Every category where a model named Hotjar for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Session replay and heatmaps	GTM data and infrastructure	16%	2 of 56	23%	62	accepted challenger
Customer intelligence and data science	GTM data and infrastructure	0%	21 of 142	12%	17	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Web analytics	GTM data and infrastructure	0%	23 of 91	27%	15	criticized challenger
Customer feedback and surveys	Customer	0%	20 of 84	8%	12	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Product analytics	GTM data and infrastructure	0%	38 of 40	44%	9	under 10 labels · led by Amplitude Analytics at 34%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce marketing	Marketing	0%	27 of 115	0%	5	under 10 labels · led by HubSpot Marketing Hub at 38%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Audience and consumer insights platforms	Marketing	0%	58 of 155	0%	2	under 10 labels · led by SparkToro at 19%
Attribution and marketing mix modeling	Marketing	0%	82 of 123	0%	1	under 10 labels · led by Dreamdata at 27%	newNew since September 2026: not ranked then, 0% now.
Experimentation and personalization	Marketing	0%	48 of 71	0%	1	under 10 labels · led by VWO at 27%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Hotjar yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Hotjar across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	7	7	1	15
GPT-5.4 mini	1	2	0	1	4
Gemini 3.5 Flash	1	3	3	7	14
Perplexity Sonar	1	3	2	0	6
Grok 4.1 Fast	2	6	0	1	9
Mistral Small	1	1	4	2	8
DeepSeek V4 Flash	2	7	3	2	14
Llama 4 Maverick	0	0	3	1	4
Qwen 3.7 Flash	2	5	1	5	13
Kimi K2	2	3	4	2	11
GLM 4.7 FlashX	1	5	4	0	10
MiniMax M2.5	0	4	0	1	5
GPT-6 Luna	0	3	0	1	4
Muse Glimmer 30B	0	5	1	1	7

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct32 labels7

Paraphrase47 labels4

Comparative87 labels13not counted in share

Budget-constrained75 labelsNone

Scale-constrained35 labels3

Negative61 labels1not counted in share

First choiceAlternativeMentionNegative337 labels in all, every segment counted; 14 of the 28 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Pick heatmap-first tools like Hotjar or Clarity if you mainly want quick UX insights and broad behavior patterns.” Perplexity Sonar · Session replay · comparative prompt · first choice

“Best for: Beginners and small-to-mid-sized teams doing user experience research ... Strength: Fastest setup, easiest to use” DeepSeek V4 Flash · Session replay · comparative prompt · first choice

“Very popular for UX research and product teams... Strong on heatmaps, recordings/session replay, surveys, and feedback” GPT-5.4 mini · Session replay · comparative prompt · first choice

“Lucky Orange and Hotjar are excellent starting points due to their ease of use and bundled features” Mistral Small · Session replay · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Hotjar was merged into Contentsquare on 1 July 2025; ... By default Hotjar starts session recording as soon as the script loads, which means it can capture visitor activity before consent is given.” Muse Glimmer 30B · Session replay · negative prompt · hard negative

“Session replay tools in general (Hotjar, FullStory, Mouseflow, etc.) should be used with great caution. If you don't strictly need them, avoid them.” DeepSeek V4 Flash · Web analytics · negative prompt · hard negative

“Tools to Avoid or Use with Extreme Caution... Hotjar: Most popular heatmap tool, but criticized for capturing more PII than expected” Grok 4.1 Fast · Session replay · negative prompt · hard negative

“Collects more personal data than most teams realize; has faced significant legal challenges; default settings may not adequately mask PII” Kimi K2 · Session replay · negative prompt · hard negative

Named alongside

The products named in the same answers as Hotjar, over the 337 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hotjar was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft Clarity166 of 33774Compare →

Fullstory134 of 33724Compare →

PostHog128 of 33728Compare →

Mixpanel110 of 33722Not among the top eight

Google Analytics 498 of 33738Not among the top eight

LogRocket95 of 3374Compare →

Mouseflow93 of 3373Compare →

Amplitude74 of 3378Not among the top eight

Contentsquare70 of 3379Compare →

Heap49 of 3371Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hotjar. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 309 of the 337 answers that named Hotjar and are not a share of its labels.

Domains cited

amplitude.com103

quantummetric.com90

learn.g2.com89

g2.com81

userpilot.com75

contentsquare.comYour site65

guideflow.com65

zapier.com62

statsig.com61

uxcam.com58

684 of the 749 domain citations in answers naming Hotjar came from somebody else's page.

Pages cited

zapier.com/blog/best-session-replay-tools62

quantummetric.com/blog/best-session-replay-tools-in-202659

learn.g2.com/best-session-replay-software52

kanopylabs.com/blog/session-replay-vs-heatmaps-vs-product-analytics42

mouseflow.com/blog/best-session-replay-and-heatmap-tools37

userpilot.com/blog/session-replay-tools37

amplitude.com/compare/best-session-replay-tools-for-startups36

koji.so/blog/best-session-replay-tools-202636

Pages are listed as the models cited them.

Search and answers

contentsquare.com is not in Google's top ten for any of the category's searches. In the answers, Hotjar takes 16% of first choices and Microsoft Clarity takes 33%.

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In search

Google, US estimates

Position for “session replay and heatmap tool”

–

not in the top ten

Position for “best session replay and heatmap tool”

–

not in the top ten

Searches for its name, Google: 9,900 a month (“hotjar”)
AI search demand for its name, est.: 226 a month
Organic visits to its site: about 149,925 a month
Searches its site ranks for: 17,931 · 918 in the top three
Sites linking to it: 52,453
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

119+ ads · 82 text, 37 video · 86 shown in the last 30 days

First shown November 2024, as CONTENT SQUARE, verified. Ads started 2025-10 to 2026-09: 90 in the year, 29 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

16%

rank 2 of 56 in session replay

Segment leader

33%

Microsoft Clarity

First choices: 14 across its categories
Named in: 337 answers
Its own site cited: in 309 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on contentsquare.com

2,114

subdomains included

Content

1,332

counted in the table below

Documentation

Product · Integration

52 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Report or ebook	710	undated		Mobile apps, Product analytics
Blog	298	0	2025-01-20	Product analytics, CRM
Case study	159	undated
News or press	87	undated		Product analytics
Comparison	61	undated
Glossary or explainer	9	undated
Podcast or video	5	undated
Template or tool	3	undated

Most recent

2025-01-20Feedback actionable blog

How it is countedHide how it is counted

Every page contentsquare.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Hotjar

What the judge wrote, as written, with how often. The vendor table decides that these count as Hotjar; a claim can dispute any of them.

Hotjar (now Contentsquare) 3Hotjar (by Contentsquare) 2HotJar 1Hotjar (now part of Contentsquare) 1Hotjar by Contentsquare 1

Follow Hotjar

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Contentsquare is the company behind Hotjar.

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On record

Wikidata

Website: contentsquare.com
Headquarters: Paris, France
Founded: 2008

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: recently been incorporated
trust.contentsquare.com
Customers named: NerdCowHussleUX studioCadoMaestroTomTomeShopWorldTechSmithMatalan
Not stated on the pages read: Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting

What Hotjar's own pages state, read September 28, 2026: contentsquare.com, contentsquare.com/pricing, trust.contentsquare.com, contentsquare.com/platform, contentsquare.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hotjar's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hotjar, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Hotjar by email, built from the raw record of the edition. It shows:

where Hotjar is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Hotjar, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Hotjar is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Hotjar is among the products AI models recommend first in Session replay and heatmaps this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/gtm-data/session-replay-and-heatmaps/"><img src="https://gtm-ai-index.com/badges/2026-10/hotjar--session-replay-and-heatmaps-wide.svg" alt="Among AI models' top three in Session replay and heatmaps, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Session replay and heatmaps standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/gtm-data/session-replay-and-heatmaps/"><img src="https://gtm-ai-index.com/badges/2026-10/hotjar--session-replay-and-heatmaps-square.svg" alt="Among AI models' top three in Session replay and heatmaps, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Session replay and heatmaps standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/gtm-data/session-replay-and-heatmaps/"><img src="https://gtm-ai-index.com/badges/2026-10/hotjar--session-replay-and-heatmaps-compact.svg" alt="Among AI models' top three in Session replay and heatmaps, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Session replay and heatmaps standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.