Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 42 → 5 of 53
26 categories · RankedZoomInfo
914Judge labels
126First choices
351Negative labels
14 / 14Models named it
26Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
67% in Sales intel for enterprise buyers
Rank 2 of 52 in the mid-market standingcriticized challenger
4 of 14 models made it the first choice on the direct prompt; 36% of its 69 labels there were negative.
What the models named instead of ZoomInfo →By buyer segmentStrongest at enterprise.
Small business5 of 55
2%65 labels
criticized challenger
Mid-market2 of 52
12%69 labels
criticized challenger
Enterprise1 of 45
67%78 labels
criticized default
In sales intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ZoomInfo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales intelligence and contact data | Sales | 12% | 2 of 52 | 36% | 69 | criticized challenger | ▼−7Since September 2026: 17% → 10%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 12% | 2 of 172 | 30% | 47 | criticized challenger | |
| Audience and consumer insights platforms | Marketing | 9% | 4 of 155 | 20% | 15 | accepted challenger | |
| B2B intent data providers | Sales | 7% | 5 of 60 | 36% | 50 | criticized challenger | ▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data enrichment | GTM data and infrastructure | 6% | 3 of 50 | 48% | 60 | criticized challenger | ▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 2% | 6 of 159 | 0% | 9 | under 10 labels · led by Segment at 37% | ▲+1Since September 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer data platforms | GTM data and infrastructure | 2% | 10 of 61 | 0% | 2 | under 10 labels · led by Segment at 49% | newNew since September 2026: not ranked then, 2% now. |
| Competitive intelligence tools | Marketing | 2% | 8 of 86 | 0% | 4 | under 10 labels · led by Kompyte at 38% | |
| CRM data quality and deduplication | Revenue operations | 0% | 17 of 99 | 13% | 15 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Identity resolution | GTM data and infrastructure | 0% | 43 of 140 | 12% | 8 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Revenue intelligence and forecasting | Sales | 0% | 75 of 76 | 43% | 7 | under 10 labels · led by Clari Copilot at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email verification | GTM data and infrastructure | 0% | 55 of 65 | 40% | 5 | under 10 labels · led by ZeroBounce at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 38 of 142 | 0% | 4 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Territory and quota planning | Revenue operations | 0% | 41 of 123 | 0% | 4 | under 10 labels · led by CaptivateIQ Planning at 36% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Value selling tools | Sales | 0% | 34 of 116 | 0% | 3 | under 10 labels · led by Minoa at 21% | |
| Conversational intelligence and call recording | Sales | 0% | 53 of 91 | 0% | 2 | under 10 labels · led by Avoma at 41% | newNew since September 2026: not ranked then, 0% now. |
| Field sales tools | Sales | 0% | 86 of 94 | 50% | 2 | under 10 labels · led by Badger Maps at 38% | |
| Sales enablement and content | Sales | 0% | 69 of 72 | 100% | 2 | under 10 labels · led by HubSpot Sales Hub at 29% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Address verification tools | GTM data and infrastructure | 0% | 70 of 108 | 0% | 1 | under 10 labels · led by Smarty at 47% | |
| AI marketing agents | Marketing | 0% | 149 of 157 | 100% | 1 | under 10 labels · led by HubSpot Breeze at 24% | |
| Data clean rooms | GTM data and infrastructure | 0% | 99 of 100 | 100% | 1 | under 10 labels · led by Snowflake Data Clean Rooms at 19% | |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 67 of 83 | 100% | 1 | under 10 labels · led by Hightouch at 40% | newNew since September 2026: not ranked then, 0% now. |
| Experimentation and personalization | Marketing | 0% | 69 of 71 | 100% | 1 | under 10 labels · led by VWO at 27% | newNew since September 2026: not ranked then, 0% now. |
| Native and content advertising | Marketing | 0% | 67 of 86 | 0% | 1 | under 10 labels · led by StackAdapt at 41% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail media platforms | Marketing | 0% | 60 of 121 | 0% | 1 | under 10 labels · led by Amazon Ads at 33% | |
| Web analytics | GTM data and infrastructure | 0% | 70 of 91 | 0% | 1 | under 10 labels · led by Google Analytics 4 at 57% |
Movement
Since September 2026, ZoomInfo held within the floor in all twenty-six categories: no change cleared 11 points.
Best category · Sales intel · by segment
Mid-market▼−7Since September 2026: 17% → 10%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 17% in September 2026
Inside the floor by 4 pointsRank 2 of 50, unchanged
Enterprise▲+1Since September 2026: 67% → 67%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
67%from 67% in September 2026
Inside the floor by 10 pointsRank 1 of 41, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Market intelligence | 0% | 13% | newNew since September 2026: not ranked then, 13% now. | New this edition | Rank 2 of 172, unchanged |
| Audience insights | 0% | 11% | newNew since September 2026: not ranked then, 11% now. | New this edition | Rank 4 of 155, unchanged |
| Sales intel | 17% | 10% | ▼−7Since September 2026: 17% → 10%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 52, unchanged |
| Enrichment | 2% | 7% | ▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 3 of 50 |
| Intent data | 4% | 8% | ▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 of 60, unchanged |
| CDP | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 10 of 61, unchanged |
| Competitive intel | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 8 of 86, unchanged |
| DMP | 2% | 3% | ▲+1Since September 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 6 of 159 |
| CRM data quality | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 33 → 17 of 99 |
| Identity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 43 of 140 |
| Revenue intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 75 of 76 |
| Email verification | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 55 of 65 |
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 124 → 38 of 142 |
| Territory planning | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 28 → 41 of 123 |
| Value selling | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 34 of 116, unchanged |
| Conversation intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 53 of 91, unchanged |
| Field sales | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 86 of 94, unchanged |
| Sales enablement | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 60 → 69 of 72 |
| Address verification | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 70 of 108, unchanged |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 149 of 157, unchanged |
| Data clean rooms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 99 of 100, unchanged |
| Warehouse & ETL | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 67 of 83, unchanged |
| Experimentation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 69 of 71, unchanged |
| Native ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 36 → 67 of 86 |
| Retail media | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 60 of 121, unchanged |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 70 of 91, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ZoomInfo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ZoomInfo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 7 | 8 | 4 | 20 |
| GPT-5.4 mini | 3 | 6 | 2 | 6 | 17 |
| Gemini 3.5 Flash | 1 | 6 | 5 | 13 | 25 |
| Perplexity Sonar | 5 | 4 | 5 | 7 | 21 |
| Grok 4.1 Fast | 2 | 3 | 7 | 12 | 24 |
| Mistral Small | 4 | 6 | 8 | 3 | 21 |
| DeepSeek V4 Flash | 3 | 8 | 5 | 14 | 30 |
| Llama 4 Maverick | 3 | 4 | 15 | 2 | 24 |
| Qwen 3.7 Flash | 7 | 6 | 8 | 9 | 30 |
| Kimi K2 | 3 | 8 | 2 | 11 | 24 |
| GLM 4.7 FlashX | 2 | 7 | 3 | 5 | 17 |
| MiniMax M2.5 | 4 | 8 | 8 | 4 | 24 |
| GPT-6 Luna | 0 | 5 | 0 | 3 | 8 |
| Muse Glimmer 30B | 4 | 5 | 11 | 11 | 31 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct220 labels55
Paraphrase188 labels58
Comparative167 labels40not counted in share
Budget-constrained85 labels9
Scale-constrained86 labels4
Negative168 labels3not counted in share
First choiceAlternativeMentionNegative914 labels in all, every segment counted; 126 of the 169 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Top Pick: ZoomInfo ... Start with ZoomInfo if your focus is sales pipelines and data accuracy—it's the most cited for B2B mid-market.” Grok 4.1 Fast · Audience insights · direct prompt · first choice
“For most mid-market companies, ZoomInfo is the top all-around choice due to its scale, features, and integration capabilities.” Mistral Small · Enrichment · direct prompt · first choice
“Platform covers data, intent, seller workflow and API access in one platform; most other tools specialize in one or two layers.” Muse Glimmer 30B · Sales intel · comparative prompt · first choice
“ZoomInfo is the safest pick for a mid-sized B2B company that wants a mature, scalable lead and account enrichment platform.” Perplexity Sonar · Enrichment · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid platforms that monetize your own data back to you via free tiers that require CRM/email access, or that scan email signatures/inboxes.” Muse Glimmer 30B · Audience insights · negative prompt · hard negative
“Multiple 2024 securities class actions alleging misleading investors about financial performance and using coercive auto-renewal policies” MiniMax M2.5 · Sales intel · negative prompt · hard negative
“Verdict: Avoid if you need reliable intent signals for SDR outreach. The false positive rate will burn your reps' time and trust.” DeepSeek V4 Flash · Intent data · negative prompt · hard negative
“High Caution: ZoomInfo ... frequent complaints of inaccurate/outdated contact data ... Best avoided if: You're a small team” Grok 4.1 Fast · Market intelligence · negative prompt · hard negative
Named alongside
The products named in the same answers as ZoomInfo, over the 914 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZoomInfo was named but was not.ShowHide
Named alongside
The products named in the same answers as ZoomInfo, over the 914 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZoomInfo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ZoomInfo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 846 of the 914 answers that named ZoomInfo and are not a share of its labels.
Domains cited
pipeline.zoominfo.comYour site552
demandbase.com340
salesmotion.io223
g2.com220
apollo.io189
cognism.com179
prospeo.io164
cleanlist.ai140
rb2b.com138
lusha.com135
1,728 of the 2,280 domain citations in answers naming ZoomInfo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
zoominfo.com ranks 2 on Google for the category's searches. In the answers, ZoomInfo takes 12% of first choices and Apollo.io takes 73%.ShowHide
Search and answers
zoominfo.com ranks 2 on Google for the category's searches. In the answers, ZoomInfo takes 12% of first choices and Apollo.io takes 73%.
ShowHideIn search
Google, US estimatesPosition for “b2b contact data and sales intelligence platform”
5
Position for “best b2b contact data and sales intelligence platform”
2
- Searches for its name, Google
- 135,000 a month (“zoominfo”)
- AI search demand for its name, est.
- 1,810 a month
- Organic visits to its site
- about 6,376,738 a month
- Searches its site ranks for
- 1,619,653 · 27,435 in the top three
- Sites linking to it
- 43,935
- Paid Google search
- 17 searches its ads show for, about 96 clicks and $1,140 a month (estimate)
In answers
This editionShare of first choices
12%
rank 2 of 52 in sales intel
Segment leader
73%
Apollo.io
- First choices
- 126 across its categories
- Named in
- 914 answers
- Its own site cited
- in 846 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on zoominfo.com
3,114
subdomains included
Content
1,254
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Comparison | 1,110 | undated | |||
| Blog | 60 | undated | |||
| Glossary or explainer | 26 | undated | |||
| Report or ebook | 18 | undated | |||
| News or press | 15 | 4 | 2026-09-28 | ||
| Case study | 7 | 0 | 2025-07-29 | ||
| Podcast or video | 7 | undated | |||
| Conference or event | 5 | undated | |||
| Webinar or virtual event | 4 | undated | |||
| Template or tool | 2 | undated |
Most recent
- 2026-09-28Comparably 2026 best happiness work life balance perks benefits awards news or press
- 2026-09-24Zoominfo replit mcp connector news or press
- 2026-09-21Talent autopilot news or press
- 2026-09-11Zoominfo cursor mcp server news or press
- 2026-03-19Newsroom news or press
- 2025-07-29Snowflake case study
How it is countedHide how it is counted
Every page zoominfo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as ZoomInfo
What the judge wrote, as written, with how often. The vendor table decides that these count as ZoomInfo; a claim can dispute any of them.
ZoomInfo Intent 6ZoomInfo Sales 2ZoomInfo (Chorus) 1ZoomInfo (Intent) 1ZoomInfo (ZoomInfo Go) 1ZoomInfo + Chorus 1ZoomInfo / Chorus by ZoomInfo Engage 1ZoomInfo / ZoomInfo Streaming Intent 1ZoomInfo Intent / Streaming Intent 1ZoomInfo Professional 1Zoominfo 1
Follow ZoomInfo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ZoomInfo.ShowHide
The company
ZoomInfo.
ShowHideOn record
Wikidata- Website
- zoominfo.com
- Headquarters
- Vancouver, Washington, United States
- Founded
- 2000
- Ownership
- Public, GTM on Nasdaq
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- privacy-first company
- For
- companies
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What ZoomInfo's own pages state, read September 28, 2026: zoominfo.com, trust.zoominfo.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ZoomInfo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ZoomInfo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ZoomInfo by email, built from the raw record of the edition. It shows:
- where ZoomInfo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ZoomInfo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where ZoomInfo is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where ZoomInfo is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideSales intelligence and contact data
ZoomInfo is among the products AI models recommend first in Sales intelligence and contact data this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Market intelligence platforms
ZoomInfo is among the products AI models recommend first in Market intelligence platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Data enrichment
ZoomInfo is among the products AI models recommend first in Data enrichment this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.