Clay vs Amplemarket
One of twelve models named Clay first on the direct prompt; one named Amplemarket. Clay was named by eleven of the twelve models and Amplemarket by ten and Clay carries 41 labels and Amplemarket 21, so the shares are not directly comparable.
Named in nine categories this edition.
United States. Named in five categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data enrichment page.
By framing
ClayFirst choices, of twelve modelsAmplemarket
The direct prompt
Clay first, Amplemarket not the choice
1 of 12 modelsAmplemarket was named in the answer but not as the choice, or not at all.Amplemarket first, Clay not the choice
1 of 12 modelsClay was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
5 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Clay2%#5 of 10Amplemarket2%#– of 10Amplemarket12%#3 of 9Clay7%#4 of 9What the models said about Clay
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Clay provides maximum enrichment flexibility across 100+ data providers but requires a dedicated RevOps engineer to manage it.” Llama 4 Maverick · comparative prompt · soft negative
“Accuracy varies because it inherits each underlying provider's quality, and costs can escalate quickly” DeepSeek V4 Flash · negative prompt · soft negative
“It has a steep learning curve... you can burn through your monthly credits very quickly.” Gemini 3.5 Flash · budget prompt · soft negative
“an orchestrator (like Clay) that lets you stack databases... Tools like Clay and Amplemarket excel at this "AI-agent" level of custom enrichment.” Gemini 3.5 Flash · scale prompt · first choice
“Clay chains together over 150 different data providers... Tools like Clay have shifted the market toward "waterfall" routing” Gemini 3.5 Flash · comparative prompt · first choice
“1. Clay — Best for: Tech-forward teams who want the highest data accuracy via "Waterfall" Enrichment” Gemini 3.5 Flash · direct prompt · first choice
What the models said about Amplemarket
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Pros: Top scores (29/30 data). Cons: Higher cost.” Grok 4.1 Fast · direct prompt · soft negative
“High entry (~$7K/year min, annual only)” Grok 4.1 Fast · paraphrase prompt · soft negative
“Amplemarket is the best overall tool, offering high-accuracy enrichment with AI, engagement, deliverability, and intent signals in one platform.” Llama 4 Maverick · comparative prompt · first choice
“For mid-market companies, Apollo.io, Amplemarket, or Cognism offer a good balance of features and price depending on geography.” Claude Haiku 4.5 · direct prompt · first choice
“some recommended tools include: Amplemarket: Offers curated multi-source enrichment, high accuracy, and engagement data.” Llama 4 Maverick · negative prompt · first choice
Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.