UpLead vs Cognism
Zero of twelve models named UpLead first on the direct prompt; zero named Cognism. Both were named by all twelve models and UpLead carries 33 labels and Cognism 48, so the shares are not directly comparable.
Los Angeles, United States, founded 2017. Named in four categories this edition.
Named in eight categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales intelligence and contact data page.
By framing
UpLeadFirst choices, of twelve modelsCognism
Across every category in the September 2026 Edition, UpLead and Cognism were named in the same answer eighty times, of the 125 answers naming UpLead and the 361 naming Cognism. In those answers Cognism took the first choice five times and UpLead six.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |
UpLead Cognism first choice named as an alternative argued againstblank: not namedEach cell is one answer, UpLead on the left and Cognism on the right.The direct prompt
Neither was the first choice, one was named
10 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
UpLead5%#3 of 13Cognism2%#4 of 13Cognism16%#2 of 11UpLead0%#– of 11What the models said about UpLead
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“UpLead at scale — strong quality, but ~$0.44/contact is expensive compared to Apollo's ~$0.11–$0.16.” DeepSeek V4 Flash · budget prompt · soft negative
“UpLead is the most budget-friendly option for mid-market teams that want data quality assurance without an enterprise contract.” Claude Haiku 4.5 · budget prompt · first choice
“95% accuracy guarantee with credit refunds for bounced emails; transparent pricing” Kimi K2 · negative prompt · first choice
“the best default choice is usually UpLead or Apollo” GPT-5.4 mini · budget prompt · first choice
What the models said about Cognism
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid: Enterprise tools like ZoomInfo/Cognism ($10K+/yr)—overkill for budgets.” Grok 4.1 Fast · budget prompt · hard negative
“What to avoid on a tight budget - ZoomInfo, Cognism, 6sense, Demandbase” DeepSeek V4 Flash · budget prompt · hard negative
“I'd generally recommend Cognism if your sales team cares about a mix of data quality, compliance, and outbound usability” GPT-5.4 mini · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.