GTM AI Index
Index Vendors › Factors.ai · September 2026 Edition
2 categories · Named, not ranked

Factors.ai

Named in 8 judge labels across 2 categories by 3 of 6 models in the September 2026 Edition. 1 first choice, 0 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.
Standing
8 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Factors.ai was named 8 times in Intent data and 1 other category, where G2 Buyer Intent led with 25%. The labels and the evidence are below, counted exactly.

Standing by category

Every category where a model named Factors.ai. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryVerticalFirst choicesRankNegative rateLabelsQuadrant
B2B intent data providersSales4%9 of 400%3under 10 labels · led by G2 Buyer Intent at 25%
Attribution and marketing mix modelingMarketing0%15 of 820%5under 10 labels · led by Dreamdata at 30%

By model

How each model treated Factors.ai across every prompt where it was named. Six models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Opus 512306
Claude Opus 4.801001
GPT-6 Astra00000
GPT-5.6 Sol00000
Gemini 3.1 Pro00101
Perplexity Sonar Pro00000

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start first-party. Deploy Factors.ai or Warmly (~$10–20K) for 90 days.” Claude Opus 5 · Intent data · direct prompt · first choice
“Factors.ai — strongest on full-funnel MTA plus ABM/account intelligence and no-code setup. Good middle ground” Claude Opus 5 · Attribution & MMM · direct prompt · alternative
“Budget-constrained, want attribution bundled with intent/de-anonymization.” Claude Opus 5 · Attribution & MMM · paraphrase prompt · alternative
“a strong, cost-effective B2B attribution alternative with intent data” Claude Opus 4.8 · Attribution & MMM · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Names read as Factors.ai

What the judge wrote, as written, with how often. The vendor table decides that these count as Factors.ai; a claim can dispute any of them.
Every label used the canonical name.
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Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Factors.ai, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.

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