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Index Marketing Mobile apps › CleverTap vs Google App Campaigns
Mobile apps · September 2026 Edition

CleverTap vs Google App Campaigns

One of twelve models named CleverTap first on the direct prompt; zero named Google App Campaigns. CleverTap was named by twelve of the twelve models and Google App Campaigns by eleven and CleverTap carries 23 labels and Google App Campaigns 17, so the shares are not directly comparable.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in four categories this edition.

Google App Campaigns

accepted challenger

By Google Search, United States, founded 1997. Named in one category this edition.

First-choice share11%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 16; printed, not drawn.
Labels2317A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CleverTap reading right to left. Rank and label count are printed, not drawn.Braze was named alongside these two in seven of the twelve direct answers. Meta Advantage+ App Campaigns vs CleverTap · Meta Advantage+ App Campaigns vs Google App Campaigns · Customer.io vs CleverTap

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CleverTapFirst choices, of twelve modelsGoogle App Campaigns
Direct10
Paraphrase301 against CleverTap
Comparative00
Budget-constrained041 against CleverTap
Scale-constrained10
Negative01
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where CleverTap and Google App Campaigns stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
CleverTap Google App Campaigns first choice named as an alternative argued againstblank: not namedEach cell is one answer, CleverTap on the left and Google App Campaigns on the right.

The direct prompt

The plain question, one answer per model, grouped by where CleverTap and Google App Campaigns stood in it.

CleverTap first, Google App Campaigns not the choice

1 of 12 modelsGoogle App Campaigns was named in the answer but not as the choice, or not at all.
Mistral SmallBraze, CleverTap alternatives: Adobe Marketo Engage, AppsFlyer, Firebase, Insider, OneSignal

Neither was the first choice, one was named

1 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniBraze alternatives: CleverTap, Iterable, OneSignal

Neither was named

10 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice alternatives: Acoustic, Braze, Customer.io, MoEngage
Gemini 3.5 FlashCustomer.io alternatives: Appcues, AppsFlyer, Branch, MoEngage, Pendo
Perplexity SonarHubSpot Marketing Hub, MoEngage alternatives: Braze, Customer.io
Grok 4.1 FastAppsFlyer alternatives: Adjust, Branch, Singular
DeepSeek V4 FlashOneSignal alternatives: Customer.io, MoEngage
Llama 4 Maverickno first choice
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot
Kimi K2HubSpot Marketing Hub alternatives: 6sense Revenue AI, Airship, Braze, OneSignal
GLM 4.7 FlashXAppsFlyer alternatives: Adjust, Branch, Braze
MiniMax M2.5OneSignal alternatives: Acoustic, Google Ads

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google App Campaigns leads by two points.
Google App Campaigns4%#5 of 12
CleverTap2%#9 of 12
The full small business standing →
Mid-marketThe figures above
The order flips: CleverTap leads at mid-market.
CleverTap11%#3 of 16
Google App Campaigns9%#5 of 16
The full mid-market standing →
Enterprise
Level: the same share of first choices.
CleverTap0%#10 of 11
Google App Campaigns0%#– of 11
The full enterprise standing →

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Skip platforms like Braze, Adjust (Enterprise tier), or CleverTap unless you have significant revenue.” Qwen 3.7 Flash · budget prompt · hard negative
“CleverTap and MoEngage are heavily tailored to B2C e-commerce” Gemini 3.5 Flash · paraphrase prompt · hard negative
“CleverTap stands out as the best balanced choice due to its pricing transparency, strong retention analytics, and focus on behavioral segmentation” Claude Haiku 4.5 · paraphrase prompt · first choice
“Want omnichannel journeys, built-in analytics, mid-market pricing | MoEngage, CleverTap, WebEngage” Kimi K2 · scale prompt · first choice

What the models said about Google App Campaigns

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Why it’s best for budget: Uses automated bidding across Google Search, YouTube, Play Store, and Display Network. No minimum daily spend requirement.” Qwen 3.7 Flash · budget prompt · first choice
“is Meta Advantage+ App Campaigns and Google App Campaigns. They have no minimum spend requirement” Llama 4 Maverick · budget prompt · first choice
“Google App Campaigns: Similar to Meta — automated bidding with no minimum spend.” GLM 4.7 FlashX · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.