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Index Marketing Mobile apps › OneSignal vs Google App Campaigns
Mobile apps · September 2026 Edition

OneSignal vs Google App Campaigns

Two of twelve models named OneSignal first on the direct prompt; zero named Google App Campaigns. OneSignal was named by twelve of the twelve models and Google App Campaigns by eleven and OneSignal carries 35 labels and Google App Campaigns 17, so the shares are not directly comparable.

OneSignal

accepted challenger

By Q140701571, San Mateo, United States, founded 2011. Named in three categories this edition.

Google App Campaigns

accepted challenger

By Google Search, United States, founded 1997. Named in one category this edition.

First-choice share9%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 16; printed, not drawn.
Labels3517A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Braze was named alongside these two in seven of the twelve direct answers. Meta Advantage+ App Campaigns vs OneSignal · Meta Advantage+ App Campaigns vs Google App Campaigns · Customer.io vs OneSignal

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of twelve modelsGoogle App Campaigns
Direct20
Paraphrase001 against OneSignal
Comparative00
Budget-constrained24
Scale-constrained00
Negative01
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where OneSignal and Google App Campaigns stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
OneSignal Google App Campaigns first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and Google App Campaigns on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and Google App Campaigns stood in it.

OneSignal first, Google App Campaigns not the choice

2 of 12 modelsGoogle App Campaigns was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashOneSignal alternatives: Customer.io, MoEngage
MiniMax M2.5OneSignal alternatives: Acoustic, Google Ads

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniBraze alternatives: CleverTap, Iterable, OneSignal
Mistral SmallBraze, CleverTap alternatives: Adobe Marketo Engage, AppsFlyer, Firebase, Insider, OneSignal
Kimi K2HubSpot Marketing Hub alternatives: 6sense Revenue AI, Airship, Braze, OneSignal

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice alternatives: Acoustic, Braze, Customer.io, MoEngage
Gemini 3.5 FlashCustomer.io alternatives: Appcues, AppsFlyer, Branch, MoEngage, Pendo
Perplexity SonarHubSpot Marketing Hub, MoEngage alternatives: Braze, Customer.io
Grok 4.1 FastAppsFlyer alternatives: Adjust, Branch, Singular
Llama 4 Maverickno first choice
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot
GLM 4.7 FlashXAppsFlyer alternatives: Adjust, Branch, Braze

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by thirty-nine points.
OneSignal43%#1 of 12
Google App Campaigns4%#5 of 12
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
OneSignal9%#4 of 16
Google App Campaigns9%#5 of 16
The full mid-market standing →
Enterprise
Level: the same share of first choices.
OneSignal0%#– of 11
Google App Campaigns0%#– of 11
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“OneSignal for engagement (free to start, $19/month when you grow) — it's the highest-value single marketing tool for small teams.” DeepSeek V4 Flash · budget prompt · first choice

What the models said about Google App Campaigns

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Why it’s best for budget: Uses automated bidding across Google Search, YouTube, Play Store, and Display Network. No minimum daily spend requirement.” Qwen 3.7 Flash · budget prompt · first choice
“is Meta Advantage+ App Campaigns and Google App Campaigns. They have no minimum spend requirement” Llama 4 Maverick · budget prompt · first choice
“Google App Campaigns: Similar to Meta — automated bidding with no minimum spend.” GLM 4.7 FlashX · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.