UpLead vs Cognism
Zero of fourteen models named UpLead first on the direct prompt; zero named Cognism. UpLead was named by twelve of the fourteen models and Cognism by fourteen and UpLead carries 25 labels and Cognism 52, so the shares are not directly comparable.
Los Angeles, United States, founded 2017. Named in six categories this edition.
Named in eleven categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales intelligence and contact data page.
By framing
UpLeadFirst choices, of fourteen modelsCognism
Across every category in the October 2026 Edition, UpLead and Cognism were named in the same answer forty-six times, of the 107 answers naming UpLead and the 402 naming Cognism. In those answers Cognism took the first choice seven times and UpLead four.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
UpLead Cognism first choice named as an alternative argued againstblank: not namedEach cell is one answer, UpLead on the left and Cognism on the right.The direct prompt
Neither was the first choice, one was named
12 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
UpLead0%#5 of 10Cognism0%#9 of 10Cognism10%#3 of 8UpLead0%#– of 8What the models said about UpLead
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“UpLead: Lowest accuracy complaint rate (~1.7% of reviews) with real-time verification and published methodology” Kimi K2 · negative prompt · first choice
“UpLead is frequently cited as the best mid-market option when data accuracy is critical” Mistral Small · paraphrase prompt · first choice
“I'd recommend starting with UpLead or Apollo.io” MiniMax M2.5 · paraphrase prompt · first choice
What the models said about Cognism
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“and Cognism (expensive, EU-focused) if budget is your primary constraint” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid ZoomInfo and Cognism for now” Kimi K2 · budget prompt · hard negative
“Cognism is particularly known for GDPR/CCPA compliance-first design and Diamond Data phone verification, making it a strong candidate if European markets are a priority.” DeepSeek V4 Flash · scale prompt · first choice
“Cognism: Highly rated for EMEA/UK mobile data (GDPR-compliant, human-verified "Diamond Data")” Qwen 3.7 Flash · negative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.