Every category where a model named Informatica for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
CRM data quality and deduplication	Revenue operations	0%	88 of 104	41%	17	criticized challenger
Data management platforms	GTM data and infrastructure	0%	81 of 183	33%	6	under 10 labels · led by Segment at 18%
Identity resolution	GTM data and infrastructure	0%	63 of 151	0%	2	under 10 labels · led by Hightouch at 15%
Workflow automation and iPaaS	GTM data and infrastructure	0%	25 of 76	0%	2	under 10 labels · led by Workato at 38%
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	86 of 100	100%	1	under 10 labels · led by Hightouch at 42%

Movement

This is the first edition on this tier, so no move can be computed for Informatica yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Informatica across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	1	3
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	1	2	1	4
Mistral Small	2	0	1	3
DeepSeek V4 Flash	0	3	3	6
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	1	1	2
Kimi K2	0	1	1	2
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	0	1	2	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labelsNone

Paraphrase6 labels1

Comparative25 labels2not counted in share

Budget-constrained7 labelsNone

Scale-constrained10 labelsNone

Negative25 labels2not counted in share

First choiceAlternativeMentionNegative81 labels in all, every segment counted; 1 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Informatica if you have a massive, fragmented enterprise footprint and your biggest bottleneck is data quality, regulatory compliance, and governance.” Gemini 3.5 Flash · DMP · comparative prompt · alternative

“Look at highly rated ones like Collibra, Informatica, or Databricks” Grok 4.1 Fast · DMP · negative prompt · alternative

“Alternative: Informatica for comprehensive enterprise solution” Mistral Small · CRM data quality · scale prompt · alternative

“Best enterprise governance: Informatica or SAP Data Services” Perplexity Sonar · CRM data quality · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“This caution applies particularly to enterprise platforms like Informatica that may require significant technical expertise.” Claude Haiku 4.5 · DMP · negative prompt · soft negative

“Informatica is powerful but fragmented (built from acquisitions)... requiring dedicated developers and steep licensing” DeepSeek V4 Flash · CRM data quality · comparative prompt · soft negative

“Traditional enterprise tools (Informatica, Talend) - Often overkill and expensive for marketing use cases” Mistral Small · Warehouse & ETL · negative prompt · soft negative

“dramatically cheaper than enterprise tools ($20K+/year for RingLead, ~$50K+/year for Informatica)” DeepSeek V4 Flash · CRM data quality · direct prompt · soft negative

Named alongside

The products named in the same answers as Informatica, over the 81 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Informatica was named but was not.

ProductSame answerTook the first choice insteadHead to head

DemandTools44 of 8115Not in the top three

Insycle28 of 818Not in the top three

ZoomInfo Operations24 of 814Not in the top three

Cloudingo24 of 812Not in the top three

Cleanlist23 of 817Not in the top three

Talend22 of 810Not in the top three

Apollo.io20 of 811Not in the top three

ZoomInfo17 of 810Not in the top three

Ataccama14 of 810Not in the top three

Openprise12 of 811Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Informatica. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 81 answers that named Informatica and are not a share of its labels.

Domains cited

g2.com5

gitnux.org4

worldmetrics.org4

dataladder.com3

domo.com3

gartner.com3

guideflow.com3

improvado.io3

tilores.io3

zipdo.co3

Thirty-four of the thirty-four domain citations in answers naming Informatica came from somebody else's page.

Pages cited

dataladder.com/best-entity-resolution-software3

domo.com/learn/article/best-data-management-platforms3

gartner.com/reviews/market/data-management-platforms3

tilores.io/content/best-identity-resolution-platforms-20263

ciente.io/blogs/top-10-identity-resolution-software-solutions-of-20242

cleanlist.ai/blog/2026-03-27-data-quality-tools2

cleanlist.ai/blog/2026-05-12-best-database-cleaning-software2

clearout.io/blog/crm-data-cleaning-solutions2

Pages are listed as the models cited them.

The company

Informatica.

Website: informatica.com
Headquarters: Redwood City, United States
Founded: 1993
Ownership: Public, INFA on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Informatica's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Informatica, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at informatica.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.