| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI SDR agents | Sales | 4% | 6 of 77 | 20% | 10 | accepted challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales engagement platforms | Sales | 2% | 5 of 66 | 8% | 12 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email deliverability and testing tools | Marketing | 2% | 14 of 110 | 14% | 7 | under 10 labels · led by GlockApps at 34% | |
| Email verification | GTM data and infrastructure | 0% | 20 of 65 | 0% | 3 | under 10 labels · led by ZeroBounce at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 0% | 23 of 66 | 0% | 2 | under 10 labels · led by HubSpot Marketing Hub at 35% | newNew since September 2026: not ranked then, 0% now. |
| AI marketing agents | Marketing | 0% | 132 of 157 | 0% | 1 | under 10 labels · led by HubSpot Breeze at 24% | |
| Lead routing and management | Sales | 0% | 45 of 111 | 0% | 1 | under 10 labels · led by LeadAngel at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Value selling tools | Sales | 0% | 83 of 116 | 0% | 1 | under 10 labels · led by Minoa at 21% |
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AI SDR | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 → 6 of 77 |
| Email deliverability | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 14 of 110, unchanged |
| Sales engagement | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 5 of 66 |
| Email verification | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 33 → 20 of 65 |
| Email marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 23 of 66, unchanged |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 132 of 157, unchanged |
| Lead routing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 78 → 45 of 111 |
| Value selling | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 83 of 116, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 2 | 5 | 3 | 0 | 10 |
| Perplexity Sonar | 0 | 1 | 2 | 0 | 3 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 2 | 5 |
| Kimi K2 | 1 | 0 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 3 | 1 | 0 | 4 |
Verbatim evidence the judge attached to positive labels.
“Starts at $47/month flat... Instantly lets you connect unlimited email accounts, includes free automated warm-up, and offers modular AI agents” Gemini 3.5 Flash · AI SDR · budget prompt · first choice
“Apollo or Instantly as your starting point - both offer generous free tiers and affordable entry plans” MiniMax M2.5 · AI SDR · budget prompt · first choice
“The sweet spot for most mid-market B2B companies: Instantly if you need an outreach platform” Kimi K2 · Email deliverability · direct prompt · first choice
“look toward modern "unlimited mailbox" platforms (like Smartlead, Instantly, or Salesforge)” Gemini 3.5 Flash · Sales engagement · negative prompt · first choice
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid if you want an *agent* that thinks and responds; this is just a high-volume sender.” Qwen 3.7 Flash · AI SDR · negative prompt · hard negative
“Instantly was described by one Reddit user as "trash" and "an absolute scam" for warmup” DeepSeek V4 Flash · Email deliverability · negative prompt · hard negative
“a stack like Instantly.ai (~$30/mo) + open-source LLMs for basic personalization, but lacks full autonomy” Grok 4.1 Fast · AI SDR · budget prompt · soft negative
“user sentiment has shifted negatively due to hidden costs and technical instability” Qwen 3.7 Flash · Sales engagement · negative prompt · soft negative
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 106 of the 114 answers that named Instantly and are not a share of its labels.
233 of the 267 domain citations in answers naming Instantly came from somebody else's page.
Pages are listed as the models cited them.
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,234 | 35 | 2026-09-28 | CRM, Scheduling | |
| Comparison | 119 | 14 | 2026-09-14 | CRM, Scheduling | |
| Glossary or explainer | 41 | 4 | 2026-08-27 | Enrichment | |
| Template or tool | 22 | 3 | 2026-08-11 | CRM, Scheduling | |
| Case study | 6 | 0 | 2026-05-25 | ||
| Webinar or virtual event | 6 | 1 | 2026-09-04 | ||
| Report or ebook | 5 | 0 | 2026-02-24 | ||
| Podcast or video | 2 | 0 | 2025-05-07 | ||
| News or press | 1 | 0 | 2022-09-20 |
Every page instantly.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (54); 11 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
What Instantly's own pages state, read September 28, 2026: instantly.ai, instantly.ai/pricing, trust.instantly.ai, instantly.ai/partners. A claimed page can correct any of them.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Instantly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Instantly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for Instantly by email, built from the raw record of the edition. It shows: