Index › Sales › Sales intel › Enterprise › September 2026 Edition

Sales intelligence and contact data for enterprise buyers

Asked as “B2B contact data and sales intelligence platform”, and as “B2B prospecting database”, on behalf of an enterprise B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

ZoomInfo

Clear leader

67% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Apollo.io94%ConsensusStanding →Mid-market

Apollo.io76%Clear leaderStanding →Enterprise

ZoomInfo67%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

ZoomInfo27%64criticized default

Cognism11%53accepted challenger

Salesmotion0%10accepted challenger

Apollo.io37%52criticized challenger

Amplemarket10%10accepted challenger

Lusha41%27criticized challenger

Show the five products at 0%, ordered by negative rate

Seamless.AI67%12criticized challenger

6sense21%28accepted challenger

Gong20%10accepted challenger

Demandbase14%28accepted challenger

LinkedIn Sales Navigator12%17accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Apollo.io vs ZoomInfo Apollo.io vs UpLead ZoomInfo vs UpLead

One product takes 67% of first choices here, so the chart would put ten markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Four products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

Eleven of twelve models held their first choice under the paraphrase. Llama 4 Maverick changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

ZoomInfo

27%

17 of 64 labels negative · 11 of 12 models · 1 hard negative

“**60-day auto-renewal trap** ... Securities class action ... EU data sourcing disputes” GLM 4.7 FlashX, negative prompt

Apollo.io

37%

19 of 52 labels negative · 10 of 12 models · 3 hard negative

“The platforms warranting the most caution for large enterprises are **Apollo.io** (compliance exposure + LinkedIn ban + accuracy gaps)” DeepSeek V4 Flash, negative prompt

Seamless.AI

67%

8 of 12 labels negative · 7 of 12 models · 4 hard negative

“Platforms to Avoid or Approach with Caution ### 1. Seamless.ai **Primary Red Flags:** - **Cancellation difficulty:**” GLM 4.7 FlashX, negative prompt

Lusha

41%

11 of 27 labels negative · 7 of 12 models · 2 hard negative

“represents a **major compliance liability** for enterprises with any European footprint” Gemini 3.5 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 216 links across 94 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

pipeline.zoominfo.com

vendor site · ZoomInfo10 answers · 19 citations · 2 models

amplemarket.com

vendor site · Amplemarket10 answers · 12 citations · 2 models

salesmotion.io

vendor site · Salesmotion8 answers · 12 citations · 2 models

cognism.com

vendor site · Cognism6 answers · 7 citations · 3 models

lusha.com

vendor site · Lusha5 answers · 10 citations · 3 models

demandbase.com

vendor site · Demandbase5 answers · 6 citations · 2 models

autobound.ai

vendor site · Autobound5 answers · 5 citations · 2 models

apollo.io

vendor site · Apollo.io4 answers · 4 citations · 3 models

bookyourdata.com

vendor site · BookYourData4 answers · 4 citations · 1 model

brightdata.com

vendor site · Bright Data4 answers · 4 citations · 2 models

cleanlist.ai

vendor site · Cleanlist4 answers · 4 citations · 2 models

landbase.com

vendor site · Landbase4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

amplemarket.com/blog/best-sales-intelligence-platforms-2026

6 answers · 2 models

pipeline.zoominfo.com/sales/top-sales-intelligence-tools

6 answers · 2 models

bookyourdata.com/blog/b2b-sales-intelligence-tools

4 answers · 1 model

brightdata.com/blog/web-data/best-b2b-data-providers

4 answers · 2 models

demandbase.com/blog/b2b-data-vendors

4 answers · 2 models

pipeline.zoominfo.com/sales/b2b-contact-databases

4 answers · 1 model

salesmotion.io/blog/b-2-b-sales-intelligence-tools

4 answers · 2 models

amplemarket.com/blog/best-ai-b2b-data-providers

3 answers · 2 models

amplemarket.com/blog/best-b2b-contact-databases

3 answers · 1 model

autobound.ai/blog/best-sales-intelligence-tools

3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best B2B contact data and sales intelligence platform for an enterprise B2B company?”Paraphrase“Which B2B prospecting database would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade sales intelligence and contact data platforms and how do they differ?”Budget-constrained“What is the best B2B contact data and sales intelligence platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a B2B contact data and sales intelligence platform. What should we look at?”Negative“Which sales intelligence and contact data platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5ZoomInfo

Two alternatives

Cognism, Landbase

ZoomInfoHeldZoomInfo

One alternative

Amplemarket

against: 6sense, DemandbaseApollo.io, ZoomInfoagainst: Cognismno first choiceagainst: Apollo.io

GPT-5.4 miniZoomInfo

Three alternatives

Cognism, Demandbase, LinkedIn Sales Navigator

ZoomInfoHeld

Three alternatives

Apollo.io, Cognism, D&B Hoovers

Cognism, ZoomInfo

Four alternatives

6sense, Apollo.io, HubSpot Breeze Intelligence, LinkedIn Sales Navigator

against: LushaCognism

One alternative

Salesforce Data Cloud

against: Apollo.ioApollo.io, Cognism

One alternative

ZoomInfo

against: Apollo.io, Clearbit / Breeze-style enrichment tools, Cognism, Hunter, Kaspr, LeadIQ, Lusha, RocketReach, Seamless.AI, Skrapp, ZoomInfo

Gemini 3.5 FlashCognism, ZoomInfo

Two alternatives

Clay, LinkedIn Sales Navigator

against: Apollo.ioCognism, ZoomInfoHeld

Four alternatives

6sense, Clay, Demandbase, LinkedIn Sales Navigator

ZoomInfo

Four alternatives

6sense, Apollo.io, Clay, Cognism

against: HubSpot Breeze IntelligenceCognism

Two alternatives

Amplemarket, RevenueBase

against: Apollo.io, ZoomInfoCognism, ZoomInfo

Two alternatives

Apollo.io, Lusha

against: Apollo.io, Lusha, RocketReach, Seamless.AI, ZoomInfo

Perplexity SonarZoomInfo

Three alternatives

Amplemarket, Apollo.io, Cognism

ZoomInfoHeld

Two alternatives

Cognism, Demandbase

against: LushaZoomInfo

Five alternatives

6sense, Apollo.io, Clay, Cognism, Demandbase

Lushaagainst: ZoomInfono first choiceagainst: 6sense, Apollo.io, Gong, Seamless.AI, ZoomInfo

Grok 4.1 FastZoomInfo

Five alternatives

6sense, Apollo.io, Cognism, Demandbase, LinkedIn Sales Navigator

against: LushaZoomInfoHeld

Two alternatives

Cognism, LinkedIn Sales Navigator

against: 6sense, Apollo.io, Demandbase, LushaZoomInfo

Four alternatives

6sense, Apollo.io, Cognism, Demandbase

against: Seamless.AISalesmotion

Two alternatives

UserGems, ZoomInfo

against: 6sense, Amplemarket, Apollo.io, Cognism, Common RoomZoomInfo

Three alternatives

6sense, Apollo.io, Cognism

against: Lusha, SalesIntel, Seamless.AI, ZoomInfo

Mistral SmallZoomInfo

Two alternatives

Apollo.io, Cognism

ZoomInfoHeld

Two alternatives

Apollo.io, Cognism

ZoomInfo

Four alternatives

6sense, Amplemarket, Apollo.io, Cognism

Amplemarket

One alternative

Cognism

against: Apollo.io, ZoomInfono first choiceagainst: Cognism, ZoomInfo

DeepSeek V4 FlashZoomInfo

Three alternatives

Apollo.io, Cognism, SalesIntel

against: LushaZoomInfoHeld

Three alternatives

6sense, Cognism, Demandbase

against: Apollo.ioZoomInfo

Four alternatives

6sense, Apollo.io, Cognism, Demandbase

Cognismagainst: Apollo.io, LinkedIn Sales Navigator, ZoomInfoZoomInfo

Two alternatives

Cognism, Lusha

against: Apollo.ioagainst: 6sense Sales Intelligence, Apollo.io, Findem, LeadIQ, Lusha, SalesIntel, ZoomInfo

Llama 4 MaverickZoomInfono first choiceChangedZoomInfo

Two alternatives

Apollo.io, Cognism

no first choiceno first choiceagainst: ZoomInfo

Qwen 3.7 FlashZoomInfo

One alternative

Cognism

against: Apollo.ioZoomInfoHeld

Two alternatives

Apollo.io, Cognism

ZoomInfo

Three alternatives

Apollo.io, Cognism, HubSpot Breeze Intelligence

against: InsideViewZoomInfo

Three alternatives

Apollo.io Organization/Enterprise, Cognism, HubSpot Breeze Intelligence

against: LinkedIn Sales Navigatorno first choiceagainst: Apollo.io, LeadIQ, Lusha, SalesIntel, ZoomInfo

Kimi K2ZoomInfo

Three alternatives

6sense, Apollo.io, Cognism

ZoomInfoHeld

Three alternatives

6sense, Demandbase, LinkedIn Sales Navigator

against: Apollo.ioZoomInfo

Seven alternatives

6sense, Amplemarket, Apollo.io, Cognism, Demandbase, Gong, LinkedIn Sales Navigator

Salesmotion

Three alternatives

Apollo.io, Cognism, ZoomInfo

against: 6sense, DemandbaseZoomInfo

Four alternatives

6sense, Cognism, Demandbase, LinkedIn Sales Navigator

against: Apollo.io, Clearview AI, Kaspr, LeadIQ, Lusha, RocketReach, Seamless.AI, ZoomInfo

GLM 4.7 FlashXZoomInfo

Four alternatives

Apollo.io, Cognism, HubSpot Breeze, Salesmotion

ZoomInfoHeld

Two alternatives

Apollo.io, Lusha

ZoomInfo

Five alternatives

6sense, Apollo.io, Clay, Cognism, Demandbase

Salesmotion

Two alternatives

Apollo.io, Cognism

against: ZoomInfono first choiceagainst: Apollo.io, Bombora, Gong, Seamless.AI, Similarweb, ZoomInfo

MiniMax M2.5ZoomInfo

Four alternatives

Apollo.io, Cognism, Dealfront, Lusha

ZoomInfoHeld

Two alternatives

Demandbase, LinkedIn Sales Navigator

ZoomInfo

Four alternatives

6sense, Amplemarket, Apollo.io, Cognism

Salesmotion

One alternative

SalesIntel

against: 6sense, Cognism, Demandbase, ZoomInfoZoomInfo

Three alternatives

Cognism, Demandbase, Lusha

against: Cognism, Seamless.AI, ZoomInfo

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:54	yes	6	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:48	yes	4	6 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 22:57	yes	21	23 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 03:26	yes	20	5 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:00	yes	0	9 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 05:04	yes	0	11 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:34	yes	0	20 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:03	yes	0	1 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:41	yes	0	32 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:02	yes	0	55 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:19	yes	0	86 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:27	yes	0	17 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:46	yes	9	7 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:59	yes	4	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:58	yes	11	20 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 05:03	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:22	yes	0	5 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:08	yes	0	7 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:21	yes	0	36 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:19	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:04	no	0	36 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 22:54	yes	0	23 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:31	yes	0	19 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:05	yes	0	35 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:07	yes	9	10 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 22:59	yes	6	12 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:59	yes	18	25 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 03:03	yes	20	12 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:04	yes	0	9 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:02	yes	0	10 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:40	yes	0	24 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:57	yes	0	3 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:39	no	0	28 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:20	yes	0	58 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:34	yes	0	44 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:05	yes	0	19 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:42	yes	13	8 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:23	yes	3	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:26	yes	16	26 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 02:48	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:59	yes	0	10 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:08	yes	0	5 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:52	yes	0	26 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:22	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:09	yes	0	60 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:36	yes	0	78 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 05:01	yes	0	45 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:41	yes	0	42 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 05:07	yes	15	15 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:13	yes	5	7 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:23	yes	23	30 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 04:45	yes	19	9 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:53	yes	0	9 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:58	no	0	9 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:10	yes	0	44 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:55	yes	0	1 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:07	no	0	39 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:21	yes	0	55 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:39	yes	0	25 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:36	yes	0	26 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:13	yes	23	11 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:04	yes	0	6 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:19	yes	20	24 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 04:12	yes	20	6 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:47	yes	0	10 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:35	yes	0	8 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 22:54	yes	0	88 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:26	yes	0	3 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:44	yes	0	43 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:45	yes	0	115 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:22	yes	0	82 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:16	yes	0	29 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

6sense Sales Intelligence

Apollo.io Organization/Enterprise

BizAI

Clearbit / Breeze-style enrichment tools

Clearview AI

Findem

HubSpot data tools

MiniLoop

RevenueBase

Discontinued, still offered

No shut-down product was recommended here.

Sales intelligence and contact data for enterprise buyers

By buyer segment

01The standing

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in sales