Clay vs ZoomInfo
One of twelve models named Clay first on the direct prompt; zero named ZoomInfo. Clay was named by eleven of the twelve models and ZoomInfo by twelve and Clay carries 41 labels and ZoomInfo 52, so the shares are not directly comparable.
Named in nine categories this edition.
Vancouver, Washington, United States, founded 2000. Named in eighteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data enrichment page.
By framing
ClayFirst choices, of twelve modelsZoomInfo
Across every category in the September 2026 Edition, Clay and ZoomInfo were named in the same answer 161 times, of the 257 answers naming Clay and the 675 naming ZoomInfo. In those answers ZoomInfo took the first choice thirty-four times and Clay thirteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | |
Clay ZoomInfo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Clay on the left and ZoomInfo on the right.The direct prompt
Clay first, ZoomInfo not the choice
1 of 12 modelsZoomInfo was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ZoomInfo46%#1 of 9Clay7%#4 of 9What the models said about Clay
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Clay provides maximum enrichment flexibility across 100+ data providers but requires a dedicated RevOps engineer to manage it.” Llama 4 Maverick · comparative prompt · soft negative
“Accuracy varies because it inherits each underlying provider's quality, and costs can escalate quickly” DeepSeek V4 Flash · negative prompt · soft negative
“It has a steep learning curve... you can burn through your monthly credits very quickly.” Gemini 3.5 Flash · budget prompt · soft negative
“an orchestrator (like Clay) that lets you stack databases... Tools like Clay and Amplemarket excel at this "AI-agent" level of custom enrichment.” Gemini 3.5 Flash · scale prompt · first choice
“Clay chains together over 150 different data providers... Tools like Clay have shifted the market toward "waterfall" routing” Gemini 3.5 Flash · comparative prompt · first choice
“1. Clay — Best for: Tech-forward teams who want the highest data accuracy via "Waterfall" Enrichment” Gemini 3.5 Flash · direct prompt · first choice
What the models said about ZoomInfo
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.