Small business▼−3Since September 2026: 12% → 9%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
9%from 12% in September 2026
Inside the floor by 8 pointsRank 2 of 45, unchanged
5 categories · RankedSnov.io
68Judge labels
7First choices
7Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Enrichment for small business buyers
Rank 9 of 50 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 20% of its 10 labels there were negative.
What the models named instead of Snov.io →By buyer segmentRead the same way at every buyer size.
Small business2 of 49
8%25 labels
accepted challenger
Mid-market9 of 50
2%10 labels
accepted challenger
Enterprise52 of 53
0%2 labels
under the label threshold
In enrichment · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Snov.io for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data enrichment | GTM data and infrastructure | 2% | 9 of 50 | 20% | 10 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email verification | GTM data and infrastructure | 2% | 9 of 65 | 0% | 7 | under 10 labels · led by ZeroBounce at 42% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI SDR agents | Sales | 0% | 39 of 77 | 0% | 2 | under 10 labels · led by Apollo.io at 24% | newNew since September 2026: not ranked then, 0% now. |
| Sales intelligence and contact data | Sales | 0% | 19 of 52 | 0% | 2 | under 10 labels · led by Apollo.io at 73% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email deliverability and testing tools | Marketing | 0% | 74 of 110 | 0% | 1 | under 10 labels · led by GlockApps at 34% |
Movement
Since September 2026, Snov.io held within the floor in all five categories: no change cleared 11 points.
Best category · Enrichment · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 6 → 8 of 48
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 52 → 44 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Email verification | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 9 of 65 |
| Enrichment | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 9 of 50 |
| AI SDR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 77, unchanged |
| Sales intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 22 → 19 of 52 |
| Email deliverability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 74 of 110, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Snov.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Snov.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct13 labels4
Paraphrase10 labelsNone
Comparative12 labelsNone
Budget-constrained22 labels3
Scale-constrained3 labelsNone
Negative8 labelsNone
First choiceAlternativeMentionNegative68 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For the best balance of affordability and features, Apollo.io and Snov.io are the top recommendations.” Mistral Small · Enrichment · budget prompt · first choice
“Identified as best for mid-market” Claude Haiku 4.5 · Email verification · direct prompt · first choice
“Tools like Hunter and Snov.io are primarily email finders that have built high-quality verifiers directly into their workflow.” Gemini 3.5 Flash · Email verification · comparative prompt · alternative
“If you need a more integrated solution with lead generation, Snov.io is a strong alternative.” Mistral Small · Email verification · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Tools like Kaspr, Snov.io, and similar extensions that pull contact info by scraping LinkedIn profiles pose legal and privacy risks.” GLM 4.7 FlashX · Enrichment · negative prompt · hard negative
“Has spotty phone number enrichment accuracy and is limited in the types of data it can enrich.” Claude Haiku 4.5 · Enrichment · negative prompt · soft negative
Named alongside
The products named in the same answers as Snov.io, over the 68 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Snov.io was named but was not.ShowHide
Named alongside
The products named in the same answers as Snov.io, over the 68 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Snov.io was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Snov.io. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 66 of the 68 answers that named Snov.io and are not a share of its labels.
Domains cited
snov.ioYour site37
pipeline.zoominfo.com36
cleanlist.ai29
amplemarket.com22
clay.com20
salesgenie.com20
zapier.com20
demandbase.com18
prospeo.io17
salesmotion.io17
199 of the 236 domain citations in answers naming Snov.io came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
snov.io is not in Google's top ten for any of the category's searches. In the answers, Snov.io takes 2% of first choices and Apollo.io takes 73%.ShowHide
Search and answers
snov.io is not in Google's top ten for any of the category's searches. In the answers, Snov.io takes 2% of first choices and Apollo.io takes 73%.
ShowHideIn search
Google, US estimatesPosition for “b2b data enrichment tool”
–
not in the top ten
Position for “best b2b data enrichment tool”
–
not in the top ten
- Searches for its name, Google
- 3,600 a month (“snov.io”)
- AI search demand for its name, est.
- 71 a month
- Organic visits to its site
- about 46,528 a month
- Searches its site ranks for
- 13,190 · 153 in the top three
- Sites linking to it
- 9,306
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 9 of 50 in enrichment
Segment leader
73%
Apollo.io
- First choices
- 7 across its categories
- Named in
- 68 answers
- Its own site cited
- in 66 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on snov.io
759
subdomains included
Content
149
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 56 | 0 | 2022-07-25 | ||
| Comparison | 43 | undated | |||
| Blog | 37 | 10 | 2026-09-28 | ||
| Template or tool | 11 | 4 | 2026-08-19 | ||
| Webinar or virtual event | 1 | undated | |||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-09-28Smtp email verification explained blog
- 2026-09-23How to search for social media accounts by email blog
- 2026-09-18How to look up gmail accounts blog
- 2026-09-16How to find emails for cold emailing blog
- 2026-09-11How to find youtube channel email blog
- 2026-09-09How to find business email addresses blog
How it is countedHide how it is counted
Every page snov.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Snov.io
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Snov.io is its own company.ShowHide
The company
Snov.io is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Snov.io is an outreach automation platform for sales teams, marketing managers, SDRs, and anyone who runs cold outreach. Automate email campaigns, generate qualified leads, and manage your entire sales workflow from first contact to closed deal - all in one unified platform.
- For
- sales teams, marketing managers, SDRs, and anyone who runs cold outreach
- Price stated
- Get started absolutely for free and upgrade whenever you want. No card necessary. snov.io
- Starting price
- 0 snov.io
- Free plan or trial
- Try for free snov.io
- Integrations claimed
- 5000 snov.io/pricing
- Customers named
- Populus SalesLatentINTERLUNARForecastioBureau WorksMoosendSpotOnLiteLog
- Not stated on the pages read
- Certifications, hosting
What Snov.io's own pages state, read September 28, 2026: snov.io, snov.io/pricing, snov.io/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Snov.io's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Snov.io, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Snov.io by email, built from the raw record of the edition. It shows:
- where Snov.io is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Snov.io, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.