AI Indexes
GTM AI Index
Index › Sales › Sales intel › ZoomInfo vs Lusha
Sales intelligence and contact data · October 2026 Edition

ZoomInfo vs Lusha

Four of fourteen models named ZoomInfo first on the direct prompt; one named Lusha. ZoomInfo was named by fourteen of the fourteen models and Lusha by thirteen and ZoomInfo carries 69 labels and Lusha 52, so the shares are not directly comparable.

ZoomInfo

criticized challenger

Vancouver, Washington, United States, founded 2000. Named in twenty-six categories this edition.

Lusha

accepted challenger

By Lusha Systems, Boston, United States, founded 2016. Named in five categories this edition.

First-choice share12%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate36%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 9; printed, not drawn.
Labels6952A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ZoomInfo reading right to left. Rank and label count are printed, not drawn.Cognism was named alongside these two in twelve of the fourteen direct answers. Apollo.io vs ZoomInfo · Apollo.io vs Lusha · ZoomInfo vs UpLead

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales intelligence and contact data page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ZoomInfoFirst choices, of fourteen modelsLusha
Direct411 against ZoomInfo
Paraphrase215 against ZoomInfo
Comparative80
Budget-constrained007 against ZoomInfo
Scale-constrained001 against ZoomInfo
Negative0011 against ZoomInfo · 7 against Lusha
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, ZoomInfo and Lusha were named in the same answer 253 times, of the 914 answers naming ZoomInfo and the 340 naming Lusha. In those answers Lusha took the first choice twelve times and ZoomInfo forty-five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ZoomInfo and Lusha stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ZoomInfo Lusha first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and Lusha on the right.

The direct prompt

The plain question, one answer per model, grouped by where ZoomInfo and Lusha stood in it.

ZoomInfo first, Lusha an alternative

4 of 14 modelsLusha was named in the answer but not as the choice, or not at all.
Perplexity SonarZoomInfo alternatives: Cognism, Lusha
Llama 4 MaverickZoomInfo
Qwen 3.7 FlashApollo.io, ZoomInfo alternatives: Clay, Cognism
Muse Glimmer 30BApollo.io, ZoomInfo alternatives: Cognism, Lead411

Lusha first, ZoomInfo an alternative

1 of 14 modelsZoomInfo was named in the answer but not as the choice, or not at all.
Kimi K2Apollo.io, Lusha alternatives: Cognism, ZoomInfo

Neither was the first choice, one was named

9 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Apollo.io alternatives: Cognism, Lusha, ZoomInfo
GPT-5.4 miniApollo.io alternatives: Cognism, Lusha, ZoomInfo
Gemini 3.5 FlashApollo.io alternatives: Clay, Cognism, ZoomInfo
Grok 4.1 FastApollo.io alternatives: Cognism, Lusha, UpLead
Mistral SmallApollo.io alternatives: Cognism, ZoomInfo
DeepSeek V4 FlashApollo.io alternatives: Cognism, UpLead, ZoomInfo
GLM 4.7 FlashXApollo.io alternatives: Dealfront, HubSpot Sales Hub, ZoomInfo
MiniMax M2.5Apollo.io alternatives: Clay, Cognism, Lusha, ZoomInfo
GPT-6 LunaApollo.io alternatives: Cognism, ZoomInfo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Lusha leads by six points.
Lusha8%#2 of 10
ZoomInfo2%#4 of 10
The full small business standing →
Mid-marketThe figures above
The order flips: ZoomInfo leads at mid-market.
ZoomInfo12%#2 of 9
Lusha4%#3 of 9
The full mid-market standing →
Enterprise
ZoomInfo leads by sixty-seven points.
ZoomInfo67%#1 of 8
Lusha0%#8 of 8
The full enterprise standing →

What the models said about ZoomInfo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Multiple 2024 securities class actions alleging misleading investors about financial performance and using coercive auto-renewal policies” MiniMax M2.5 · negative prompt · hard negative
“Platform covers data, intent, seller workflow and API access in one platform; most other tools specialize in one or two layers.” Muse Glimmer 30B · comparative prompt · first choice

What the models said about Lusha

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“The credit model can feel like a trap... Users report accuracy has declined, particularly for phone numbers” Claude Haiku 4.5 · negative prompt · hard negative
“For most SMB and mid-market teams, Lusha is the strongest overall pick” Claude Haiku 4.5 · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.