| Category | Small business | Mid-market | Enterprise |
|---|---|---|---|
| Address verification tools | 0% · 63 of 81 1 label | not named | 0% · 19 of 84 6 labels |
| Data warehouse and reverse ETL for marketing | not named | not named | 0% · 77 of 82 2 labels |
| Category | Function | Named in | Named instead, first-choice share |
|---|---|---|---|
| CRM data quality and deduplication | Revenue operations | 0 of 84 | Insycle 43% · Dedupely 14% · DemandTools 10% |
| Data management platforms | GTM data and infrastructure | 0 of 84 | Segment 37% · Hightouch 12% · BlueConic 12% |
| Identity resolution | GTM data and infrastructure | 0 of 84 | Hightouch Adaptive Identity Resolution 12% · Zingg 10% · Twilio Segment Unify 6% |
| Workflow automation and iPaaS | GTM data and infrastructure | 0 of 84 | Workato 28% · Make 21% · Celigo 12% |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 598 | 0 | 2023-04-27 | ||
| Podcast or video | 288 | undated | |||
| News or press | 142 | 0 | 2026-05-01 | ||
| Glossary or explainer | 123 | 1 | 2026-07-08 | ||
| Case study | 78 | 0 | 2025-06-24 | ||
| Conference or event | 17 | 3 | 2026-10-27 | ||
| Comparison | 14 | 0 | 2023-09-13 | ||
| Report or ebook | 9 | undated | |||
| Webinar or virtual event | 7 | 0 | 2024-10-09 | ||
| Template or tool | 3 | 0 | 2024-08-12 |
As the event pages on informatica.com state them, read September 28, 2026.
Every page informatica.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Informatica's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Informatica, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for Informatica by email, built from the raw record of the edition. It shows: