| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| B2B intent data providers | Sales | 4% | 6 of 40 | 7% | 14 | accepted challenger |
| Sales engagement platforms | Sales | 0% | 25 of 32 | 0% | 1 | under 10 labels |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 2 | 1 | 0 | 3 |
| Claude Opus 4.8 | 0 | 1 | 4 | 1 | 6 |
| GPT-6 Astra | 0 | 0 | 0 | 0 | 0 |
| GPT-5.6 Sol | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.1 Pro | 1 | 1 | 2 | 0 | 4 |
| Perplexity Sonar Pro | 0 | 2 | 0 | 0 | 2 |
Verbatim evidence the judge attached to positive labels.
“If you are heavily Outbound/Sales-Led: Go with Cognism.” Gemini 3.1 Pro · Intent data · direct prompt · first choice
“you can access Surge data bundled inside tools like Cognism, ZoomInfo, or via LinkedIn/programmatic ad platforms at a fraction of the standalone cost” Claude Opus 5 · Intent data · budget prompt · alternative
“Strong in EMEA/international coverage... Worth considering if you sell into Europe.” Claude Opus 4.8 · Intent data · direct prompt · alternative
“Cognism and Dealfront are the standard answers for GDPR-constrained EU targeting.” Claude Opus 5 · Intent data · comparative prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“mid-range platforms like ZoomInfo and Cognism typically start at $15K–$20K/yr” Claude Opus 4.8 · Intent data · budget prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cognism, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.