ZoomInfo vs Cognism
Four of fourteen models named ZoomInfo first on the direct prompt; zero named Cognism. Both were named by all fourteen models and ZoomInfo carries 69 labels and Cognism 52, so the shares are not directly comparable.
Vancouver, Washington, United States, founded 2000. Named in twenty-six categories this edition.
Named in eleven categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales intelligence and contact data page.
By framing
ZoomInfoFirst choices, of fourteen modelsCognism
Across every category in the October 2026 Edition, ZoomInfo and Cognism were named in the same answer 360 times, of the 914 answers naming ZoomInfo and the 402 naming Cognism. In those answers Cognism took the first choice twenty times and ZoomInfo eighty-nine.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | | |
ZoomInfo Cognism first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and Cognism on the right.The direct prompt
ZoomInfo first, Cognism an alternative
4 of 14 modelsCognism was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
10 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ZoomInfo67%#1 of 8Cognism10%#3 of 8What the models said about ZoomInfo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Multiple 2024 securities class actions alleging misleading investors about financial performance and using coercive auto-renewal policies” MiniMax M2.5 · negative prompt · hard negative
“Platform covers data, intent, seller workflow and API access in one platform; most other tools specialize in one or two layers.” Muse Glimmer 30B · comparative prompt · first choice
What the models said about Cognism
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“and Cognism (expensive, EU-focused) if budget is your primary constraint” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid ZoomInfo and Cognism for now” Kimi K2 · budget prompt · hard negative
“Cognism is particularly known for GDPR/CCPA compliance-first design and Diamond Data phone verification, making it a strong candidate if European markets are a priority.” DeepSeek V4 Flash · scale prompt · first choice
“Cognism: Highly rated for EMEA/UK mobile data (GDPR-compliant, human-verified "Diamond Data")” Qwen 3.7 Flash · negative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.