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GTM AI Index
Index › Products › Amplitude Analytics · October 2026 Edition
1 category · Ranked

Amplitude Analytics

227Judge labels
60First choices
52Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
56% in Product analytics for enterprise buyers
Rank 1 of 40 in the mid-market standingendorsed leader
10 of 14 models made it the first choice on the direct prompt; 19% of its 74 labels there were negative.
What the models named instead of Amplitude Analytics →
By buyer segmentStrongest at enterprise.
In product analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amplitude Analytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Product analyticsGTM data and infrastructure34%1 of 4019%74endorsed leader▲+3Since September 2026: 32% → 35%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Amplitude Analytics held within the floor in its one category: no change cleared 11 points.

Best category · Product analytics · by segment

Small business▲+2Since September 2026: 8% → 10%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 8% in September 2026
Inside the floor by 9 pointsRank 3 of 39, unchanged
Mid-market▲+3Since September 2026: 32% → 35%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
35%from 32% in September 2026
Inside the floor by 8 pointsRank 1 of 38, unchanged
Enterprise▲+4Since September 2026: 53% → 57%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
57%from 53% in September 2026
Inside the floor by 7 pointsRank 1 of 48, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Product analytics32%35%▲+3Since September 2026: 32% → 35%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 1 of 40, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Amplitude Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.512025
GPT-5.4 mini30014
Gemini 3.5 Flash04026
Perplexity Sonar30014
Grok 4.2012216
Mistral Small23106
DeepSeek V4 Flash31105
Llama 4 Maverick22105
Qwen 3.7 Flash40026
Kimi K213116
GLM 4.7 FlashX30025
MiniMax M2.540105
GPT-6 Luna04015
Muse Glimmer 30B32016

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct39 labels23
Paraphrase38 labels20
Comparative42 labels26not counted in share
Budget-constrained40 labels7
Scale-constrained31 labels10
Negative37 labelsNone
First choiceAlternativeMentionNegative227 labels in all, every segment counted; 60 of the 86 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Amplitude is a category leader in product analytics known for its deep behavioral data visualization, cohort analysis, and predictive insights.” Claude Haiku 4.5 · Product analytics · comparative prompt · first choice
“Choose Amplitude if you want deep behavioral segmentation, experimentation, session replay and in-app guidance on a single event model” Muse Glimmer 30B · Product analytics · paraphrase prompt · first choice
“For a 500-person company, you may want to consider platforms like Amplitude or Pendo that offer advanced features and scalability.” Llama 4 Maverick · Product analytics · scale prompt · first choice
“I'd recommend Amplitude for pure analytics power, or Pendo if you want to combine insights with in-product engagement” MiniMax M2.5 · Product analytics · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“it is strong for product analytics, but some sources note add-ons ... can require extra line items, and the learning curve can be steep” Perplexity Sonar · Product analytics · negative prompt · soft negative
“their paid tiers (Growth and Enterprise) are expensive (often starting at several hundred to over a thousand dollars per month)” GLM 4.7 FlashX · Product analytics · budget prompt · soft negative
“"Bill shock." ... the jump to their paid tiers can be a massive financial leap for a small company.” Gemini 3.5 Flash · Product analytics · budget prompt · soft negative
“powerful and established, but typically not the cheapest once you move beyond the free/basic tier” GPT-5.4 mini · Product analytics · budget prompt · soft negative

Named alongside

The products named in the same answers as Amplitude Analytics, over the 227 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amplitude Analytics was named but was not.
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ProductSame answerTook the first choice insteadHead to head
PostHog157 of 22757Compare →
Pendo132 of 22711Compare →
Heap128 of 2271Compare →
Fullstory42 of 2270Not among the top eight
Contentsquare32 of 2272Not among the top eight
Hotjar29 of 2270Not among the top eight
Adobe Analytics27 of 2270Not among the top eight
June22 of 2271Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amplitude Analytics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 207 of the 227 answers that named Amplitude Analytics and are not a share of its labels.

Domains cited

amplitude.comYour site154
cleverx.com91
gainsight.com88
pendo.io82
posthog.com80
mixpanel.com78
productschool.com78
linkedin.com75
userpilot.com74
checkthat.ai72

718 of the 872 domain citations in answers naming Amplitude Analytics came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Amplitude Analytics stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Position for “product analytics platform”
2
Position for “best product analytics platform”
–
not in the top ten
Searches for its name, Google
2,400 a month (“amplitude analytics”)
AI search demand for its name, est.
66 a month
Organic visits to its site
about 373,273 a month
Searches its site ranks for
17,625 · 1,637 in the top three
Sites linking to it
16,379
Paid Google search
2 searches its ads show for, about 13 clicks and $207 a month (estimate)
Ads on GoogleDetailLess
109+ ads · 109 text · 27 shown in the last 30 days

First shown February 2025, as Amplitude Inc., verified. Ads started 2025-10 to 2026-09: 61 in the year, 48 before. 11 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
34%
rank 1 of 40 in product analytics
First choices
60
across its categories
Named in
227 answers
Its own site cited
in 207 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on amplitude.com
7,043
subdomains included
Content
3,585
counted in the table below
Documentation
991
Product · Integration
32 · 121
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,701282026-09-28
Glossary or explainer82602026-05-29
Conference or event37052026-09-30
Template or tool23702026-04-06
News or press19302026-05-05
Comparison12122026-09-25
Case study6102026-02-17
Webinar or virtual event4212026-07-15
Report or ebook3002024-03-29
Podcast or video402024-06-25

Most recent

Events in person

Last twelve months

As the event pages on amplitude.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page amplitude.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Amplitude Analytics

What the judge wrote, as written, with how often. The vendor table decides that these count as Amplitude Analytics; a claim can dispute any of them.
Amplitude 73

Follow Amplitude Analytics

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amplitude is the company behind Amplitude Analytics.
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On record

Wikidata
Headquarters
United States

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked
Positioning
Event-based product analytics for funnels, retention, journeys, and revenue.
For
product teams
Price stated
2M events per month free amplitude.com
Starting price
0 amplitude.com/pricing
Free plan or trial
Start free with 2M events per month amplitude.com
Certifications
SOC 2 Type IISOC 1 Type IIISO 27001GDPRData Privacy Framework certification
Hosting
USEUUnited StatesGermanyUnited States, EU
Customers named
GongDoorDashChickDropboxAtlassianPayPalAutodeskCharacter
Not stated on the pages read
Integrations

What Amplitude Analytics's own pages state, read October 5, 2026: amplitude.com, amplitude.com/pricing, trust.amplitude.com, amplitude.com/platform-updates, amplitude.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amplitude Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amplitude Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amplitude Analytics by email, built from the raw record of the edition. It shows:

  • where Amplitude Analytics is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Amplitude Analytics, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at amplitude.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Amplitude Analytics is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHide

AI models recommend Amplitude Analytics first in Product analytics this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
AI models' first choice in Product analytics, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/gtm-data/product-analytics/"><img src="https://gtm-ai-index.com/badges/2026-10/amplitude-analytics--product-analytics-wide.svg" alt="AI models' first choice in Product analytics, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Product analytics standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
AI models' first choice in Product analytics, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/gtm-data/product-analytics/"><img src="https://gtm-ai-index.com/badges/2026-10/amplitude-analytics--product-analytics-square.svg" alt="AI models' first choice in Product analytics, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Product analytics standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
AI models' first choice in Product analytics, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/gtm-data/product-analytics/"><img src="https://gtm-ai-index.com/badges/2026-10/amplitude-analytics--product-analytics-compact.svg" alt="AI models' first choice in Product analytics, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Product analytics standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.