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Mobile apps · October 2026 Edition

CleverTap vs Iterable

Four of fourteen models named CleverTap first on the direct prompt; one named Iterable. CleverTap was named by twelve of the fourteen models and Iterable by seven and CleverTap carries 29 labels and Iterable 14, so the shares are not directly comparable.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in five categories this edition.

Iterable

accepted challenger

Named in eleven categories this edition.

First-choice share14%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 18; printed, not drawn.
Labels2914A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CleverTap reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in ten of the fourteen direct answers. Customer.io vs CleverTap · Customer.io vs Iterable · CleverTap vs Braze

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CleverTapFirst choices, of fourteen modelsIterable
Direct412 against CleverTap
Paraphrase32
Comparative00
Budget-constrained00
Scale-constrained10
Negative001 against Iterable
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, CleverTap and Iterable were named in the same answer forty-two times, of the 189 answers naming CleverTap and the 172 naming Iterable. In those answers Iterable took the first choice five times and CleverTap three.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where CleverTap and Iterable stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
CleverTap Iterable first choice named as an alternative argued againstblank: not namedEach cell is one answer, CleverTap on the left and Iterable on the right.

The direct prompt

The plain question, one answer per model, grouped by where CleverTap and Iterable stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
GLM 4.7 FlashXBraze, CleverTap, Iterable alternatives: Affise, AppsFlyer, Branch, MoEngage

CleverTap first, Iterable an alternative

3 of 14 modelsIterable was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Braze, CleverTap alternatives: Customer.io, Intercom
Mistral SmallCleverTap, Customer.io alternatives: Amplitude, AppsFlyer, Iterable, OneSignal, Pendo
Muse Glimmer 30BCleverTap, Customer.io alternatives: Dreamdata, MoEngage

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Llama 4 Maverickno first choice alternatives: Acoustic, AppsFlyer, Braze, CleverTap, Customer.io

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniCustomer.io alternatives: Airship, Braze, OneSignal
Gemini 3.5 FlashCustomer.io alternatives: Branch, OneSignal
Perplexity SonarAffise MMP alternatives: ActiveCampaign, AppsFlyer, MoEngage
Grok 4.1 FastAdjust alternatives: Branch
DeepSeek V4 FlashCustomer.io alternatives: MoEngage, OneSignal
Qwen 3.7 FlashAdobe Marketo Engage alternatives: ActiveCampaign, HubSpot Marketing Hub, OneSignal
Kimi K2Customer.io, HubSpot Marketing Hub alternatives: Intercom, OneSignal
MiniMax M2.5Customer.io alternatives: Braze, OneSignal
GPT-6 LunaCustomer.io alternatives: AppsFlyer, Branch, Braze, OneSignal

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
CleverTap leads by three points.
CleverTap3%#7 of 16
Iterable0%#– of 16
The full small business standing →
Mid-marketThe figures above
CleverTap leads by nine points.
CleverTap14%#2 of 18
Iterable5%#7 of 18
The full mid-market standing →
Enterprise
The order flips: Iterable leads at enterprise.
Iterable4%#4 of 12
CleverTap0%#10 of 12
The full enterprise standing →

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“What to Avoid ... CleverTap — Strong for mobile-first consumer apps ... less aligned with typical B2B SaaS use cases.” DeepSeek V4 Flash · direct prompt · hard negative
“start by evaluating Braze ... or CleverTap (for a better price-to-feature ratio with strong analytics and retention capabilities)” Claude Haiku 4.5 · direct prompt · first choice
“CleverTap is positioned as the leading mid-market mobile marketing platform on value and analytics.” Muse Glimmer 30B · direct prompt · first choice

What the models said about Iterable

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Braze or Iterable (enterprise-grade journeys, strong B2B use cases)” GLM 4.7 FlashX · direct prompt · first choice
“My Top Recommendation: Iterable or MoEngage” Kimi K2 · paraphrase prompt · first choice
“Best Overall Recommendation: Iterable” Claude Haiku 4.5 · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.