Small business▲+3Since September 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
46%from 43% in September 2026
Inside the floor by 8 pointsRank 1 of 39, unchanged
7 categories · RankedPostHog
386Judge labels
65First choices
26Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
50% in Product analytics for small business buyers
Rank 3 of 40 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 5% of its 56 labels there were negative.
What the models named instead of PostHog →By buyer segmentStrongest at small business.
Small business1 of 41
50%71 labels
endorsed leader
Mid-market3 of 40
22%56 labels
accepted challenger
Enterprise5 of 53
2%36 labels
accepted challenger
In product analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named PostHog for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Product analytics | GTM data and infrastructure | 22% | 3 of 40 | 5% | 56 | accepted challenger | =heldSince September 2026: 21% → 22%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Session replay and heatmaps | GTM data and infrastructure | 7% | 4 of 56 | 5% | 37 | accepted challenger | |
| Customer intelligence and data science | GTM data and infrastructure | 6% | 5 of 142 | 13% | 15 | accepted challenger | ▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Experimentation and personalization | Marketing | 4% | 7 of 71 | 5% | 19 | accepted challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Identity resolution | GTM data and infrastructure | 2% | 29 of 140 | 0% | 1 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | newNew since September 2026: not ranked then, 2% now. |
| Web analytics | GTM data and infrastructure | 2% | 9 of 91 | 6% | 18 | accepted challenger | |
| Customer data platforms | GTM data and infrastructure | 0% | 21 of 61 | 0% | 3 | under 10 labels · led by Segment at 49% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, PostHog held within the floor in all seven categories: no change cleared 11 points.
Best category · Product analytics · by segment
Mid-market=heldSince September 2026: 21% → 22%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
22%from 21% in September 2026
Inside the floor by 11 pointsRank 3 of 38, unchanged
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 8 → 5 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Session replay | 0% | 6% | newNew since September 2026: not ranked then, 6% now. | New this edition | Rank 4 of 56, unchanged |
| Experimentation | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 7 of 71 |
| Customer intel | 6% | 2% | ▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 of 142, unchanged |
| Identity | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 29 of 140, unchanged |
| CDP | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 21 of 61 |
| Product analytics | 21% | 22% | =heldSince September 2026: 21% → 22%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 of 40, unchanged |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 9 of 91, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated PostHog across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated PostHog across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 2 | 2 | 1 | 8 |
| GPT-5.4 mini | 2 | 4 | 1 | 1 | 8 |
| Gemini 3.5 Flash | 3 | 17 | 2 | 0 | 22 |
| Perplexity Sonar | 1 | 4 | 1 | 2 | 8 |
| Grok 4.1 Fast | 2 | 4 | 3 | 1 | 10 |
| Mistral Small | 0 | 3 | 2 | 1 | 6 |
| DeepSeek V4 Flash | 3 | 7 | 3 | 0 | 13 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 4 | 8 | 1 | 0 | 13 |
| Kimi K2 | 4 | 7 | 2 | 0 | 13 |
| GLM 4.7 FlashX | 2 | 8 | 2 | 0 | 12 |
| MiniMax M2.5 | 0 | 6 | 2 | 0 | 8 |
| GPT-6 Luna | 4 | 8 | 2 | 2 | 16 |
| Muse Glimmer 30B | 2 | 7 | 0 | 1 | 10 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct50 labels11
Paraphrase31 labels9
Comparative83 labels19not counted in share
Budget-constrained95 labels39
Scale-constrained51 labels6
Negative76 labels17not counted in share
First choiceAlternativeMentionNegative386 labels in all, every segment counted; 65 of the 101 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd generally recommend PostHog if you want the best balance of visitor behavior analytics, product analytics, and session replay in one place” GPT-5.4 mini · Session replay · paraphrase prompt · first choice
“GA4 + PostHog free... PostHog gives product analytics, session replay, feature flags and A/B testing in one free open-source stack.” Muse Glimmer 30B · Customer intel · budget prompt · first choice
“Choose PostHog if you are a startup/engineering team wanting analytics, replays, A/B tests, and feature flags in one place” Qwen 3.7 Flash · Product analytics · comparative prompt · first choice
“The Best Overall (Free/Freemium) Option: PostHog ... go-to recommendation for bootstrapped startups and companies on tight budgets” Qwen 3.7 Flash · Identity · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“PostHog does offer data scrubbing features, but I was recently surprised to see their announcement about integrating AI to analyze session replays on behalf of users. This raises a red flag” Muse Glimmer 30B · Session replay · negative prompt · soft negative
“If you enable network capture, scrutinize it separately from replay masking: requests and responses can contain sensitive headers or bodies” GPT-6 Luna · Session replay · negative prompt · soft negative
“Usage- or event-metered tools—such as Mixpanel, Amplitude, and PostHog—when your event volume is hard to predict.” GPT-6 Luna · Product analytics · negative prompt · soft negative
“caution if you need marketing attribution, a non-technical setup, or immediate compliance certainty” Perplexity Sonar · Customer intel · negative prompt · soft negative
Named alongside
The products named in the same answers as PostHog, over the 386 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and PostHog was named but was not.ShowHide
Named alongside
The products named in the same answers as PostHog, over the 386 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and PostHog was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named PostHog. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 355 of the 386 answers that named PostHog and are not a share of its labels.
Domains cited
amplitude.com187
posthog.comYour site152
learn.g2.com111
mixpanel.com102
userpilot.com99
g2.com85
linkedin.com82
statsig.com78
pendo.io72
cleverx.com70
886 of the 1,038 domain citations in answers naming PostHog came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
posthog.com is not in Google's top ten for any of the category's searches. In the answers, PostHog takes 22% of first choices and Amplitude Analytics takes 34%.ShowHide
Search and answers
posthog.com is not in Google's top ten for any of the category's searches. In the answers, PostHog takes 22% of first choices and Amplitude Analytics takes 34%.
ShowHideIn search
Google, US estimatesPosition for “product analytics platform”
–
not in the top ten
Position for “best product analytics platform”
–
not in the top ten
- Searches for its name, Google
- 33,100 a month (“posthog”)
- AI search demand for its name, est.
- 271 a month
- Organic visits to its site
- about 25,936 a month
- Searches its site ranks for
- 5,571 · 342 in the top three
- Sites linking to it
- 12,983
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
22%
rank 3 of 40 in product analytics
Segment leader
34%
Amplitude Analytics
- First choices
- 65 across its categories
- Named in
- 386 answers
- Its own site cited
- in 355 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on posthog.com
13,453
subdomains included
Content
1,051
counted in the table below
Documentation
3,551
Product · Integration
15 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 345 | 17 | 2026-09-16 | ||
| News or press | 195 | 11 | 2026-09-28 | ||
| Comparison | 175 | 0 | 2026-06-02 | ||
| Conference or event | 157 | undated | |||
| Glossary or explainer | 58 | 1 | 2026-07-21 | ||
| Case study | 53 | undated | |||
| Template or tool | 46 | undated | |||
| Report or ebook | 17 | 0 | 2023-12-19 | ||
| Webinar or virtual event | 4 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-28Archive news or press
- 2026-09-16Build or buy feature flags blog
- 2026-09-15Self driving loops blog
- 2026-09-14If ai writes all the code whats left news or press
- 2026-09-09Irl events blog
- 2026-09-09Multimodal models need video blog
Events in person
Last twelve months
- October 6, 2026SFTechWeek: AI Agents Builder Night with PostHog and FriendsHogpatch, San Francisco · hosted
- October 2, 2026Self-Driving Cafe: Madrid w/ PostHogOsom Salamanca, Madrid, Spain · hosted
As the event pages on posthog.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page posthog.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow PostHog
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
PostHog is its own company.ShowHide
The company
PostHog is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- We make your product self-driving
- For
- your product and company data
- Price stated
- Usage-based pricing posthog.com
- Starting price
- 0 posthog.com
- Free plan or trial
- Generous free tier posthog.com
- Integrations claimed
- 700 posthog.com
- Certifications
- SOC 2GDPRCCPAHIPAAHIPAA BAA
- Hosting
- US (Virginia)EU (Frankfurt)USAGermanyEUGlobal
- Customers named
- PostHogOpen CustomersAirbusArenaElevenLabsExaHasuraHeyGen
What PostHog's own pages state, read September 28, 2026: posthog.com, posthog.com/pricing, trust.posthog.com, posthog.com/platform-packages, posthog.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when PostHog's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as PostHog, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for PostHog by email, built from the raw record of the edition. It shows:
- where PostHog is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name PostHog, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where PostHog is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where PostHog is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHidePostHog is among the products AI models recommend first in Product analytics this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.