GTM AI Index
Index › Sales › Intent data › Enterprise › September 2026 Edition

B2B intent data providers for enterprise buyers

Asked as “B2B intent data provider”, and as “B2B buyer intent data vendor”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
6sense
Clear leader
45% of first choices, clear leader.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessApollo.io56%Clear leaderStanding →Mid-marketBombora35%ContestedStanding →Enterprise6sense45%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
016sense45%25%59criticized default
02Demandbase24%18%57accepted challenger
03Bombora20%7%61accepted challenger
04ZoomInfo2%31%48criticized challenger
05TrustRadius2%8%12accepted challenger
Show the four products at 0%, ordered by negative rate
09Cognism0%17%18accepted challenger
07G2 Buyer Intent0%10%30accepted challenger
06TechTarget Priority Engine0%0%29accepted challenger
08Intentsify0%0%18accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Bombora vs Apollo.ioBombora vs G2 Buyer IntentApollo.io vs G2 Buyer Intent

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
016sense45%
02Demandbase24%
03Bombora20%
04ZoomInfo2%
05TrustRadius2%
06TechTarget Priority Engine0%
07G2 Buyer Intent0%
08Intentsify0%
09Cognism0%

02What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ZoomInfo
31%
15 of 48 labels negative · 10 of 12 models · 3 hard negative
“Avoid or heavily scrutinize: ... ZoomInfo for intent specifically (false positive epidemic)” Kimi K2, negative prompt
6sense
25%
15 of 59 labels negative · 10 of 12 models · 1 hard negative
“Providers to AVOID for Your Use Case ... costs scale unpredictably with features” Kimi K2, budget prompt
Demandbase
18%
10 of 57 labels negative · 10 of 12 models · 1 hard negative
“Platform fee + per-user licensing ... complex and variable” Kimi K2, budget prompt
Apollo.io
62%
5 of 8 labels negative · 5 of 12 models · 3 hard negative
“Apollo experienced a serious data breach that exposed contact data records publicly, and in 2025 it was banned from LinkedIn for violating its terms of service” Claude Haiku 4.5, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 228 links across 82 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

demandbase.com
vendor site · Demandbase12 answers · 21 citations · 3 models
percepture.com
10 answers · 10 citations · 2 models
autobound.ai
vendor site · Autobound8 answers · 8 citations · 2 models
cognism.com
vendor site · Cognism8 answers · 8 citations · 2 models
hginsights.com
vendor site · HG Insights8 answers · 8 citations · 2 models
pipeline.zoominfo.com
vendor site · ZoomInfo8 answers · 8 citations · 2 models
salesmotion.io
vendor site · Salesmotion8 answers · 8 citations · 2 models
bombora.com
vendor site · Bombora7 answers · 8 citations · 3 models
default.com
vendor site · Default7 answers · 7 citations · 2 models
g2.com
6 answers · 6 citations · 3 models
martal.ca
6 answers · 6 citations · 2 models
salesintel.io
vendor site · SalesIntel6 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

demandbase.com/blog/b2b-intent-data-providers
11 answers · 3 models
percepture.com/sales-intelligence/best-b2b-intent-data-providers
10 answers · 2 models
cognism.com/blog/intent-data-providers
8 answers · 2 models
pipeline.zoominfo.com/sales/intent-data-platform
8 answers · 2 models
salesmotion.io/blog/intent-data-providers
8 answers · 2 models
autobound.ai/blog/top-15-intent-data-providers-compared-2026
7 answers · 2 models
default.com/post/b2b-intent-data-providers
7 answers · 2 models
demandbase.com/blog/b2b-data-vendors
7 answers · 2 models
hginsights.com/blog/buyer-intent-data-providers
7 answers · 2 models
martal.ca/intent-data-providers-lb
6 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best B2B intent data provider for an enterprise B2B company?”Paraphrase“Which B2B buyer intent data vendor would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade B2B intent data providers and how do they differ?”Budget-constrained“What is the best B2B intent data provider for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a B2B intent data provider. What should we look at?”Negative“Which B2B intent data providers should a large enterprise avoid or be cautious about?”
Claude Haiku 4.56sense
Two alternativesBombora, ZoomInfo
6sense, DemandbaseChanged
Two alternativesBombora, ZoomInfo
Bombora
Three alternatives6sense, Demandbase, ZoomInfo
Bombora, SalesIntelagainst: 6sense, Demandbaseno first choiceagainst: Apollo.io, ZoomInfo
GPT-5.4 mini6sense, Demandbase
Two alternativesBombora, TechTarget Priority Engine
Bombora, DemandbaseChanged
Two alternatives6sense, TechTarget Priority Engine
6sense, Bombora, Demandbase
Four alternativesG2 Buyer Intent, TechTarget / Informa TechTarget Priority Engine, TrustRadius, ZoomInfo
Bombora
One alternativeDemandbase
against: 6senseno first choiceagainst: 6sense, Bombora, Demandbase, ZoomInfo
Gemini 3.5 Flash6sense, Demandbase
Four alternativesBombora, Cognism, G2 Buyer Intent, ZoomInfo
6senseChanged
Five alternativesBombora, Demandbase, G2 Buyer Intent, TechTarget Priority Engine, ZoomInfo
no first choice
Seven alternatives6sense, Bombora, Cognism, Demandbase, G2 Buyer Intent, TechTarget Priority Engine, ZoomInfo
Bombora
Two alternativesDemandbase, Intently
against: 6sense, Cognism, ZoomInfoBomboraagainst: 6sense, Demandbase, ZoomInfo
Perplexity Sonar6sense
Two alternativesBombora, Demandbase
6senseHeld
Two alternativesBombora, Demandbase
no first choice
Five alternatives6sense, Bombora, Cognism, Demandbase, ZoomInfo
ZoomInfo
One alternativeBombora
against: 6senseno first choiceagainst: 6sense, Demandbase, ZoomInfo
Grok 4.1 Fast6sense
Three alternativesCognism, Demandbase, ZoomInfo
6senseHeld
Three alternativesBombora, Demandbase, ZoomInfo
6sense, Bombora
Four alternativesDemandbase, Intentsify, TechTarget Priority Engine, ZoomInfo
against: G2 Buyer Intent6sense, Bombora, Demandbase
One alternativeG2 Buyer Intent
against: Apollo.io, Cognism, ZoomInfono first choice
Two alternatives6sense, Bombora
against: 6sense, Demandbase, ZoomInfo
Mistral Small6sense, Demandbase
Three alternativesBombora, Intentsify, ZoomInfo
6senseChanged
Four alternativesBombora, Demandbase, TechTarget Priority Engine, ZoomInfo
6sense
Eight alternativesBombora, Cognism, Demandbase, G2 Buyer Intent, Intentsify, Salesmotion, TechTarget Priority Engine, ZoomInfo
Factors.ai
Two alternativesDemandbase, ZoomInfo
against: HubSpot Breeze Intelligenceno first choiceagainst: Bombora, ZoomInfo Streaming Intent
DeepSeek V4 Flash6sense, Demandbase
Two alternativesBombora, Intentsify
6senseChanged
Six alternativesBombora, Cognism, Demandbase, Intentsify, TechTarget Priority Engine, ZoomInfo
no first choice
Six alternatives6sense, Bombora, Demandbase, Intentsify, TechTarget Priority Engine, ZoomInfo
Demandbase
Two alternativesBombora, Salesmotion
against: 6sense, ZoomInfoBomboraagainst: 6sense, Apollo.io, Datarade, Demandbase, IntentData.io, Lusha, ZoomInfo
Llama 4 Maverickno first choiceno first choiceHeldno first choice6sense, Bombora
Two alternativesTerminus, ZoomInfo
no first choicenothing named
Qwen 3.7 Flash6sense, Bombora
Two alternativesDemandbase, ZoomInfo
6sense, BomboraHeld
One alternativeHG Insights
against: ZoomInfo6sense, Bombora
Four alternativesDemandbase, G2 Buyer Intent, Intentsify, TechTarget Priority Engine
Abmatic AI
Two alternativesG2 Buyer Intent, Salesmotion
against: 6sense, Bombora, Demandbase, ZoomInfono first choicenothing named
Kimi K26sense, Demandbase
One alternativeBombora
6senseChanged
One alternativeDemandbase
6sense
Seven alternativesBombora, Cognism, Demandbase, G2 Buyer Intent, TechTarget Priority Engine, TrustRadius, ZoomInfo
TrustRadius
Two alternativesAbmatic AI, Bombora
against: 6sense, Apollo.io, Cognism, Demandbase, ZoomInfono first choice
Four alternatives6sense, Bombora, Demandbase, ZoomInfo
against: 6sense, G2 Buyer Intent, ZoomInfo
GLM 4.7 FlashX6sense, Demandbase
Three alternativesBombora, Intentsify, TechTarget Priority Engine
6sense, DemandbaseHeld
Three alternativesBombora, TechTarget Priority Engine, ZoomInfo
6sense, Bombora
Eight alternativesAnteriad, Dealfront, Demandbase, G2 Buyer Intent, HG Insights, Intentsify, TechTarget Priority Engine, ZoomInfo
Apollo.io
Two alternativesIntently, Lusha
against: 6sense, Demandbaseno first choiceagainst: Apollo.io, Datanyze, Seamless.AI, ZoomInfo
MiniMax M2.56sense
Two alternativesBombora, Demandbase
6sense, DemandbaseChanged
One alternativeBombora
6sense, Bombora
Five alternativesCognism, Demandbase, G2 Buyer Intent, TrustRadius, ZoomInfo
no first choiceno first choiceagainst: 6sense, Bombora, Demandbase, G2 Buyer Intent, TrustRadius, ZoomInfo
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:06yes87 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:52yes55 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:52yes2423 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:39yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:13yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:52yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:10yes045 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:03yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:14yes031 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:33yes021 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:28yes0212 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:13yes026 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:26yes1413 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:14yes46 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:06yes1624 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:21yes195 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:12yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:45yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:53yes034 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:48yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:38yes026 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:22yes096 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:55yes022 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:15yes016 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:08yes89 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:25yes78 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:04yes1628 s
ComparativePerplexity Sonarsonar2026-09-15 02:23yes2010 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:17yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:46yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:33yes064 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:59yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:42yes027 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:19yes033 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:50yes034 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:45yes022 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:04yes158 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:13yes48 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:03yes2228 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:03yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:04yes010 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:38yes012 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:16yes059 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:31yes03 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:31yes034 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:46yes039 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:32yes0104 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:19yes097 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:38yes2617 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:10no012 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:33yes930 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:40yes2016 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:19yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:32no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:13yes062 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:07yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:01yes047 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:31yes043 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:16yes026 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:07yes021 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:01yes1311 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:24yes56 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:17yes1828 s
Negative framingPerplexity Sonarsonar2026-09-15 02:35yes2011 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:57yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:16yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:40yes067 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:42yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:41yes042 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:43yes044 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:17yes046 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:12yes032 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Breeze Intelligence
Unresolved, counted raw
G2/TrustRadius Buyer Intent
TechTarget/Informa
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
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