Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 37 → 6 of 87
1 category · RankedDemandTools
155Judge labels
26First choices
35Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
33% in CRM data quality for enterprise buyers
Rank 3 of 99 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 16% of its 51 labels there were negative.
What the models named instead of DemandTools →By buyer segmentStrongest at enterprise.
Small business6 of 96
4%41 labels
criticized challenger
Mid-market3 of 99
10%51 labels
accepted challenger
Enterprise1 of 103
33%63 labels
endorsed leader
In crm data quality · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named DemandTools for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| CRM data quality and deduplication | Revenue operations | 10% | 3 of 99 | 16% | 51 | accepted challenger | ▲+3Since September 2026: 6% → 10%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, DemandTools held within the floor in its one category: no change cleared 11 points.
Best category · CRM data quality · by segment
Mid-market▲+3Since September 2026: 6% → 10%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 6% in September 2026
Inside the floor by 8 pointsRank 4 of 90, unchanged
Enterprise▲+6Since September 2026: 27% → 33%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
33%from 27% in September 2026
Inside the floor by 5 pointsRank 1 of 93, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| CRM data quality | 6% | 10% | ▲+3Since September 2026: 6% → 10%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 3 of 99 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated DemandTools across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated DemandTools across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 4 | 0 | 2 | 6 |
| Perplexity Sonar | 2 | 2 | 0 | 0 | 4 |
| Grok 4.20 | 1 | 2 | 1 | 1 | 5 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 2 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 4 | 0 | 5 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 3 | 4 |
| Kimi K2 | 2 | 2 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 2 | 2 | 0 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels15
Paraphrase31 labels7
Comparative35 labels12not counted in share
Budget-constrained22 labels3
Scale-constrained16 labels1
Negative21 labels1not counted in share
First choiceAlternativeMentionNegative155 labels in all, every segment counted; 26 of the 39 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“DemandTools is the most established native Salesforce data quality platform... best for mid-market to enterprise Salesforce teams that need a comprehensive data quality suite” Claude Haiku 4.5 · CRM data quality · direct prompt · first choice
“Dedupely for HubSpot/Pipedrive users or DemandTools for Salesforce users, because both are explicitly positioned as low-cost deduplication tools” Perplexity Sonar · CRM data quality · budget prompt · first choice
“It's the most versatile and mature tool (20+ years of evolution), trusted by administrators who want fine-grained control” DeepSeek V4 Flash · CRM data quality · comparative prompt · first choice
“Choose DemandTools if your CRM is mostly Salesforce and duplicate prevention is the biggest pain point.” Perplexity Sonar · CRM data quality · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The interface is widely noted as outdated compared to more modern competitors, and it's not well-suited for single-record edits” Claude Haiku 4.5 · CRM data quality · negative prompt · hard negative
“Avoid heavy, platform-level orchestration engines (like Openprise) or rigid legacy suites (like DemandTools)” Gemini 3.5 Flash · CRM data quality · negative prompt · hard negative
“Enterprise data quality suites like DemandTools, RingLead, or Cloudingo are powerful, but they often require annual commitments ranging from $2,500 to over $10,000.” Gemini 3.5 Flash · CRM data quality · budget prompt · soft negative
“Salesforce-only or single-CRM lock-in (e.g., Cloudingo, RingLead/DemandTools): Great for SFDC but adds complexity/cost for multi-CRM” Grok 4.20 · CRM data quality · negative prompt · soft negative
Named alongside
The products named in the same answers as DemandTools, over the 155 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DemandTools was named but was not.ShowHide
Named alongside
The products named in the same answers as DemandTools, over the 155 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DemandTools was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named DemandTools. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 152 of the 155 answers that named DemandTools and are not a share of its labels.
Domains cited
cleanlist.ai118
cognism.com81
g2.com74
pipeline.zoominfo.com74
integrate.io65
clearout.io56
prospeo.io56
syncmatters.com56
hevodata.com42
findymail.com40
662 of the 662 domain citations in answers naming DemandTools came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
validity.com is not in Google's top ten for any of the category's searches. In the answers, DemandTools takes 10% of first choices and Insycle takes 43%.ShowHide
Search and answers
validity.com is not in Google's top ten for any of the category's searches. In the answers, DemandTools takes 10% of first choices and Insycle takes 43%.
ShowHideIn search
Google, US estimatesPosition for “crm data quality and deduplication tool”
–
not in the top ten
Position for “best crm data quality and deduplication tool”
–
not in the top ten
- Searches for its name, Google
- 590 a month (“demandtools”)
- AI search demand for its name, est.
- 12 a month
- Organic visits to its site
- about 24,467 a month
- Searches its site ranks for
- 3,010 · 182 in the top three
- Sites linking to it
- 5,887
- Paid Google search
- 2 searches its ads show for, about 20 clicks and $264 a month (estimate)
In answers
This editionShare of first choices
10%
rank 3 of 99 in CRM data quality
Segment leader
43%
Insycle
- First choices
- 26 across its categories
- Named in
- 155 answers
- Its own site cited
- in 152 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on validity.com
2,667
subdomains included
Content
704
counted in the table below
Documentation
2
Product · Integration
8 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 292 | 9 | 2026-09-23 | CRM, Email verification | |
| Conference or event | 227 | 0 | 2023-05-24 | CRM | |
| Case study | 79 | 0 | 2025-11-11 | ||
| Webinar or virtual event | 67 | 0 | 2025-08-21 | CRM | |
| Glossary or explainer | 27 | 0 | 2026-01-23 | Enrichment, CRM | |
| Comparison | 6 | 1 | 2026-09-18 | ||
| Template or tool | 4 | 0 | 2026-04-29 | ||
| News or press | 2 | 1 | 2026-09-09 |
Most recent
- 2026-09-23Email radar what apples september 2026 release means for email blog
- 2026-09-18Speaking fluent roi return on investment vs relationship comparison
- 2026-09-11Speaking fluent roi financial kpis for email blog
- 2026-09-09Newsletter news or press
- 2026-09-04Email radar pixel tracking is officially dying in europe what this means globally blog
- 2026-08-12The path to validity engage three ways to think about ai before you think about tools blog
How it is countedHide how it is counted
Every page validity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (28); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as DemandTools
What the judge wrote, as written, with how often. The vendor table decides that these count as DemandTools; a claim can dispute any of them.
Validity DemandTools 12DemandTools (Validity) 6DemandTools (by Validity) 4DemandTools by Validity 2
Follow DemandTools
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
DemandTools is its own company.ShowHide
The company
DemandTools is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Clean Salesforce data faster
- For
- Salesforce data / CRM users
- Customers named
- RE+ EventsBARBRIThornburg Investment Management908 DevicesThe University of ArizonaBeyond RiskTransfrClear Capital
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What DemandTools's own pages state, read September 28, 2026: validity.com, trust.validity.com, validity.com/capabilities, validity.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DemandTools's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DemandTools, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for DemandTools by email, built from the raw record of the edition. It shows:
- where DemandTools is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name DemandTools, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where DemandTools is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where DemandTools is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideDemandTools is among the products AI models recommend first in CRM data quality and deduplication this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.