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Index › Marketing › Mobile apps › Customer.io vs CleverTap
Mobile apps · October 2026 Edition

Customer.io vs CleverTap

Eight of fourteen models named Customer.io first on the direct prompt; four named CleverTap. Customer.io was named by eleven of the fourteen models and CleverTap by twelve and Customer.io carries 17 labels and CleverTap 29, so the shares are not directly comparable.

Customer.io

accepted challenger

Named in ten categories this edition.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in five categories this edition.

First-choice share17%14%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 18; printed, not drawn.
Labels1729A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Customer.io reading right to left. Rank and label count are printed, not drawn.OneSignal was named alongside these two in eight of the fourteen direct answers. Customer.io vs Braze · Customer.io vs OneSignal · Customer.io vs Google App Campaigns

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Customer.ioFirst choices, of fourteen modelsCleverTap
Direct842 against CleverTap
Paraphrase23
Comparative00
Budget-constrained00
Scale-constrained01
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Customer.io and CleverTap were named in the same answer thirty-two times, of the 199 answers naming Customer.io and the 189 naming CleverTap. In those answers CleverTap took the first choice three times and Customer.io five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Customer.io and CleverTap stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Customer.io CleverTap first choice named as an alternative argued againstblank: not namedEach cell is one answer, Customer.io on the left and CleverTap on the right.

The direct prompt

The plain question, one answer per model, grouped by where Customer.io and CleverTap stood in it.

Both were the first choice

2 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
Mistral SmallCleverTap, Customer.io alternatives: Amplitude, AppsFlyer, Iterable, OneSignal, Pendo
Muse Glimmer 30BCleverTap, Customer.io alternatives: Dreamdata, MoEngage

Customer.io first, CleverTap not the choice

6 of 14 modelsCleverTap was named in the answer but not as the choice, or not at all.
GPT-5.4 miniCustomer.io alternatives: Airship, Braze, OneSignal
Gemini 3.5 FlashCustomer.io alternatives: Branch, OneSignal
DeepSeek V4 FlashCustomer.io alternatives: MoEngage, OneSignal
Kimi K2Customer.io, HubSpot Marketing Hub alternatives: Intercom, OneSignal
MiniMax M2.5Customer.io alternatives: Braze, OneSignal
GPT-6 LunaCustomer.io alternatives: AppsFlyer, Branch, Braze, OneSignal

CleverTap first, Customer.io an alternative

2 of 14 modelsCustomer.io was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Braze, CleverTap alternatives: Customer.io, Intercom
GLM 4.7 FlashXBraze, CleverTap, Iterable alternatives: Affise, AppsFlyer, Branch, MoEngage

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Llama 4 Maverickno first choice alternatives: Acoustic, AppsFlyer, Braze, CleverTap, Customer.io

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
Perplexity SonarAffise MMP alternatives: ActiveCampaign, AppsFlyer, MoEngage
Grok 4.20Adjust alternatives: Branch
Qwen 3.7 FlashAdobe Marketo Engage alternatives: ActiveCampaign, HubSpot Marketing Hub, OneSignal

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Customer.io3%#6 of 16
CleverTap3%#7 of 16
The full small business standing →
Mid-marketThe figures above
Customer.io leads by three points.
Customer.io17%#1 of 18
CleverTap14%#2 of 18
The full mid-market standing →
Enterprise
Customer.io leads by two points.
Customer.io2%#– of 12
CleverTap0%#10 of 12
The full enterprise standing →

What the models said about Customer.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Lifecycle / omnichannel engagement on a B2B budget: Customer.io and CleverTap. Customer.io is often preferred for B2B teams needing easy setup, product-led workflows and transparent pricing” Muse Glimmer 30B · direct prompt · first choice
“Best for Behavioral Messaging & Lifecycle Marketing: Customer.io ... offers roughly 80% of Braze's core functionality ... at a fraction of the cost.” Gemini 3.5 Flash · paraphrase prompt · first choice

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“What to Avoid ... CleverTap — Strong for mobile-first consumer apps ... less aligned with typical B2B SaaS use cases.” DeepSeek V4 Flash · direct prompt · hard negative
“start by evaluating Braze ... or CleverTap (for a better price-to-feature ratio with strong analytics and retention capabilities)” Claude Haiku 4.5 · direct prompt · first choice
“CleverTap is positioned as the leading mid-market mobile marketing platform on value and analytics.” Muse Glimmer 30B · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.