GTM AI Index
Index Vendors › Snov.io · September 2026 Edition
5 categories · Ranked

Snov.io

76Judge labels
6First choices
11Negative labels
11 of 12Models named it
5Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
12% in Enrichment for small business buyers
Rank 6 of 56 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 0% of its 15 labels there were negative.
By buyer segmentStrongest at small business.
In enrichment · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Snov.io for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Data enrichmentGTM data and infrastructure2%6 of 560%15accepted challenger
Email verificationGTM data and infrastructure0%17 of 5320%10accepted challenger
Sales intelligence and contact dataSales0%22 of 440%2under 10 labels · led by Apollo.io at 76%
Account-based marketing platformsMarketing0%57 of 760%1under 10 labels · led by AdRoll ABM at 56%
Identity resolutionGTM data and infrastructure0%115 of 1510%1under 10 labels · led by Hightouch at 15%

Movement

This is the first edition on this tier, so no move can be computed for Snov.io yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Snov.io across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00011
Perplexity Sonar02002
Grok 4.1 Fast01102
Mistral Small02204
DeepSeek V4 Flash03115
Llama 4 Maverick02204
Qwen 3.7 Flash01102
Kimi K211103
GLM 4.7 FlashX02103
MiniMax M2.503003

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase7 labels2
Comparative19 labels2not counted in share
Budget-constrained24 labels3
Scale-constrained1 label1
Negative18 labelsNone
First choiceAlternativeMentionNegative76 labels in all, every segment counted; 6 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Snov.io – Best Overall Value ... offers the best all-around value with email verification, enrichment, and outreach tools bundled together” Kimi K2 · Enrichment · budget prompt · first choice
“Choose Hunter or Snov.io if you want verification bundled with prospecting/outreach.” Perplexity Sonar · Email verification · comparative prompt · alternative
“if your budget is truly under $40/month, Snov.io at $39/month is the best entry point” DeepSeek V4 Flash · Enrichment · budget prompt · alternative
“lowest-cost alternatives worth considering are Snov.io (from about $39/month)” Perplexity Sonar · Enrichment · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Snov.io — the biggest red flag. Multiple independent benchmarks consistently scored Snov.io as the worst performer by a wide margin” DeepSeek V4 Flash · Email verification · negative prompt · hard negative
“Many prospecting suites (like Hunter.io or Snov.io) bundle email verification into their monthly subscriptions” Gemini 3.5 Flash · Email verification · negative prompt · soft negative

Named alongside

The products named in the same answers as Snov.io, over the 76 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Snov.io was named but was not.
ProductSame answerTook the first choice insteadHead to head
Apollo.io59 of 7633Not in the top three
Lusha44 of 760Not in the top three
ZoomInfo35 of 761Not in the top three
Hunter28 of 768Not in the top three
Clay28 of 760Not in the top three
Cognism26 of 761Not in the top three
ZeroBounce20 of 764Not in the top three
Cleanlist18 of 761Not in the top three
HubSpot Breeze Intelligence18 of 760Not in the top three
NeverBounce18 of 760Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Snov.io. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 7 of the 76 answers that named Snov.io and are not a share of its labels.

Domains cited

snov.io6
cleanlist.ai5
amplemarket.com4
saleshandy.com4
salesmotion.io4
smarte.pro4
autobound.ai3
demandbase.com3
marketbetter.ai3
miniloop.ai3

Thirty-nine of the thirty-nine domain citations in answers naming Snov.io came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Snov.io's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Snov.io, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at snovio.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.