Small business▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 6% in September 2026
Inside the floor by 7 pointsRank 4 → 5 of 39
11 categories · RankedPendo
453Judge labels
46First choices
117Negative labels
14 / 14Models named it
11Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
18% in Product analytics for enterprise buyers
Rank 4 of 40 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 13% of its 46 labels there were negative.
What the models named instead of Pendo →By buyer segmentStrongest at enterprise.
Small business5 of 41
2%27 labels
criticized challenger
Mid-market4 of 40
10%46 labels
accepted challenger
Enterprise2 of 53
18%63 labels
accepted challenger
In product analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Pendo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Product analytics | GTM data and infrastructure | 10% | 4 of 40 | 13% | 46 | accepted challenger | ▲+1Since September 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Digital adoption and onboarding | Customer | 8% | 4 of 45 | 33% | 60 | criticized challenger | ▼−1Since September 2026: 10% → 10%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| In-app messaging and customer communications | Customer | 3% | 7 of 105 | 11% | 27 | accepted challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 2% | 14 of 142 | 12% | 8 | under 10 labels · led by Amplitude at 18% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Session replay and heatmaps | GTM data and infrastructure | 2% | 17 of 56 | 25% | 4 | under 10 labels · led by Microsoft Clarity at 33% | |
| Mobile apps | Marketing | 2% | 17 of 117 | 0% | 3 | under 10 labels · led by Customer.io at 17% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Client onboarding platforms | Customer | 0% | 30 of 104 | 25% | 8 | under 10 labels · led by Rocketlane at 47% | |
| Customer feedback and surveys | Customer | 0% | 33 of 84 | 0% | 3 | under 10 labels · led by CustomerGauge at 24% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Web analytics | GTM data and infrastructure | 0% | 28 of 91 | 0% | 3 | under 10 labels · led by Google Analytics 4 at 57% | |
| Interactive demo platforms | Sales | 0% | 50 of 50 | 100% | 2 | under 10 labels · led by Storylane at 31% | |
| Customer education and LMS | Customer | 0% | 59 of 86 | 0% | 1 | under 10 labels · led by LearnUpon at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Pendo held within the floor in all eleven categories: no change cleared 11 points.
Best category · Product analytics · by segment
Mid-market▲+1Since September 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 11% in September 2026
Inside the floor by 10 pointsRank 4 of 38, unchanged
Enterprise▼−14Since September 2026: 31% → 17%, −14 points. Past the 11-point floor: movement. Read over the models both editions asked.
17%from 31% in September 2026
Cleared the floor by 3 pointsRank 2 of 48, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Customer intel | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 28 → 14 of 142 |
| Session replay | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 17 of 56, unchanged |
| In-app messaging | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 7 of 105 |
| Product analytics | 11% | 12% | ▲+1Since September 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 40, unchanged |
| Digital adoption | 10% | 10% | ▼−1Since September 2026: 10% → 10%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 4 of 45 |
| Mobile apps | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 17 of 117 |
| Client onboarding | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 104, unchanged |
| Feedback | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 32 → 33 of 84 |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 91, unchanged |
| Interactive demos | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 50 of 50, unchanged |
| Customer education | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 44 → 59 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Pendo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Pendo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 3 | 4 | 3 | 12 |
| GPT-5.4 mini | 0 | 6 | 2 | 0 | 8 |
| Gemini 3.5 Flash | 2 | 9 | 0 | 5 | 16 |
| Perplexity Sonar | 0 | 5 | 3 | 2 | 10 |
| Grok 4.1 Fast | 3 | 6 | 3 | 4 | 16 |
| Mistral Small | 1 | 5 | 2 | 1 | 9 |
| DeepSeek V4 Flash | 1 | 5 | 4 | 4 | 14 |
| Llama 4 Maverick | 1 | 0 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 2 | 8 | 2 | 3 | 15 |
| Kimi K2 | 1 | 7 | 5 | 5 | 18 |
| GLM 4.7 FlashX | 0 | 5 | 1 | 4 | 10 |
| MiniMax M2.5 | 5 | 3 | 3 | 0 | 11 |
| GPT-6 Luna | 0 | 7 | 0 | 1 | 8 |
| Muse Glimmer 30B | 0 | 8 | 5 | 2 | 15 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct88 labels21
Paraphrase93 labels13
Comparative104 labels7not counted in share
Budget-constrained42 labels6
Scale-constrained59 labels6
Negative67 labels4not counted in share
First choiceAlternativeMentionNegative453 labels in all, every segment counted; 46 of the 57 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd typically suggest starting with Appcues or Pendo depending on whether you prioritize simplicity (Appcues) or analytics-driven guidance (Pendo).” Claude Haiku 4.5 · Digital adoption · paraphrase prompt · first choice
“I'd recommend Amplitude for pure analytics power, or Pendo if you want to combine insights with in-product engagement” MiniMax M2.5 · Product analytics · direct prompt · first choice
“I'd suggest starting with Pendo or Whatfix as they offer the best balance of features, pricing, and ease of use” MiniMax M2.5 · Digital adoption · direct prompt · first choice
“I'd suggest starting with Amplitude or Pendo as they balance powerful features with reasonable pricing” MiniMax M2.5 · Product analytics · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Skip Pendo unless your product team desperately needs a deep "system of record" for product analytics” Gemini 3.5 Flash · Digital adoption · paraphrase prompt · hard negative
“Platforms to Avoid for Mid-Market ... Pendo | Expensive (~$4,083/month median); steep learning curve” Kimi K2 · Digital adoption · direct prompt · hard negative
“Avoid enterprise-heavy platforms like ... Pendo (which is better for large enterprises)” Kimi K2 · In-app messaging · direct prompt · hard negative
“Avoid Pendo if your primary need is in-app guidance.” DeepSeek V4 Flash · Digital adoption · negative prompt · hard negative
Named alongside
The products named in the same answers as Pendo, over the 453 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pendo was named but was not.ShowHide
Named alongside
The products named in the same answers as Pendo, over the 453 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pendo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Pendo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 420 of the 453 answers that named Pendo and are not a share of its labels.
Domains cited
userpilot.com205
guideflow.com203
pendo.ioYour site155
learn.g2.com133
g2.com131
amplitude.com102
appcues.com87
checkthat.ai82
whatfix.com74
apty.ai73
1,090 of the 1,245 domain citations in answers naming Pendo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
pendo.io is not in Google's top ten for any of the category's searches. In the answers, Pendo takes 10% of first choices and Amplitude Analytics takes 34%.ShowHide
Search and answers
pendo.io is not in Google's top ten for any of the category's searches. In the answers, Pendo takes 10% of first choices and Amplitude Analytics takes 34%.
ShowHideIn search
Google, US estimatesPosition for “product analytics platform”
–
not in the top ten
Position for “best product analytics platform”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“pendo”)
- AI search demand for its name, est.
- 761 a month
- Organic visits to its site
- about 19,185 a month
- Searches its site ranks for
- 1,981 · 398 in the top three
- Sites linking to it
- 7,015
- Paid Google search
- 2 searches its ads show for, about 385 clicks and $3,609 a month (estimate)
In answers
This editionShare of first choices
10%
rank 4 of 40 in product analytics
Segment leader
34%
Amplitude Analytics
- First choices
- 46 across its categories
- Named in
- 453 answers
- Its own site cited
- in 420 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on pendo.io
3,832
subdomains included
Content
1,036
counted in the table below
Documentation
960
Product · Integration
37 · 54
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 297 | undated | |||
| Podcast or video | 212 | undated | |||
| Case study | 194 | undated | |||
| News or press | 157 | undated | |||
| Glossary or explainer | 70 | undated | |||
| Conference or event | 62 | undated | |||
| Comparison | 23 | 0 | 2026-04-15 | ||
| Webinar or virtual event | 10 | undated | |||
| Template or tool | 6 | undated | |||
| Report or ebook | 5 | undated |
Most recent
- 2026-04-15Buy vs build churn models comparison
How it is countedHide how it is counted
Every page pendo.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Pendo
What the judge wrote, as written, with how often. The vendor table decides that these count as Pendo; a claim can dispute any of them.
Pendo Free 2
Follow Pendo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Pendo is its own company.ShowHide
The company
Pendo is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Product Context for Your Apps and AI Agents
- For
- product, revenue, and IT teams
- Price stated
- Free; Base; Core; Ultimate; Add Pendo AI to any Pendo plan pendo.io/pricing
- Free plan or trial
- Start for free pendo.io
- Integrations claimed
- 85 pendo.io/pricing
- Certifications
- GDPR CompliantSOC2 Type 2 CertifiedPCI DSS CompliantHIPAA CompliantSOC2GDPRHIPAASOC 2
- Customers named
- NelnetCallRailProcareClearCoADPPushpayDatasiteCohley
- Not stated on the pages read
- Starting price, hosting
What Pendo's own pages state, read September 28, 2026: pendo.io, pendo.io/pricing, trust.pendo.io, pendo.io/product/mcp, pendo.io/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pendo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pendo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Pendo by email, built from the raw record of the edition. It shows:
- where Pendo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Pendo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.