Every category where a model named DemandTools for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
CRM data quality and deduplication	Revenue operations	6%	4 of 104	15%	47	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for DemandTools yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated DemandTools across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	1	1	2	4
Perplexity Sonar	1	2	0	1	4
Grok 4.1 Fast	0	3	1	1	5
Mistral Small	2	3	0	1	6
DeepSeek V4 Flash	1	1	1	1	4
Llama 4 Maverick	0	2	2	0	4
Qwen 3.7 Flash	3	0	0	0	3
Kimi K2	0	3	2	1	6
GLM 4.7 FlashX	1	1	2	0	4
MiniMax M2.5	1	3	0	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct28 labels4

Paraphrase21 labels8

Comparative29 labels9not counted in share

Budget-constrained18 labels2

Scale-constrained19 labels4

Negative20 labels2not counted in share

First choiceAlternativeMentionNegative135 labels in all, every segment counted; 18 of the 29 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“DemandTools is widely considered the industry standard. It is powerful, industrial-grade, and trusted by thousands of Salesforce administrators.” Qwen 3.7 Flash · CRM data quality · direct prompt · first choice

“The long-standing gold standard for Salesforce administrators. It is technically robust but has a steeper learning curve” Qwen 3.7 Flash · CRM data quality · comparative prompt · first choice

“A deduplication tool (DemandTools or RingLead for Salesforce; Cleanlist or Plauti for multi-CRM)” MiniMax M2.5 · CRM data quality · scale prompt · first choice

“for Salesforce deduplication, DemandTools is consistently highlighted” Perplexity Sonar · CRM data quality · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“the $999+/year pricing can be prohibitive for smaller organizations” Mistral Small · CRM data quality · negative prompt · hard negative

“Consider only if you're a Salesforce-heavy org at scale; ... pricier (custom quote, ~$500+/mo), and Salesforce-only.” DeepSeek V4 Flash · CRM data quality · paraphrase prompt · soft negative

“expensive enterprise data orchestration tools like RingLead (ZoomInfo) or DemandTools (Validity) are often out of reach” Gemini 3.5 Flash · CRM data quality · budget prompt · soft negative

“it is more specialized and less "limited-budget" friendly than the cheapest options” Perplexity Sonar · CRM data quality · budget prompt · soft negative

Named alongside

The products named in the same answers as DemandTools, over the 135 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DemandTools was named but was not.

ProductSame answerTook the first choice insteadHead to head

Insycle89 of 13532Not in the top three

Cleanlist64 of 13521Not in the top three

ZoomInfo Operations62 of 1357Not in the top three

Cloudingo59 of 1355Not in the top three

Informatica44 of 1352Not in the top three

Apollo.io36 of 1352Not in the top three

Dedupely34 of 1355Not in the top three

Openprise33 of 1352Not in the top three

ZoomInfo33 of 1350Not in the top three

Plauti24 of 1350Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DemandTools. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 22 of the 135 answers that named DemandTools and are not a share of its labels.

Domains cited

cleanlist.ai18

cognism.com18

g2.com14

clearout.io13

findymail.com13

integrate.io11

syncmatters.com9

worldmetrics.org9

morsoftware.com8

nrev.ai8

121 of the 121 domain citations in answers naming DemandTools came from somebody else's page.

Pages cited

cleanlist.ai/blog/2026-03-27-data-quality-tools18

cognism.com/blog/data-quality-software14

clearout.io/blog/crm-data-cleaning-solutions13

g2.com/categories/data-quality/f/crm12

integrate.io/blog/top-10-data-cleansing-tools11

findymail.com/blog/crm-data-quality10

cleanlist.ai/blog/2026-05-12-best-database-cleaning-software9

worldmetrics.org/service/crm-data-quality9

Pages are listed as the models cited them.

Names read as DemandTools

What the judge wrote, as written, with how often. The vendor table decides that these count as DemandTools; a claim can dispute any of them.

DemandTools (Validity) 7Validity DemandTools 4DemandTools (by Validity) 3DemandTools by Validity 3

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DemandTools's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DemandTools, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at demandtools.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.