GTM AI Index
Index › Sales › Intent data › Small business › September 2026 Edition

B2B intent data providers for small business buyers

Asked as “B2B intent data provider”, and as “B2B buyer intent data vendor”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Apollo.io
Clear leader
56% of first choices, clear leader.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessApollo.io56%Clear leaderThis pageMid-marketBombora35%ContestedStanding →Enterprise6sense45%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Apollo.io56%6%53endorsed leader
02Dealfront13%2%52accepted challenger
03G2 Buyer Intent6%4%26accepted challenger
04Saleshandy6%0%14accepted challenger
05Lead Onion4%7%14accepted challenger
06Bombora4%63%52criticized challenger
07Lusha2%9%22accepted challenger
08RB2B2%0%18accepted challenger
09Warmly2%10%20accepted challenger
106sense2%92%49criticized challenger
Show the four products at 0%, ordered by negative rate
14Demandbase0%86%43criticized challenger
13ZoomInfo0%67%30criticized challenger
11Cognism0%24%21accepted challenger
12HubSpot Breeze Intelligence0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Bombora vs Apollo.ioBombora vs G2 Buyer IntentApollo.io vs G2 Buyer Intent

One product takes 56% of first choices here, so the chart would put thirteen markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Four products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Mistral Small, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
6sense
92%
45 of 49 labels negative · 11 of 12 models · 21 hard negative
“I would *not* start with enterprise tools like **6sense** or **Demandbase**, since the results describe them as too expensive and complex” Perplexity Sonar, budget prompt
Demandbase
86%
37 of 43 labels negative · 11 of 12 models · 19 hard negative
“Enterprise ABM platforms—massive investment that doesn't pay off until you have larger sales orgs.” Qwen 3.7 Flash, direct prompt
Bombora
63%
33 of 52 labels negative · 11 of 12 models · 13 hard negative
“Expensive for what you get; same data available through other providers; long waits for new topic tracking” Kimi K2, negative prompt
ZoomInfo
67%
20 of 30 labels negative · 9 of 12 models · 11 hard negative
“What to Avoid - ZoomInfo, 6sense, Demandbase, Bombora: These start at $15,000–$60,000+/year—overkill for most small businesses” Kimi K2, paraphrase prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 197 links across 75 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

demandbase.com
vendor site · Demandbase11 answers · 17 citations · 3 models
percepture.com
10 answers · 10 citations · 2 models
autobound.ai
vendor site · Autobound9 answers · 10 citations · 2 models
cognism.com
vendor site · Cognism8 answers · 8 citations · 2 models
rb2b.com
vendor site · RB2B6 answers · 6 citations · 2 models
visualping.io
vendor site · Visualping6 answers · 6 citations · 2 models
artisan.co
vendor site · Artisan5 answers · 5 citations · 2 models
default.com
vendor site · Default5 answers · 5 citations · 2 models
saleshandy.com
vendor site · Saleshandy5 answers · 5 citations · 2 models
usergems.com
vendor site · UserGems5 answers · 5 citations · 1 model
g2.com
4 answers · 8 citations · 2 models
bombora.com
vendor site · Bombora4 answers · 6 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

demandbase.com/blog/b2b-intent-data-providers
10 answers · 3 models
percepture.com/sales-intelligence/best-b2b-intent-data-providers
10 answers · 2 models
autobound.ai/blog/top-15-intent-data-providers-compared-2026
8 answers · 2 models
cognism.com/blog/intent-data-providers
8 answers · 2 models
rb2b.com/learn/intent-data-providers
6 answers · 2 models
visualping.io/blog/best-intent-data-providers
6 answers · 2 models
artisan.co/blog/intent-data-providers
5 answers · 2 models
default.com/post/b2b-intent-data-providers
5 answers · 2 models
demandbase.com/blog/b2b-data-vendors
5 answers · 2 models
saleshandy.com/blog/b2b-intent-data-providers
5 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best B2B intent data provider for a small B2B company?”Paraphrase“Which B2B buyer intent data vendor would you recommend to a small business that sells to other businesses?”Comparative“What are the top B2B intent data providers for a small team and how do they differ?”Budget-constrained“What is the best B2B intent data provider for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a B2B intent data provider. What should we look at?”Negative“Which B2B intent data providers should a small business avoid or be cautious about?”
Claude Haiku 4.5Apollo.io
Five alternativesBombora, Dealfront, G2 Buyer Intent, Lead Forensics, Lusha
6sense, G2 Buyer IntentChanged
Two alternativesApollo.io, Bombora
6sense
Four alternativesBombora, Demandbase, IntentData.io, ZoomInfo
Saleshandy
Five alternativesApollo.io, Cognism, Lusha, RB2B, Warmly
against: 6sense, Bombora, Demandbaseno first choicenothing named
GPT-5.4 miniBombora, G2 Buyer Intent
One alternativeLead Onion
against: 6sense, DemandbaseBombora, Lead OnionChanged
One alternativeHubSpot Breeze Intelligence
against: 6sense, DemandbaseBombora
Four alternativesG2 Buyer Intent, HubSpot Breeze Intelligence, Lead Onion, Lusha
against: 6sense, ZoomInfoDealfront, G2 Buyer Intent
One alternativeDiginius Insight
against: 6sense, Bomborano first choiceagainst: 6sense, Bombora, Demandbase, Lead Forensics, ZoomInfo GTM Workspace
Gemini 3.5 FlashApollo.io
Five alternativesCognism, Dealfront, Factors.ai, RB2B, UpLead
against: 6sense, Demandbase, ZoomInfoApollo.ioHeld
Three alternativesCognism, Lusha, RB2B
against: 6sense, Dealfront, Demandbase, Lead ForensicsApollo.io, RB2B
Five alternativesCognism, Dealfront, G2 Buyer Intent, ProspectZero, Warmly
against: 6sense, DemandbaseApollo.io
Three alternativesDealfront, RB2B, Warmly
against: 6sense, Bombora, DemandbaseApollo.io, RB2B
Four alternativesClay, Cognism, Dealfront, Koala
against: 6sense, Demandbaseagainst: 6sense, Bombora, Demandbase, ZoomInfo
Perplexity SonarApollo.io
Two alternativesDealfront, G2 Buyer Intent
against: 6sense, Bombora, DemandbaseApollo.ioHeld
Three alternativesDealfront, Lusha, UpLead
Apollo.io, Lusha
Two alternativesDealfront, G2 Buyer Intent
against: 6sense, Bombora, DemandbaseApollo.io
Three alternativesDealfront, Saleshandy, Visualping
against: 6sense, Demandbaseno first choiceagainst: 6sense, Bombora, Demandbase, TechTarget Priority Engine, TrustRadius, ZoomInfo
Grok 4.1 FastApollo.io
Four alternativesDealfront, Lead Onion, Lusha, Warmly
against: 6sense, Bombora, Cognism, Demandbase, ZoomInfoApollo.ioHeld
Two alternativesDealfront, Lead Onion
against: 6sense, Bombora, ZoomInfoApollo.io, Dealfront
Four alternativesLead Onion, Lusha, Saleshandy, Warmly
against: 6sense, Bombora, Demandbase, G2 Buyer Intent, ZoomInfoApollo.io
Three alternativesDealfront, Lusha, Saleshandy
against: 6sense, BomboraApollo.io, Dealfront, Saleshandy
Two alternativesCognism, Lead Onion
against: 6sense, ZoomInfoagainst: 6sense, Bombora, Demandbase, Seamless.AI, ZoomInfo
Mistral SmallApollo.io
Two alternativesDealfront, RB2B
against: 6sense, DemandbaseApollo.io, DealfrontChanged
Three alternativesLusha, Salesmotion, Warmly
Apollo.io
Two alternativesDealfront, G2 Buyer Intent
against: 6sense, Bombora, DemandbaseApollo.io
Three alternativesDealfront, Saleshandy, Salesmotion
no first choiceagainst: Datarade, DemandScience, IntentData.io, Lead Onion, Lead Seeker, Lusha, UserGems
DeepSeek V4 FlashApollo.io
Three alternativesDealfront, RB2B, Snitcher
against: 6sense, Bombora, Demandbase, WarmlyApollo.ioHeld
Three alternativesDealfront, Lusha, Saleshandy
against: 6sense, Bombora, Demandbase, ZoomInfoApollo.io
Three alternativesDealfront, MarketBetter, Warmly
against: 6sense, Bombora, DemandbaseApollo.io
Two alternativesDealfront, RB2B
against: Bombora, Cognism, Warmly, ZoomInfoApollo.io, Dealfront, Warmly
Three alternativesBombora, Cognism, G2 Buyer Intent
against: 6sense, Demandbase, Intentsifyagainst: 6sense, Bombora, Demandbase, ZoomInfo + Intent Add-on
Llama 4 MaverickWhiteWhale
Three alternativesApollo.io, Bombora, Lusha
Apollo.ioChanged
Two alternativesCognism, Dealfront
Dealfront, Snitcher
Two alternativesApollo.io, G2 Buyer Intent
Apollo.io
Four alternativesDealfront, G2 Buyer Intent, Saleshandy, Visualping
no first choicenothing named
Qwen 3.7 FlashApollo.io
Five alternativesCognism, Dealfront, G2 Buyer Intent, Lead Onion, Warmly
against: 6sense, Bombora, Demandbase, TechTarget Priority Engine, ZoomInfo + Intent Add-onApollo.ioHeld
Two alternativesDatanyze, HubSpot Breeze Intelligence
against: 6sense, Demandbase, Terminus, ZoomInfoApollo.io
Five alternativesClari Copilot, Dealfront, HubSpot Breeze Intelligence, MadKudu, ZoomInfo
against: 6sense, BomboraApollo.io
Four alternativesDealfront, Lusha, Saleshandy, Warmly
against: Bomborano first choiceagainst: 6sense, Demandbase, Lusha, ZoomInfo
Kimi K2Apollo.io
Four alternativesDealfront, Lusha, Saleshandy, UpLead
against: 6sense, Bombora, Demandbase, ZoomInfoLushaChanged
Two alternativesApollo.io, Dealfront
against: 6sense, Bombora, Cognism, Demandbase, ZoomInfoApollo.io
Three alternativesDealfront, Lead Seeker, Salesmotion
against: 6sense, Bombora, Demandbase, ZoomInfoApollo.io, Saleshandy
Three alternativesDealfront, Lusha, UpLead
against: 6sense, Bombora, DemandbaseApollo.io
Three alternativesBombora, Cognism, G2 Buyer Intent
against: 6sense, Demandbaseagainst: 6sense, Apollo.io, Bombora, Demandbase, ZoomInfo
GLM 4.7 FlashXApollo.io
One alternativeDealfront
against: Bombora, CognismDealfrontChanged
One alternativeRB2B
against: 6sense, Bombora, DemandbaseApollo.io, Dealfront
Three alternativesCognism, G2 Buyer Intent, Warmly
against: 6sense, BomboraApollo.io
Three alternativesDealfront, RB2B, VisitorQueue
against: 6sense, Bombora, Demandbase, ZoomInfoProspeo
Two alternativesApollo.io, Dealfront
against: 6sense, Demandbaseagainst: 6sense, Apollo.io, Bombora, Cognism, ZoomInfo
MiniMax M2.5Dealfront, Lead OnionDealfront, UpLeadChanged
One alternativeLead Onion
against: Apollo.ioApollo.io
Six alternativesBombora, Dealfront, G2 Buyer Intent, Lead Onion, Snitcher, Warmly
Apollo.io
Two alternativesDealfront, Saleshandy
no first choiceagainst: 6sense, Bombora, Demandbase, ZoomInfo
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:55yes86 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:07yes29 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:30yes1622 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:23yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:39yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:50yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:30yes036 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:36yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:35yes031 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:26yes027 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:56yes058 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:18yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:57yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:51yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:45yes1623 s
ParaphrasePerplexity Sonarsonar2026-09-15 01:48yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:43yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:49yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:42yes035 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:23yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:46no067 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:39yes026 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:34yes023 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:31yes030 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:33yes1610 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:01yes712 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:33yes1831 s
ComparativePerplexity Sonarsonar2026-09-14 23:50yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:53yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:15yes06 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:42yes033 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:42yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:03no032 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:04yes036 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:15yes063 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:08yes019 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:06yes87 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:49yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:54yes1322 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:39yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:30yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:18yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:24yes015 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:05yes07 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:58yes037 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:19yes021 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:43yes034 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:45yes015 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:58no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:07no018 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:09yes1428 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:10yes207 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 22:58yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:41no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:35yes026 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:24yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:44no050 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:01yes037 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:06yes016 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:47yes012 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:57yes138 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:01yes87 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:44yes2120 s
Negative framingPerplexity Sonarsonar2026-09-15 00:24yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:58yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:57yes07 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 22:52yes040 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:04yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:39yes035 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:31yes050 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:49yes018 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:30yes067 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Breeze Intelligence
Unresolved, counted raw
BrandJet/Trigify
LearningsTree
ProspectZero
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
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