GTM AI Index
Index Vendors Clay › Alternatives · September 2026 Edition
Four categories · what the models named instead

Alternatives to Clay, as AI models named them

In the September 2026 Edition, 721 of the 864 answers collected in the four categories where Clay holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 721 answers that did not name Clay, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Data enrichment

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Clay is not its first choice or an alternative in it.
Small businessClay is #5 of 10 here at 2% of first choices, 34 labels.

Forty-nine of the seventy-two answers did not name Clay; it was the first choice in two. The first choices in those forty-nine answers, seven products in all:

The full small business standing →
Mid-marketClay is #2 of 10 here at 9% of first choices, 41 labels.

Forty-six of the seventy-two answers did not name Clay; it was the first choice in eight. The first choices in those forty-six answers, eight products in all:

The full mid-market standing →
EnterpriseClay is #4 of 9 here at 7% of first choices, 45 labels.

Thirty-eight of the seventy-two answers did not name Clay; it was the first choice in four. The first choices in those thirty-eight answers, eight products in all:

The full enterprise standing →

AI SDR agents

Sales. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Clay is not its first choice or an alternative in it.
Small businessClay is #4 of 8 here at 4% of first choices, 16 labels.

Sixty-two of the seventy-two answers did not name Clay; it was the first choice in three. The first choices in those sixty-two answers, twenty-two products in all, the eight most named:

Apollo.io14 of 62
AiSDR13 of 62
Saleshandy3 of 62
Artisan2 of 62
Instantly2 of 62
14 more in the record.The full small business standing →
Mid-marketClay is #9 of 11 here at 0% of first choices, 17 labels.

Fifty-nine of the seventy-two answers did not name Clay; it was the first choice in one. The first choices in those fifty-nine answers, twenty-four products in all, the eight most named:

16 more in the record.The full mid-market standing →
EnterpriseClay is #9 of 11 here at 2% of first choices, 11 labels.

Sixty-six of the seventy-two answers did not name Clay; it was the first choice in one. The first choices in those sixty-six answers, eighteen products in all, the eight most named:

10 more in the record.The full enterprise standing →

Sales intelligence and contact data

Sales. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Clay is not its first choice or an alternative in it.
Small businessClay holds 6 labels here, under the 10-label cutoff, so it is unranked.

Sixty-eight of the seventy-two answers did not name Clay; it was the first choice in zero. The first choices in those sixty-eight answers, seven products in all:

Apollo.io55 of 68
UpLead4 of 68
Cognism1 of 68
Hunter1 of 68
Kaspr1 of 68
Lusha1 of 68
SalesIntel1 of 68
The full small business standing →
Mid-marketClay is #6 of 13 here at 0% of first choices, 14 labels.

Sixty-one of the seventy-two answers did not name Clay; it was the first choice in one. The first choices in those sixty-one answers, five products in all:

Apollo.io31 of 61
ZoomInfo10 of 61
UpLead3 of 61
Cognism2 of 61
The full mid-market standing →
EnterpriseClay holds 7 labels here, under the 10-label cutoff, so it is unranked.

Sixty-seven of the seventy-two answers did not name Clay; it was the first choice in zero. The first choices in those sixty-seven answers, six products in all:

ZoomInfo37 of 67
Cognism7 of 67
Apollo.io2 of 67
Lusha1 of 67
The full enterprise standing →

CRM data quality and deduplication

Revenue operations. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Clay is not its first choice or an alternative in it.
Small businessClay holds 9 labels here, under the 10-label cutoff, so it is unranked.

Sixty-eight of the seventy-two answers did not name Clay; it was the first choice in zero. The first choices in those sixty-eight answers, eighteen products in all, the eight most named:

Insycle21 of 68
Cleanlist17 of 68
Dedupely8 of 68
Koalify6 of 68
Apollo.io4 of 68
Clearout1 of 68
Cognism1 of 68
DataGroomr1 of 68
10 more in the record.The full small business standing →
Mid-marketClay is #9 of 17 here at 0% of first choices, 10 labels.

Sixty-five of the seventy-two answers did not name Clay; it was the first choice in zero. The first choices in those sixty-five answers, fourteen products in all, the eight most named:

Insycle20 of 65
Cleanlist10 of 65
Cloudingo3 of 65
Dedupely3 of 65
Koalify2 of 65
6 more in the record.The full mid-market standing →
EnterpriseClay holds 5 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Clay; it was the first choice in zero. The first choices in those seventy-two answers, twenty-five products in all, the eight most named:

17 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Clay neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Clay only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Clay's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Clay was named by a model, not endorsed by anyone.