B2B intent data providers · October 2026 Edition
Apollo.io vs Bombora
Zero of fourteen models named Apollo.io first on the direct prompt; six named Bombora. Apollo.io was named by thirteen of the fourteen models and Bombora by fourteen and Apollo.io carries 36 labels and Bombora 66, so the shares are not directly comparable.
San Francisco, United States, founded 2015. Named in twenty-six categories this edition.
Named in six categories this edition.
First-choice share27%27%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%27%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 13; printed, not drawn.
Labels3666A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.G2 Buyer Intent was named alongside these two in eight of the fourteen direct answers. Apollo.io vs Dealfront · Apollo.io vs Factors.ai · Apollo.io vs ZoomInfo
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of fourteen modelsBombora
Direct061 against Bombora
Paraphrase481 against Bombora
Comparative061 against Apollo.io
Budget-constrained1109 against Bombora
Scale-constrained01
Negative001 against Apollo.io · 7 against Bombora
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Apollo.io and Bombora stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
Apollo.io Bombora first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and Bombora on the right.The direct prompt
The plain question, one answer per model, grouped by where Apollo.io and Bombora stood in it.
Bombora first, Apollo.io not the choice
6 of 14 modelsApollo.io was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Bombora, G2 Buyer Intent alternatives: Apollo Intent, Dealfront, Factors.ai, Intentsify
GPT-5.4 miniBombora alternatives: 6sense, G2 Buyer Intent
Grok 4.20Bombora alternatives: AdRoll ABM, G2 Buyer Intent, Intentsify, Warmly
DeepSeek V4 FlashBombora alternatives: G2 Buyer Intent, Intentsify, ZoomInfo
Qwen 3.7 FlashBombora alternatives: 6sense, Datanyze, Demandbase, ZoomInfo
GPT-6 LunaBombora alternatives: 6sense, G2 Buyer Intent
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashZoomInfo alternatives: Bombora, Cognism, Factors.ai, RB2B
Perplexity Sonar6sense alternatives: Apollo.io, Dealfront, Demandbase
Kimi K2Dealfront, ZoomInfo alternatives: Bombora, G2 Buyer Intent
GLM 4.7 FlashXFactors.ai alternatives: Bombora, Dealfront, G2 Buyer Intent
MiniMax M2.56sense alternatives: Bombora, Dealfront, Demandbase, G2 Buyer Intent, Prospeo, TrustRadius, ZoomInfo Streaming Intent
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Mistral SmallDealfront, Factors.ai alternatives: 6sense, Lusha
Llama 4 Maverickno first choice
Muse Glimmer 30BDealfront, Factors.ai alternatives: Warmly
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by sixty-four points.
Apollo.io65%#1 of 14Bombora2%#9 of 14Mid-marketThe figures above
Level: the same share of first choices.
Apollo.io27%#1 of 13Bombora27%#2 of 13Enterprise
The order flips: Bombora leads at enterprise.
Bombora15%#3 of 9Apollo.io2%#7 of 9What the models said about Apollo.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Apollo.io - Best All-in-One for Budget Teams ... probably the most accessible entry point for teams that want intent data without enterprise pricing” Claude Haiku 4.5 · budget prompt · first choice
What the models said about Bombora
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Bombora ($25K+/year) and 6sense ($60K+/year) are enterprise-level and not suitable for limited budgets” MiniMax M2.5 · budget prompt · hard negative
“Why Skip for Mid-Sized ... standalone (needs extra enrichment tools); too pricey.” Grok 4.20 · paraphrase prompt · hard negative
“Bombora is the most recognized pure-play intent provider... Choose Bombora if you already have a strong sales/marketing stack and simply need the most trusted third-party intent signals” Kimi K2 · comparative prompt · first choice
“I would generally recommend Bombora if your priority is reliable third-party intent data and broad market coverage” Perplexity Sonar · paraphrase prompt · first choice
“Practical recommendation for a typical mid-sized B2B company: start with Bombora Company Surge for topic surge intent” Muse Glimmer 30B · paraphrase prompt · first choice
Also compared
Apollo.io vs DealfrontApollo.io vs Factors.aiApollo.io vs ZoomInfoApollo.io vs RB2BApollo.io vs 6senseApollo.io vs G2 Buyer IntentBombora vs DealfrontBombora vs Factors.aiBombora vs ZoomInfoBombora vs RB2BBombora vs 6senseBombora vs G2 Buyer IntentAll twenty-eight head-to-head pages and the full intent data standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.