Apollo.io vs Amplemarket
Ten of twelve models named Apollo.io first on the direct prompt; one named Amplemarket. Apollo.io was named by twelve of the twelve models and Amplemarket by ten and Apollo.io carries 64 labels and Amplemarket 21, so the shares are not directly comparable.
San Francisco, United States, founded 2015. Named in twenty categories this edition.
United States. Named in five categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data enrichment page.
By framing
Apollo.ioFirst choices, of twelve modelsAmplemarket
The direct prompt
Both were the first choice
1 of 12 modelsThe answer named them together, and the judge labeled each a first choice.Apollo.io first, Amplemarket an alternative
9 of 12 modelsAmplemarket was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
1 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Apollo.io76%#1 of 10Amplemarket2%#– of 10Apollo.io70%#1 of 10Amplemarket7%#3 of 10Amplemarket12%#3 of 9Apollo.io7%#5 of 9What the models said about Apollo.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Tools with Significant Data Quality Issues ... Bounce rates of 20-35% reported by multiple users, even for emails labeled "verified"” MiniMax M2.5 · negative prompt · hard negative
“Be cautious with these B2B data enrichment tools... Apollo.io: Frequently criticized for 15-30% email bounce rates” Grok 4.1 Fast · negative prompt · hard negative
“Apollo.io is widely recommended for budget-conscious teams.... Apollo provides more functionality at a lower price point than almost any competitor” Claude Haiku 4.5 · budget prompt · first choice
What the models said about Amplemarket
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Pros: Top scores (29/30 data). Cons: Higher cost.” Grok 4.1 Fast · direct prompt · soft negative
“High entry (~$7K/year min, annual only)” Grok 4.1 Fast · paraphrase prompt · soft negative
“Amplemarket is the best overall tool, offering high-accuracy enrichment with AI, engagement, deliverability, and intent signals in one platform.” Llama 4 Maverick · comparative prompt · first choice
“For mid-market companies, Apollo.io, Amplemarket, or Cognism offer a good balance of features and price depending on geography.” Claude Haiku 4.5 · direct prompt · first choice
“some recommended tools include: Amplemarket: Offers curated multi-source enrichment, high accuracy, and engagement data.” Llama 4 Maverick · negative prompt · first choice
Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.