Data enrichment for small business buyers
Asked as “B2B data enrichment tool”, and as “lead and account enrichment service”, on behalf of a small B2B company. 42 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the five products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
One product takes 76% of first choices here, so the chart would put nine markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Three products carry a negative rate above 25% in this category. Jump to the standing
02What they warned about
Eight of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Llama 4 Maverick and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ZoomInfo87%
34 of 39 labels negative · 10 of 12 models · 17 hard negative
“**High contract costs:** Median $33,500/year... **Cancellation difficulties**... Even "major" tools like Apollo and ZoomInfo ship raw data that would bounce at 9-13%” GLM 4.7 FlashX, negative prompt
Apollo.io13%
8 of 62 labels negative · 8 of 12 models · 2 hard negative
“here are the B2B data enrichment tools small businesses should avoid or approach with caution: ## **Major Tools with Significant Data Quality Issues** ### **1. Apollo.io**” GLM 4.7 FlashX, negative prompt
Clay26%
9 of 34 labels negative · 8 of 12 models · 2 hard negative
“requires RevOps engineering skills \u2014 steep learning curve for most small teams” DeepSeek V4 Flash, direct prompt
Cognism43%
12 of 28 labels negative · 5 of 12 models · 9 hard negative
“Very costly ($15,000+/year), phone-first for EMEA markets, not ideal for small US-focused teams” MiniMax M2.5, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 183 links across 72 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
9 answers · 9 citations · 2 models
vendor site · Salesmotion8 answers · 8 citations · 2 models
vendor site · Snov.io8 answers · 8 citations · 2 models
vendor site · Demandbase7 answers · 7 citations · 2 models
vendor site · Salesgenie7 answers · 7 citations · 2 models
vendor site · Cleanlist6 answers · 9 citations · 2 models
vendor site · Amplemarket5 answers · 5 citations · 2 models
vendor site · Sbl.so5 answers · 5 citations · 2 models
4 answers · 5 citations · 2 models
vendor site · Saleshandy4 answers · 5 citations · 1 model
4 answers · 4 citations · 2 models
vendor site · Overloop4 answers · 4 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
9 answers · 2 models
8 answers · 2 models
7 answers · 2 models
7 answers · 2 models
5 answers · 2 models
5 answers · 2 models
5 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best B2B data enrichment tool for a small B2B company?”Paraphrase“Which lead and account enrichment service would you recommend to a small business that sells to other businesses?”Comparative“What are the top B2B data enrichment tools for a small team and how do they differ?”Budget-constrained“What is the best B2B data enrichment tool for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a B2B data enrichment tool. What should we look at?”Negative“Which B2B data enrichment tools should a small business avoid or be cautious about?”
Claude Haiku 4.5Apollo.ioSnov.ioChangedApollo.io, LushaApollo.io, Lead411against: Seamless.AIno first choiceagainst: 6sense, Apollo.io, Clay, Demandbase, HubSpot Breeze Intelligence, Pipl
Five alternatives
Clay, Cognism, HubSpot Breeze Intelligence, Lusha, Snov.ioFour alternatives
Apollo.io, Cleanlist, HubSpot Breeze Intelligence, LushaOne alternative
AdaptTwo alternatives
ContactOut, Snov.ioGPT-5.4 miniApollo.ioApollo.ioHeldagainst: ZoomInfoApollo.ioagainst: ZoomInfoApollo.ioagainst: HubSpot Breeze Intelligenceno first choicenothing named
Two alternatives
FullEnrich, UpLeadTwo alternatives
Cognism, HubSpot Breeze IntelligenceThree alternatives
Cognism, HubSpot Breeze Intelligence, HunterOne alternative
HunterGemini 3.5 FlashApollo.ioagainst: ZoomInfoApollo.ioHeldagainst: 6sense, ZoomInfoApollo.io, Clayagainst: ZoomInfoApollo.ioClayagainst: ZoomInfoagainst: 6sense, Demandbase, Seamless.AI, ZoomInfo
Three alternatives
Clay, HubSpot Breeze Intelligence, LushaThree alternatives
Clay, HubSpot Breeze Intelligence, UpLeadThree alternatives
HubSpot Breeze Intelligence, Hunter, LushaFour alternatives
Clay, Findymail, Lusha, ProspeoThree alternatives
Apollo.io, Cognism, HubSpot BreezePerplexity SonarApollo.ioUpLeadChangedApollo.ioagainst: ZoomInfoApollo.iono first choiceagainst: Apollo.io, Clay, Cognism, Dealfront, Lusha, ZoomInfo
Four alternatives
Lead411, Lusha, Snov.io, UpLeadOne alternative
Apollo.ioFour alternatives
Clay, Cognism, HubSpot Breeze Intelligence, LushaThree alternatives
Datanyze, Lusha, Snov.ioGrok 4.1 FastApollo.ioagainst: Cognism, ZoomInfoApollo.ioHeldApollo.ioagainst: Cognism, ZoomInfoApollo.io, Snov.ioagainst: Cognism, ZoomInfono first choiceagainst: ZoomInfoagainst: Apollo.io, Clay, Cognism, ZoomInfo
Five alternatives
Clay, HubSpot Breeze Intelligence, Lusha, Snov.io, UpLeadThree alternatives
Lusha, Snov.io, UpLeadFive alternatives
Clay, Cleanlist, Lusha, Snov.io, UpLeadTwo alternatives
Cleanlist, LushaSix alternatives
Apollo.io, Cleanlist, Cognism, HubSpot Breeze, HubSpot Breeze Intelligence, LushaMistral SmallApollo.ioApollo.ioHeldagainst: HubSpot Breeze IntelligenceAmplemarketApollo.iono first choiceagainst: Apollo.io, Clay, HubSpot Breeze, People Data Labs, Seamless.AI, ZoomInfo
Three alternatives
HubSpot Breeze Intelligence, Lusha, Snov.ioFour alternatives
Clay, HubSpot Breeze Intelligence, Lusha, Snov.ioFive alternatives
Apollo.io, CUFinder, Clay, HubSpot Breeze Intelligence, LushaFour alternatives
LeadIQ, Lusha, Snov.io, UpLeadDeepSeek V4 FlashApollo.ioagainst: 6sense, Clay, Cognism, Demandbase, ZoomInfoApollo.ioHeldagainst: 6sense, Clay, Cognism, Demandbase, ZoomInfoApollo.io, Snov.ioApollo.ioagainst: 6sense, Cognism, Demandbase, ZoomInfono first choiceagainst: ZoomInfoagainst: 6sense, Apollo.io, Clay.com, Demandbase, Kaspr, Lusha, ZoomInfo
Three alternatives
Lusha, Snov.io, UpLeadTwo alternatives
Cleanlist, LushaSix alternatives
Clay, Cleanlist, HubSpot Breeze Intelligence, Lusha, Prospeo, UpLeadFour alternatives
Cleanlist, GetProspect, Lusha, Snov.ioFour alternatives
Apollo.io, Clay, Lusha, Snov.io/Breeze by ClearbitLlama 4 MaverickAmplemarketSnov.ioChangedApollo.ioApollo.iono first choicenothing named
One alternative
BookYourDataFour alternatives
Apollo.io, HubSpot Breeze Intelligence, Lusha, Sbl.soTwo alternatives
Clay, ZoomInfoFour alternatives
Cleanlist, Lead411, Snov.io, TombaQwen 3.7 FlashApollo.ioApollo.ioHeldagainst: ZoomInfoApollo.ioApollo.ioagainst: ClayApollo.io, Lushaagainst: ZoomInfoagainst: HubSpot Breeze Intelligence, ZoomInfo
Four alternatives
Clay, Cognism, Lusha, Snov.ioThree alternatives
Clay, HubSpot Clearbit Reveal, LushaFour alternatives
Amplemarket, Clay, HubSpot Breeze Intelligence, Snov.ioOne alternative
Snov.ioFour alternatives
Cognism, HubSpot Breeze Intelligence, Hunter, SnovioKimi K2Apollo.ioagainst: Cognism, ZoomInfoApollo.ioHeldagainst: Clay, ZoomInfoApollo.ioagainst: 6sense, Amplemarket, Cognism, Demandbase, LeadGenius, ZoomInfoSnov.ioagainst: ZoomInfoApollo.io, Snov.ioagainst: ZoomInfoagainst: Apollo.io, Cognism, Crunchbase, Kaspr, RocketReach, Snov.io, ZoomInfo
Four alternatives
Cleanlist, HubSpot Breeze Intelligence, Lusha, RocketReachFour alternatives
Cleanlist, HubSpot Breeze Intelligence, Lusha, Snov.ioSix alternatives
Clay, Datanyze, HubSpot Breeze Intelligence, Hunter, Lusha, Snov.ioThree alternatives
Apollo.io, Datanyze, RocketReachTwo alternatives
Clay, CognismGLM 4.7 FlashXApollo.ioApollo.ioHeldagainst: ZoomInfoApollo.io, Snov.ioagainst: ZoomInfoApollo.iono first choiceagainst: Apollo.io, Lusha, Seamless.AI, ZoomInfo
Four alternatives
BookYourData, Clay, HubSpot Breeze Intelligence, LushaThree alternatives
Cognism, HubSpot Breeze, LushaFour alternatives
Clay, Cleanlist, HubSpot Breeze, LushaTwo alternatives
HubSpot Breeze Intelligence, Snov.ioMiniMax M2.5no first choiceApollo.ioChangedagainst: ZoomInfoApollo.ioApollo.iono first choiceagainst: Apollo.io, Clay, Cognism, HubSpot Breeze Intelligence, People Data Labs, ZoomInfo
Three alternatives
Clay, HubSpot Breeze Intelligence, UpLeadFour alternatives
BookYourData, Cleanlist, HubSpot Breeze Intelligence, LushaThree alternatives
HubSpot Breeze Intelligence, Hunter, LushaBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:04 | yes | 8 | 6 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:27 | yes | 2 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:19 | yes | 17 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 01:00 | yes | 20 | 4 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 02:57 | yes | 0 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:27 | yes | 0 | 8 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:26 | yes | 0 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:38 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:06 | yes | 0 | 46 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:16 | yes | 0 | 28 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:59 | yes | 0 | 35 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:05 | no | 0 | 3 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 22:55 | yes | 7 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:46 | yes | 4 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:11 | yes | 9 | 17 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 03:31 | yes | 20 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 01:08 | yes | 0 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:29 | yes | 0 | 8 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:02 | yes | 0 | 32 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:40 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:35 | no | 0 | 40 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:39 | yes | 0 | 35 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:52 | yes | 0 | 14 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:14 | yes | 0 | 17 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:07 | yes | 6 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:06 | yes | 7 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:10 | yes | 14 | 21 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 01:28 | yes | 20 | 9 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 02:32 | yes | 0 | 10 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:00 | yes | 0 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 04:26 | yes | 0 | 42 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:31 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:45 | yes | 0 | 31 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:09 | yes | 0 | 57 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:33 | yes | 0 | 27 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:34 | yes | 0 | 16 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:10 | yes | 8 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:06 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:04 | yes | 19 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-14 23:52 | yes | 20 | 4 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:46 | yes | 0 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:01 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:57 | yes | 0 | 13 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:31 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:30 | yes | 0 | 29 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:35 | yes | 0 | 32 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:34 | yes | 0 | 64 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 05:07 | yes | 0 | 9 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:08 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:56 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:27 | yes | 10 | 23 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 01:18 | yes | 20 | 7 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:09 | yes | 0 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:11 | no | 0 | 12 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-14 23:38 | yes | 0 | 21 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:44 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:40 | no | 0 | 34 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:10 | yes | 0 | 33 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:16 | yes | 0 | 182 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:17 | yes | 0 | 16 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:07 | yes | 14 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:48 | yes | 4 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:46 | yes | 18 | 23 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 02:30 | yes | 20 | 9 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 03:41 | yes | 0 | 8 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:57 | yes | 0 | 12 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:24 | yes | 0 | 47 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 22:56 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:32 | yes | 0 | 53 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:48 | yes | 0 | 53 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 05:05 | yes | 0 | 36 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:12 | yes | 0 | 25 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
HubSpot read as HubSpot Breeze Intelligence
Unresolved, counted raw
Clay.com
HubSpot Clearbit Reveal
Pipl
Snov.io/Breeze by Clearbit
Snovio
Discontinued, still offered
No shut-down product was recommended here.