Every category where a model named Clay for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data enrichment	GTM data and infrastructure	6%	2 of 50	11%	37	accepted challenger	▼−1Since September 2026: 9% → 7%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
AI marketing agents	Marketing	2%	12 of 157	0%	10	accepted challenger
Sales intelligence and contact data	Sales	0%	9 of 52	0%	14	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
AI SDR agents	Sales	0%	20 of 77	0%	13	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Account-based marketing platforms	Marketing	0%	19 of 71	0%	4	under 10 labels · led by AdRoll ABM at 53%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales engagement platforms	Sales	0%	21 of 66	0%	3	under 10 labels · led by Apollo.io at 35%	newNew since September 2026: not ranked then, 0% now.
B2B intent data providers	Sales	0%	30 of 60	0%	1	under 10 labels · led by Apollo.io at 27%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Creative automation platforms	Marketing	0%	74 of 109	0%	1	under 10 labels · led by Bannerflow at 19%
CRM data quality and deduplication	Revenue operations	0%	59 of 99	0%	1	under 10 labels · led by Insycle at 43%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data management platforms	GTM data and infrastructure	0%	68 of 159	0%	1	under 10 labels · led by Segment at 37%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Meeting scheduling	Sales	0%	43 of 58	0%	1	under 10 labels · led by Calendly at 36%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Clay held within the floor in all eleven categories: no change cleared 11 points.

Best category · Enrichment · by segment

Small business▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

4%from 2% in September 2026

Inside the floor by 9 pointsRank 5 → 3 of 45

Mid-market▼−1Since September 2026: 9% → 7%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

7%from 9% in September 2026

Inside the floor by 10 pointsRank 2 of 48, unchanged

Enterprise▼−2Since September 2026: 7% → 5%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

5%from 7% in September 2026

Inside the floor by 9 pointsRank 4 of 46, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
AI marketing agents	0%	2%	newNew since September 2026: not ranked then, 2% now.	New this edition	Rank 12 of 157, unchanged
Enrichment	9%	7%	▼−1Since September 2026: 9% → 7%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 2 of 50, unchanged
Sales intel	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 6 → 9 of 52
AI SDR	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 22 → 20 of 77
ABM	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 17 → 19 of 71
Sales engagement	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 21 of 66, unchanged
Intent data	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 23 → 30 of 60
Creative automation	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 74 of 109, unchanged
CRM data quality	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 16 → 59 of 99
DMP	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 48 → 68 of 159
Scheduling	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 43 of 58, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Clay across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	1	3
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	5	13	2	0	20
Perplexity Sonar	0	1	5	0	6
Grok 4.1 Fast	0	4	4	0	8
Mistral Small	0	3	2	0	5
DeepSeek V4 Flash	0	2	1	1	4
Llama 4 Maverick	0	1	5	0	6
Qwen 3.7 Flash	0	4	2	0	6
Kimi K2	0	4	4	0	8
GLM 4.7 FlashX	0	5	0	0	5
MiniMax M2.5	0	3	1	1	5
GPT-6 Luna	0	4	0	1	5
Muse Glimmer 30B	0	3	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct52 labels7

Paraphrase20 labels2

Comparative75 labels4not counted in share

Budget-constrained37 labels3

Scale-constrained17 labels1

Negative33 labels1not counted in share

First choiceAlternativeMentionNegative234 labels in all, every segment counted; 13 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Clay if you have a modern, tech-savvy sales/marketing team ... wants the best possible email-finding coverage” Gemini 3.5 Flash · Enrichment · paraphrase prompt · first choice

“Clay (Best for Workflow Orchestration & Waterfall Enrichment): Clay is a market leader for modern GTM teams.” Gemini 3.5 Flash · Enrichment · scale prompt · first choice

“Clay (featuring its autonomous AI agent, Claygent) is the industry leader for mid-market B2B.” Gemini 3.5 Flash · AI marketing agents · direct prompt · first choice

“If your strategy is personalized outbound and you want maximum data coverage: Go with Clay.” Gemini 3.5 Flash · Enrichment · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“multi-provider setups built with tools such as Apollo’s waterfall feature or Clay... may make it harder to trace where a particular field came from” GPT-6 Luna · Enrichment · negative prompt · soft negative

“Don't adopt Clay unless you have technical staff to manage workflows.” DeepSeek V4 Flash · Enrichment · negative prompt · soft negative

“requires 3 to 4 additional tools and has unpredictable credit costs” Claude Haiku 4.5 · Enrichment · comparative prompt · soft negative

“More expensive but offers waterfall enrichment from 150+ providers” MiniMax M2.5 · Enrichment · budget prompt · soft negative

Named alongside

The products named in the same answers as Clay, over the 234 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Clay was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Apollo.io170 of 23476Compare →

ZoomInfo128 of 23428Compare →

Cognism104 of 2348Compare →

Lusha90 of 2342Compare →

HubSpot Breeze Intelligence79 of 2343Compare →

6sense55 of 2341Not among the top eight

Demandbase47 of 2343Not among the top eight

Hunter29 of 2340Compare →

Artisan Ava26 of 2344Not among the top eight

People Data Labs25 of 2341Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Clay. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 226 of the 234 answers that named Clay and are not a share of its labels.

Domains cited

pipeline.zoominfo.com105

clay.comYour site85

demandbase.com80

salesmotion.io80

amplemarket.com79

cleanlist.ai59

apollo.io52

salesgenie.com47

salesforge.ai42

cognism.com40

584 of the 669 domain citations in answers naming Clay came from somebody else's page.

Pages cited

demandbase.com/blog/b2b-data-enrichment-tools55

amplemarket.com/blog/best-b2b-data-enrichment-tools42

salesmotion.io/blog/best-b2b-data-enrichment-tools38

pipeline.zoominfo.com/sales/data-enrichment-tools35

salesgenie.com/blog/best-b2b-data-enrichment-tools34

zapier.com/blog/data-enrichment-tools29

cleanlist.ai/blog/15-best-b2b-data-enrichment-providers-in-2025-ranked28

cleanlist.ai/blog/2026-03-31-best-data-enrichment-tools-202625

Pages are listed as the models cited them.

Search and answers

clay.com is not in Google's top ten for any of the category's searches. In the answers, Clay takes 6% of first choices and Apollo.io takes 73%.

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In search

Google, US estimates

Position for “b2b data enrichment tool”

–

not in the top ten

Position for “best b2b data enrichment tool”

–

not in the top ten

Searches for its name, Google: 135,000 a month (“clay”)
AI search demand for its name, est.: 168,089 a month
Organic visits to its site: about 294,056 a month
Searches its site ranks for: 48,166 · 1,771 in the top three
Sites linking to it: 7,541
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

117 ads · 57 text, 43 video, 17 image · 11 shown in the last 30 days

First shown January 2024, as Clay Labs, verified. Ads started 2025-10 to 2026-09: 83 in the year, 34 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 2 of 50 in enrichment

Segment leader

73%

Apollo.io

First choices: 13 across its categories
Named in: 234 answers
Its own site cited: in 226 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on clay.com

10,141

subdomains included

Content

1,062

counted in the table below

Documentation

124

Product · Integration

12 · 4

Kind	Pages	Last 90 days	Latest	Categories named
Template or tool	337	undated		CRM, SEO
Glossary or explainer	275	undated		Enrichment, CRM
Blog	265	undated		Enrichment, CRM
Report or ebook	120	12	2026-07-20	CRM, Enrichment
Case study	34	undated
Comparison	27	undated		CRM, Enrichment
Webinar or virtual event	3	1	2026-07-14	Direct mail
News or press	1	undated

Most recent

2026-07-20Crm b2b sales report or ebook
2026-07-14Find print on demand companies webinar or virtual event
2026-07-13Gtm tools report or ebook
2026-07-12What is sales prospecting report or ebook
2026-07-09How to find recently funded companies report or ebook
2026-07-08Sales engagement tools report or ebook

How it is countedHide how it is counted

Every page clay.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (22); 23 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Clay

What the judge wrote, as written, with how often. The vendor table decides that these count as Clay; a claim can dispute any of them.

Clay Starter 1

Follow Clay

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Clay is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Build systems to grow revenue
clay.com
For: GTM engineers
clay.com
Price stated: Start for free today. No credit card required. clay.com
Starting price: 0 clay.com
Free plan or trial: 14-day Pro trial, no credit card required clay.com
Integrations claimed: 150 clay.com/pricing · 200 clay.com/use-cases/abm pages disagree
Certifications: SOC 2 Type IIGDPRCCPAISO 27001 +ISO 42001
Customers named: AnthropicCanvaCoverflexElevenLabsFigmaHexIntercomLegora
Not stated on the pages read: Hosting

What Clay's own pages state, read September 28, 2026: clay.com, clay.com/pricing, trust.clay.com, clay.com/use-cases/abm, clay.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Clay's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Clay, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Clay by email, built from the raw record of the edition. It shows:

where Clay is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Clay, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Clay is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Clay is among the products AI models recommend first in Data enrichment this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/gtm-data/data-enrichment/"><img src="https://gtm-ai-index.com/badges/2026-10/clay--data-enrichment-wide.svg" alt="Among AI models' top three in Data enrichment, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Data enrichment standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/gtm-data/data-enrichment/"><img src="https://gtm-ai-index.com/badges/2026-10/clay--data-enrichment-square.svg" alt="Among AI models' top three in Data enrichment, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Data enrichment standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/gtm-data/data-enrichment/"><img src="https://gtm-ai-index.com/badges/2026-10/clay--data-enrichment-compact.svg" alt="Among AI models' top three in Data enrichment, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Data enrichment standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.