 6 citations · 2 models

improvado.io

vendor site · Improvado5 answers · 5 citations · 2 models

mobileappdaily.com

5 answers · 5 citations · 1 model

maestra.io

vendor site · Maestra4 answers · 6 citations · 2 models

gartner.com

vendor site · Gartner4 answers · 4 citations · 1 model

knock.app

vendor site · Knock4 answers · 4 citations · 1 model

webtonic.io

4 answers · 4 citations · 2 models

f6s.com

3 answers · 6 citations · 1 model

appsflyer.com

vendor site · AppsFlyer3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

guideflow.com/blog/best-mobile-marketing-software

7 answers · 2 models

gartner.com/reviews/market/mobile-marketing-platforms

4 answers · 1 model

improvado.io/blog/top-enterprise-marketing-platforms

4 answers · 2 models

maestra.io/blog/comparisons/best-enterprise-marketing-platforms

4 answers · 2 models

mobileappdaily.com/products/best-mobile-marketing-software

4 answers · 1 model

braze.com/pricing

3 answers · 1 model

f6s.com/software/category/mobile-app-marketing

3 answers · 1 model

knock.app/blog/the-top-marketing-automation-platforms

3 answers · 1 model

learn.g2.com/best-mobile-marketing-software

3 answers · 2 models

solutionsreview.com/marketing-automation/the-best-mobile-marketing-platform…

3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best mobile app marketing platform for an enterprise B2B company?”Paraphrase“Which mobile app engagement and growth tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade mobile app marketing platforms and how do they differ?”Budget-constrained“What is the best mobile app marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a mobile app marketing platform. What should we look at?”Negative“Which mobile app marketing platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5no first choiceStaffbaseChanged

Three alternatives

Beekeeper, Braze, Unily

Braze

One alternative

Salesforce Marketing Cloud

against: Adobe Experience CloudAirship, Localytics, MoEngageagainst: Brazeno first choiceagainst: Google, Meta Advantage+ App Campaigns

GPT-5.4 miniBraze

Three alternatives

Adjust, AppsFlyer, Branch

BrazeHeld

Two alternatives

MoEngage, OneSignal

Braze

Four alternatives

Adjust, Airship, AppsFlyer, Iterable

Braze

One alternative

Airship

no first choicenothing named

Gemini 3.5 FlashBranch, Braze, Customer.io

Two alternatives

Adobe Marketo Engage, AppsFlyer

Braze, StaffbaseChanged

Three alternatives

Amplitude, Firstup, Pendo

AppsFlyer, Braze

Six alternatives

Adjust, Airship, CleverTap, Kochava, MoEngage, Singular

Customer.io

Four alternatives

Adjust, CleverTap, OneSignal, Singular

against: AppsFlyer, Braze, Salesforce Marketing Cloudno first choiceagainst: Adobe, Apple Search Ads, Google, Meta Advantage+ App Campaigns, Oracle, Salesforce, TikTok Ads

Perplexity SonarBraze

Three alternatives

Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud

BrazeHeld

Two alternatives

Airship, CleverTap

Braze

Six alternatives

Airship, AppsFlyer, Branch, CleverTap, Insider, OneSignal

Maestra

Two alternatives

Braze, CleverTap

no first choiceagainst: AppSumo

Grok 4.1 FastAppsFlyer

Three alternatives

Adjust, Branch, Singular

BrazeChanged

Three alternatives

Airship, HubSpot, Salesforce Marketing Cloud

Adjust, AppsFlyer

Six alternatives

Airship, Branch, Braze, CleverTap, Kochava, Singular

Kochava

One alternative

Adjust

against: AppsFlyerAppsFlyer, Brazeagainst: Airship, Customer.io, Klaviyo, Kochava, Leanplum, Localytics, Salesforce Marketing Cloud, Swrve

Mistral SmallAppsFlyer

Four alternatives

Adjust, Airship, Branch, Braze

AppcuesChanged

Three alternatives

Intercom, Userpilot, WalkMe

against: PendoBraze

Seven alternatives

Adobe Campaign, Airship, AppsFlyer, CleverTap, Insider, Iterable, Salesforce Marketing Cloud

Braze

Two alternatives

CleverTap, Iterable

no first choiceagainst: Google AdExchange, Jam City, Meta Advantage+ App Campaigns

DeepSeek V4 FlashBraze

Two alternatives

Customer.io, Iterable

BrazeHeld

Five alternatives

Blink, CleverTap, MoEngage, Staffbase, Workvivo

against: AirshipBraze

Five alternatives

Adjust, Airship, AppsFlyer, CleverTap, Iterable

against: Salesforce Marketing CloudMaestra

One alternative

Airship

against: Braze, OneSignalno first choice

Four alternatives

Airship, AppsFlyer, Braze, CleverTap

against: Adjust, Airship, AppsFlyer, Braze, CleverTap, Kochava, Meta Audience Network

Llama 4 Maverickno first choiceno first choiceHeldno first choiceno first choiceSalesforce Marketing Cloud

Two alternatives

AppsFlyer, Braze

against: Meta Ads

Qwen 3.7 FlashBraze

Five alternatives

Adobe Real-Time CDP, Airship, Customer.io, Iterable, Salesforce Marketing Cloud

IterableChanged

Two alternatives

Airship, Userpilot

AppsFlyer, Braze

Six alternatives

Adjust, Airship, Branch, Kochava, MoEngage, Singular

Linkrunner.io

One alternative

Branch

against: Adjust, AppsFlyer, AppsFlyer Zero Plan, Singularno first choiceagainst: Braze, Iterable, Oracle Responsys, Pushwoosh SDK, Salesforce Marketing Cloud, Vibes

Kimi K2Braze

Three alternatives

Airship, OneSignal, Salesforce Marketing Cloud

against: Salesforce Marketing Cloud Account EngagementStaffbase, WorkvivoChanged

Four alternatives

Amplitude, Connecteam, Mixpanel, UXCam

against: IterableBraze

Four alternatives

Airship, CleverTap, Iterable, Salesforce Marketing Cloud

against: Adobe Campaign, Oracle ResponsysSalesforce Marketing Cloud

Two alternatives

MoEngage, OneSignal

against: Airship, Braze, IterableAppsFlyer, Singular

Two alternatives

Adjust, Branch

against: Unity LevelPlay, ironSource Ads

GLM 4.7 FlashXAirship, Braze

Two alternatives

Iterable, MoEngage

BrazeChanged

Three alternatives

CleverTap, MoEngage, Salesforce Marketing Cloud

Airship

Five alternatives

AppsFlyer, Braze, CleverTap, Iterable, MoEngage

Braze, Pendo

Three alternatives

AppsFlyer, Kochava, Singular

no first choiceagainst: Meta Audience Network

MiniMax M2.5AppsFlyer, HubSpot Marketing Hub

Three alternatives

Adjust, Adobe Marketo Engage, Branch

Braze, MoEngageChanged

One alternative

Airship

Airship, Braze

Seven alternatives

Adjust, Amplitude, AppsFlyer, CleverTap, Insider, Klaviyo, OneSignal

no first choiceno first choicenothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:52	no	0	4 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:54	yes	4	4 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:53	yes	22	26 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-14 23:01	yes	20	5 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:10	yes	0	8 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:05	yes	0	8 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:49	yes	0	23 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:21	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:30	yes	0	50 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 22:58	yes	0	44 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:13	yes	0	90 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:39	yes	0	24 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:15	yes	16	9 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:02	yes	3	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:59	yes	5	19 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 05:00	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:29	yes	0	8 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:41	no	0	3 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:45	yes	0	23 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:22	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:37	yes	0	86 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:40	yes	0	39 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:46	yes	0	31 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:06	yes	0	28 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:11	yes	15	10 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:37	yes	5	9 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:21	yes	16	31 s
Comparative	Perplexity Sonar	`sonar`	2026-09-14 23:57	yes	20	8 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:08	yes	0	10 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:25	yes	0	12 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 03:00	yes	0	61 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:12	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:48	yes	0	40 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:18	yes	0	45 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:49	yes	0	82 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:56	yes	0	10 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:54	yes	17	8 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:33	yes	3	4 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:09	yes	17	37 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 04:18	yes	20	7 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:21	yes	0	11 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:31	yes	0	10 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:53	yes	0	49 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:12	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:06	yes	0	49 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:27	yes	0	49 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:51	yes	0	23 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:55	yes	0	105 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:26	yes	23	16 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:10	no	0	8 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:34	yes	4	21 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 00:32	yes	20	7 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:35	yes	0	8 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:10	no	0	8 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:00	yes	0	43 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:39	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:26	yes	0	55 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:22	yes	0	56 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:52	yes	0	190 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:40	yes	0	15 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 22:54	yes	20	11 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:38	no	0	6 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 22:52	yes	22	29 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 01:14	yes	20	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:36	yes	0	10 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:43	yes	0	11 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 05:01	yes	0	36 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:58	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:26	yes	0	49 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:54	yes	0	70 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:52	yes	0	36 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:28	yes	0	56 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Meta read as Meta Advantage+ App Campaigns

Meta (Facebook/Instagram) read as Meta Advantage+ App Campaigns

TikTok read as TikTok Ads

Unresolved, counted raw

Adikteev

Adobe

Adobe Experience Cloud

AppsFlyer Zero Plan

Beekeeper

Blink

Codemagic

Google

Google AdExchange

Jam City

Mobilecore

Oracle

Pushwoosh SDK

Salesforce

Snap

Unily

ironSource Ads (direct demand)

Discontinued, still offered

No shut-down product was recommended here.

Mobile apps for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing