GTM AI Index
Index › Products › Hotjar › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Hotjar, as AI models named them

In the September 2026 Edition, 372 of the 432 answers collected in the two categories where Hotjar holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Qualtrics38
CustomerGauge21
Amplitude19
Medallia17
Google Forms15
Mixpanel14
First choices in the 372 answers that did not name Hotjar, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Customer intelligence and data science

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Hotjar is not its first choice or an alternative in it.
Small businessHotjar is #7 of 10 here at 0% of first choices, 32 labels.

Forty-six of the seventy-two answers did not name Hotjar; it was the first choice in zero. The first choices in those forty-six answers, fourteen products in all, the eight most named:

HubSpot8 of 46
Mixpanel7 of 46
PostHog6 of 46
Amplitude5 of 46
Google Analytics 43 of 46
HubSpot Marketing Hub3 of 46
Apollo.io2 of 46
Factors.ai2 of 46
6 more in the record.The full small business standing →
Mid-marketHotjar is #10 of 14 here at 0% of first choices, 19 labels.

Sixty-four of the seventy-two answers did not name Hotjar; it was the first choice in zero. The first choices in those sixty-four answers, twenty-seven products in all, the eight most named:

Amplitude5 of 64
HubSpot Marketing Hub5 of 64
Segment5 of 64
Mixpanel4 of 64
Google Analytics 43 of 64
PostHog3 of 64
Adobe Customer Journey Analytics2 of 64
Dreamdata2 of 64
19 more in the record.The full mid-market standing →
EnterpriseHotjar holds 2 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Hotjar; it was the first choice in zero. The first choices in those seventy-two answers, twenty-six products in all, the eight most named:

Adobe Customer Journey Analytics10 of 72
Amplitude9 of 72
Salesforce Data Cloud4 of 72
Gainsight3 of 72
Mixpanel3 of 72
6sense2 of 72
Adobe Customer Journey Analytics (CJA) B2B Edition2 of 72
Medallia Experience Cloud2 of 72
18 more in the record.The full enterprise standing →

Customer feedback and surveys

Customer. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Hotjar is not its first choice or an alternative in it.
Small businessHotjar is #9 of 15 here at 0% of first choices, 22 labels.

Fifty-five of the seventy-two answers did not name Hotjar; it was the first choice in two. The first choices in those fifty-five answers, fourteen products in all, the eight most named:

Google Forms11 of 55
SurveyMonkey8 of 55
Survicate8 of 55
SurveySparrow6 of 55
Retently5 of 55
Typeform5 of 55
CustomerGauge2 of 55
Tally.so2 of 55
6 more in the record.The full small business standing →
Mid-marketHotjar is #15 of 18 here at 0% of first choices, 15 labels.

Sixty-three of the seventy-two answers did not name Hotjar; it was the first choice in zero. The first choices in those sixty-three answers, twenty-eight products in all, the eight most named:

Qualtrics9 of 63
CustomerGauge7 of 63
Medallia6 of 63
Retently5 of 63
Google Forms4 of 63
Survicate4 of 63
SurveyMonkey3 of 63
SurveySparrow3 of 63
20 more in the record.The full mid-market standing →
EnterpriseHotjar holds 0 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Hotjar; it was the first choice in zero. The first choices in those seventy-two answers, thirteen products in all, the eight most named:

Qualtrics29 of 72
CustomerGauge12 of 72
Medallia11 of 72
SurveyMonkey3 of 72
Pollfish2 of 72
ProductLift2 of 72
AskNicely1 of 72
Enterpret1 of 72
5 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Hotjar neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Hotjar only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Hotjar's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Hotjar was named by a model, not endorsed by anyone.

Hotjar's pageAll products