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Mobile apps · October 2026 Edition

OneSignal vs Google App Campaigns

Zero of fourteen models named OneSignal first on the direct prompt; zero named Google App Campaigns. OneSignal was named by twelve of the fourteen models and Google App Campaigns by thirteen and OneSignal carries 31 labels and Google App Campaigns 19, so the shares are not directly comparable.

OneSignal

accepted challenger

By Q140701571, San Mateo, United States, founded 2011. Named in four categories this edition.

Google App Campaigns

accepted challenger

By Google, Mountain View, California, United States, founded 1998. Named in one category this edition.

First-choice share7%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 18; printed, not drawn.
Labels3119A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in ten of the fourteen direct answers. Customer.io vs OneSignal · Customer.io vs Google App Campaigns · CleverTap vs OneSignal

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of fourteen modelsGoogle App Campaigns
Direct00
Paraphrase10
Comparative02
Budget-constrained34
Scale-constrained00
Negative021 against Google App Campaigns
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where OneSignal and Google App Campaigns stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
OneSignal Google App Campaigns first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and Google App Campaigns on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and Google App Campaigns stood in it.

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniCustomer.io alternatives: Airship, Braze, OneSignal
Gemini 3.5 FlashCustomer.io alternatives: Branch, OneSignal
Mistral SmallCleverTap, Customer.io alternatives: Amplitude, AppsFlyer, Iterable, OneSignal, Pendo
DeepSeek V4 FlashCustomer.io alternatives: MoEngage, OneSignal
Qwen 3.7 FlashAdobe Marketo Engage alternatives: ActiveCampaign, HubSpot Marketing Hub, OneSignal
Kimi K2Customer.io, HubSpot Marketing Hub alternatives: Intercom, OneSignal
MiniMax M2.5Customer.io alternatives: Braze, OneSignal
GPT-6 LunaCustomer.io alternatives: AppsFlyer, Branch, Braze, OneSignal

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Braze, CleverTap alternatives: Customer.io, Intercom
Perplexity SonarAffise MMP alternatives: ActiveCampaign, AppsFlyer, MoEngage
Grok 4.20Adjust alternatives: Branch
Llama 4 Maverickno first choice alternatives: Acoustic, AppsFlyer, Braze, CleverTap, Customer.io
GLM 4.7 FlashXBraze, CleverTap, Iterable alternatives: Affise, AppsFlyer, Branch, MoEngage
Muse Glimmer 30BCleverTap, Customer.io alternatives: Dreamdata, MoEngage

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by twenty-three points.
OneSignal31%#1 of 16
Google App Campaigns8%#2 of 16
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
OneSignal7%#4 of 18
Google App Campaigns7%#5 of 18
The full mid-market standing →
Enterprise
Google App Campaigns is not named for this buyer.
OneSignal4%#7 of 12
Google App Campaigns—not named
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“It's the most accessible entry point for engagement with strong push notification infrastructure, simple integration, and a generous free tier, making it the right starting point” Claude Haiku 4.5 · budget prompt · first choice
“OneSignal — Best Value All-Around ... For the majority of small-budget companies, OneSignal (free tier) ... gives the best overall value.” DeepSeek V4 Flash · budget prompt · first choice

What the models said about Google App Campaigns

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Google can spend a significant portion of your budget displaying your ads in free mobile games... Be sure to aggressively utilize negative placement exclusions.” Gemini 3.5 Flash · negative prompt · soft negative
“The best mobile app marketing platforms for a company with a limited budget are Meta Advantage+ App Campaigns and Google App Campaigns.” Llama 4 Maverick · budget prompt · first choice
“Meta Advantage+ App Campaigns and Google App Campaigns are the best mobile advertising apps for constrained budgets.” Muse Glimmer 30B · budget prompt · first choice
“Stick with well-established, transparent platforms like: Google App Campaigns (with Google's fraud protections)” DeepSeek V4 Flash · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.