GTM AI Index
Index Sales Intent data › Apollo.io vs RB2B
B2B intent data providers · September 2026 Edition

Apollo.io vs RB2B

Two of twelve models named Apollo.io first on the direct prompt; zero named RB2B. Apollo.io was named by eleven of the twelve models and RB2B by seven and Apollo.io carries 27 labels and RB2B 13, so the shares are not directly comparable.

Apollo.io

accepted challenger

San Francisco, United States, founded 2015. Named in twenty categories this edition.

RB2B

accepted challenger

Named in four categories this edition.

First-choice share25%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#8A position in a field of 14; printed, not drawn.
Labels2713A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.G2 Buyer Intent was named alongside these two in nine of the twelve direct answers. Bombora vs Apollo.io · Bombora vs RB2B · Apollo.io vs G2 Buyer Intent

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of twelve modelsRB2B
Direct20
Paraphrase11
Comparative00
Budget-constrained100
Scale-constrained00
Negative002 against Apollo.io
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Apollo.io and RB2B stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Apollo.io RB2B first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and RB2B on the right.

The direct prompt

The plain question, one answer per model, grouped by where Apollo.io and RB2B stood in it.

Apollo.io first, RB2B an alternative

2 of 12 modelsRB2B was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashApollo.io, HubSpot Breeze Intelligence alternatives: Bombora, G2 Buyer Intent, RB2B, Warmly
GLM 4.7 FlashXApollo.io alternatives: Dealfront, G2 Buyer Intent, RB2B

Neither was the first choice, one was named

1 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Mistral SmallMarketBetter alternatives: Apollo.io, Dealfront, Factors.ai

Neither was named

9 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice alternatives: Cognism, Dealfront, Demandbase, Intentsify
GPT-5.4 miniBombora alternatives: 6sense, AdRoll ABM, Demandbase, G2 Buyer Intent
Perplexity SonarBombora alternatives: 6sense, Dealfront, G2 Buyer Intent
Grok 4.1 FastBombora alternatives: AdRoll ABM, Dealfront, G2 Buyer Intent, ZoomInfo
DeepSeek V4 FlashBombora, G2 Buyer Intent alternatives: Intentsify, ZoomInfo
Llama 4 MaverickBombora, Intentsify alternatives: Abmatic AI, Cognism, Dealfront
Qwen 3.7 FlashBombora alternatives: AdRoll ABM, Factors.ai, G2 Buyer Intent, Intentsify, Warmly
Kimi K2Bombora, ZoomInfo alternatives: AdRoll ABM, Demandbase, G2 Buyer Intent
MiniMax M2.5Bombora, G2 Buyer Intent alternatives: Apollo Intent, Factors.ai, Intentsify

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by fifty-four points.
Apollo.io56%#1 of 14
RB2B2%#8 of 14
The full small business standing →
Mid-marketThe figures above
Apollo.io leads by twenty-three points.
Apollo.io25%#2 of 14
RB2B2%#8 of 14
The full mid-market standing →
Enterprise
Apollo.io leads by two points.
Apollo.io2%#– of 9
RB2B0%#– of 9
The full enterprise standing →

What the models said about Apollo.io

No label in this category carried a quote.

What the models said about RB2B

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Go with RB2B if you want a low-cost, high-impact tool to turn anonymous US website traffic into LinkedIn outbound.” Gemini 3.5 Flash · paraphrase prompt · first choice
“Lightweight tools (like Warmly, RB2B, or Koala) are often much more digestible ($10k-$30k/year) for mid-market teams.” Gemini 3.5 Flash · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.