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Sales intelligence and contact data · October 2026 Edition

Lusha vs UpLead

One of fourteen models named Lusha first on the direct prompt; zero named UpLead. Lusha was named by thirteen of the fourteen models and UpLead by twelve and Lusha carries 52 labels and UpLead 25, so the shares are not directly comparable.

Lusha

accepted challenger

By Lusha Systems, Boston, United States, founded 2016. Named in five categories this edition.

UpLead

accepted challenger

Los Angeles, United States, founded 2017. Named in six categories this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate13%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 9; printed, not drawn.
Labels5225A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Lusha reading right to left. Rank and label count are printed, not drawn.ZoomInfo was named alongside these two in thirteen of the fourteen direct answers. Apollo.io vs Lusha · Apollo.io vs UpLead · ZoomInfo vs Lusha

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales intelligence and contact data page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
LushaFirst choices, of fourteen modelsUpLead
Direct10
Paraphrase12
Comparative00
Budget-constrained00
Scale-constrained00
Negative017 against Lusha
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Lusha and UpLead were named in the same answer sixty-two times, of the 340 answers naming Lusha and the 107 naming UpLead. In those answers UpLead took the first choice four times and Lusha five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Lusha and UpLead stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Lusha UpLead first choice named as an alternative argued againstblank: not namedEach cell is one answer, Lusha on the left and UpLead on the right.

The direct prompt

The plain question, one answer per model, grouped by where Lusha and UpLead stood in it.

Lusha first, UpLead not the choice

1 of 14 modelsUpLead was named in the answer but not as the choice, or not at all.
Kimi K2Apollo.io, Lusha alternatives: Cognism, ZoomInfo

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Apollo.io alternatives: Cognism, Lusha, ZoomInfo
GPT-5.4 miniApollo.io alternatives: Cognism, Lusha, ZoomInfo
Perplexity SonarZoomInfo alternatives: Cognism, Lusha
Grok 4.1 FastApollo.io alternatives: Cognism, Lusha, UpLead
DeepSeek V4 FlashApollo.io alternatives: Cognism, UpLead, ZoomInfo
MiniMax M2.5Apollo.io alternatives: Clay, Cognism, Lusha, ZoomInfo

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashApollo.io alternatives: Clay, Cognism, ZoomInfo
Mistral SmallApollo.io alternatives: Cognism, ZoomInfo
Llama 4 MaverickZoomInfo
Qwen 3.7 FlashApollo.io, ZoomInfo alternatives: Clay, Cognism
GLM 4.7 FlashXApollo.io alternatives: Dealfront, HubSpot Sales Hub, ZoomInfo
GPT-6 LunaApollo.io alternatives: Cognism, ZoomInfo
Muse Glimmer 30BApollo.io, ZoomInfo alternatives: Cognism, Lead411

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Lusha leads by eight points.
Lusha8%#2 of 10
UpLead0%#5 of 10
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Lusha4%#3 of 9
UpLead4%#4 of 9
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Lusha0%#8 of 8
UpLead0%#– of 8
The full enterprise standing →

What the models said about Lusha

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“The credit model can feel like a trap... Users report accuracy has declined, particularly for phone numbers” Claude Haiku 4.5 · negative prompt · hard negative
“For most SMB and mid-market teams, Lusha is the strongest overall pick” Claude Haiku 4.5 · paraphrase prompt · first choice

What the models said about UpLead

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“UpLead: Lowest accuracy complaint rate (~1.7% of reviews) with real-time verification and published methodology” Kimi K2 · negative prompt · first choice
“UpLead is frequently cited as the best mid-market option when data accuracy is critical” Mistral Small · paraphrase prompt · first choice
“I'd recommend starting with UpLead or Apollo.io” MiniMax M2.5 · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.