GTM AI Index
Index › Marketing › Mobile apps › Customer.io vs CleverTap
Mobile apps · September 2026 Edition

Customer.io vs CleverTap

Two of twelve models named Customer.io first on the direct prompt; one named CleverTap. Customer.io was named by eight of the twelve models and CleverTap by twelve and Customer.io carries 12 labels and CleverTap 23, so the shares are not directly comparable.

Customer.io

accepted challenger

Named in seven categories this edition.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in four categories this edition.

First-choice share15%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 16; printed, not drawn.
Labels1223A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Customer.io reading right to left. Rank and label count are printed, not drawn.Braze was named alongside these two in seven of the twelve direct answers. Meta Advantage+ App Campaigns vs Customer.io · Meta Advantage+ App Campaigns vs CleverTap

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Customer.ioFirst choices, of twelve modelsCleverTap
Direct21
Paraphrase531 against CleverTap
Comparative00
Budget-constrained001 against CleverTap
Scale-constrained01
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Customer.io and CleverTap stood in it.

Customer.io first, CleverTap not the choice

2 of 12 modelsCleverTap was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashCustomer.io alternatives: Appcues, AppsFlyer, Branch, MoEngage, Pendo
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot

CleverTap first, Customer.io not the choice

1 of 12 modelsCustomer.io was named in the answer but not as the choice, or not at all.
Mistral SmallBraze, CleverTap alternatives: Adobe Marketo Engage, AppsFlyer, Firebase, Insider, OneSignal

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5no first choice alternatives: Acoustic, Braze, Customer.io, MoEngage
GPT-5.4 miniBraze alternatives: CleverTap, Iterable, OneSignal
Perplexity SonarHubSpot Marketing Hub, MoEngage alternatives: Braze, Customer.io
DeepSeek V4 FlashOneSignal alternatives: Customer.io, MoEngage

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Grok 4.1 FastAppsFlyer alternatives: Adjust, Branch, Singular
Llama 4 Maverickno first choice
Kimi K2HubSpot Marketing Hub alternatives: 6sense Revenue AI, Airship, Braze, OneSignal
GLM 4.7 FlashXAppsFlyer alternatives: Adjust, Branch, Braze
MiniMax M2.5OneSignal alternatives: Acoustic, Google Ads

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Customer.io leads by two points.
Customer.io4%#6 of 12
CleverTap2%#9 of 12
The full small business standing →
Mid-marketThe figures above
Customer.io leads by four points.
Customer.io15%#2 of 16
CleverTap11%#3 of 16
The full mid-market standing →
Enterprise
Customer.io leads by four points.
Customer.io4%#– of 11
CleverTap0%#10 of 11
The full enterprise standing →

What the models said about Customer.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Best Overall for B2B SaaS & Product-Led Growth: Customer.io ... widely considered the sweet spot for mid-market B2B companies” Qwen 3.7 Flash · direct prompt · first choice

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Skip platforms like Braze, Adjust (Enterprise tier), or CleverTap unless you have significant revenue.” Qwen 3.7 Flash · budget prompt · hard negative
“CleverTap and MoEngage are heavily tailored to B2C e-commerce” Gemini 3.5 Flash · paraphrase prompt · hard negative
“CleverTap stands out as the best balanced choice due to its pricing transparency, strong retention analytics, and focus on behavioral segmentation” Claude Haiku 4.5 · paraphrase prompt · first choice
“Want omnichannel journeys, built-in analytics, mid-market pricing | MoEngage, CleverTap, WebEngage” Kimi K2 · scale prompt · first choice
Also compared
Meta Advantage+ App Campaigns vs Customer.ioMeta Advantage+ App Campaigns vs CleverTapThe full mobile apps standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.