AI Indexes
GTM AI Index
Index › Products › Instantly · October 2026 Edition
8 categories · Ranked

Instantly

114Judge labels
12First choices
17Negative labels
12 / 14Models named it
8Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Email deliverability for small business buyers
Rank 6 of 77 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 20% of its 10 labels there were negative.
What the models named instead of Instantly →
By buyer segmentRead the same way at every buyer size.
In ai sdr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Instantly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
AI SDR agentsSales4%6 of 7720%10accepted challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales engagement platformsSales2%5 of 668%12accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Email deliverability and testing toolsMarketing2%14 of 11014%7under 10 labels · led by GlockApps at 34%
Email verificationGTM data and infrastructure0%20 of 650%3under 10 labels · led by ZeroBounce at 42%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Email marketing platformsMarketing0%23 of 660%2under 10 labels · led by HubSpot Marketing Hub at 35%newNew since September 2026: not ranked then, 0% now.
AI marketing agentsMarketing0%132 of 1570%1under 10 labels · led by HubSpot Breeze at 24%
Lead routing and managementSales0%45 of 1110%1under 10 labels · led by LeadAngel at 26%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Value selling toolsSales0%83 of 1160%1under 10 labels · led by Minoa at 21%

Movement

Since September 2026, Instantly held within the floor in all eight categories: no change cleared 11 points.

Best category · AI SDR · by segment

Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 20 of 66
Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 43 → 6 of 70
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 44 → 29 of 69

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
AI SDR0%4%▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 43 → 6 of 77
Email deliverability0%2%newNew since September 2026: not ranked then, 2% now.New this editionRank 14 of 110, unchanged
Sales engagement2%2%=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 6 → 5 of 66
Email verification0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 33 → 20 of 65
Email marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 23 of 66, unchanged
AI marketing agents0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 132 of 157, unchanged
Lead routing0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 78 → 45 of 111
Value selling0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 83 of 116, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Instantly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.512003
GPT-5.4 mini00000
Gemini 3.5 Flash253010
Perplexity Sonar01203
Grok 4.1 Fast00011
Mistral Small00202
DeepSeek V4 Flash02013
Llama 4 Maverick00000
Qwen 3.7 Flash02125
Kimi K210102
GLM 4.7 FlashX01102
MiniMax M2.511002
GPT-6 Luna00000
Muse Glimmer 30B03104

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels5
Paraphrase5 labelsNone
Comparative14 labels1not counted in share
Budget-constrained38 labels7
Scale-constrained6 labelsNone
Negative30 labels1not counted in share
First choiceAlternativeMentionNegative114 labels in all, every segment counted; 12 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Starts at $47/month flat... Instantly lets you connect unlimited email accounts, includes free automated warm-up, and offers modular AI agents” Gemini 3.5 Flash · AI SDR · budget prompt · first choice
“Apollo or Instantly as your starting point - both offer generous free tiers and affordable entry plans” MiniMax M2.5 · AI SDR · budget prompt · first choice
“The sweet spot for most mid-market B2B companies: Instantly if you need an outreach platform” Kimi K2 · Email deliverability · direct prompt · first choice
“look toward modern "unlimited mailbox" platforms (like Smartlead, Instantly, or Salesforge)” Gemini 3.5 Flash · Sales engagement · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid if you want an *agent* that thinks and responds; this is just a high-volume sender.” Qwen 3.7 Flash · AI SDR · negative prompt · hard negative
“Instantly was described by one Reddit user as "trash" and "an absolute scam" for warmup” DeepSeek V4 Flash · Email deliverability · negative prompt · hard negative
“a stack like Instantly.ai (~$30/mo) + open-source LLMs for basic personalization, but lacks full autonomy” Grok 4.1 Fast · AI SDR · budget prompt · soft negative
“user sentiment has shifted negatively due to hidden costs and technical instability” Qwen 3.7 Flash · Sales engagement · negative prompt · soft negative

Named alongside

The products named in the same answers as Instantly, over the 114 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Instantly was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Smartlead36 of 1140Not among the top eight
Lemlist35 of 1141Not among the top eight
Reply.io21 of 1140Not among the top eight
GlockApps20 of 1146Not among the top eight
Klenty16 of 1140Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Instantly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 106 of the 114 answers that named Instantly and are not a share of its labels.

Domains cited

amplemarket.com37
salesforge.ai36
instantly.aiYour site34
g2.com26
prospeo.io24
blog.hubspot.com23
overloop.com22
pipeline.zoominfo.com22
saleshandy.com22
artisan.co21

233 of the 267 domain citations in answers naming Instantly came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

instantly.ai is not in Google's top ten for any of the category's searches. In the answers, Instantly takes 4% of first choices and Apollo.io takes 24%.
ShowHide

In search

Google, US estimates
Position for “ai sdr agent”
–
not in the top ten
Position for “best ai sdr agent”
–
not in the top ten
Searches for its name, Google
74,000 a month (“instantly”)
AI search demand for its name, est.
87,944 a month
Organic visits to its site
about 59,881 a month
Searches its site ranks for
12,984 · 305 in the top three
Sites linking to it
6,570
Paid Google search
3 searches its ads show for, about 70 clicks and $986 a month (estimate)
Ads on GoogleDetailLess
110+ ads · 93 text, 11 video, 6 image · 17 shown in the last 30 days

First shown June 2023, as Foo Monk LLC, verified. Ads started 2025-10 to 2026-09: 88 in the year, 22 before. 10 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
4%
rank 6 of 77 in AI SDR
Segment leader
24%
Apollo.io
First choices
12 across its categories
Named in
114 answers
Its own site cited
in 106 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on instantly.ai
2,528
subdomains included
Content
1,436
counted in the table below
Documentation
549
Product · Integration
0 · 39
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,234352026-09-28CRM, Scheduling
Comparison119142026-09-14CRM, Scheduling
Glossary or explainer4142026-08-27Enrichment
Template or tool2232026-08-11CRM, Scheduling
Case study602026-05-25
Webinar or virtual event612026-09-04
Report or ebook502026-02-24
Podcast or video202025-05-07
News or press102022-09-20
How it is countedHide how it is counted

Every page instantly.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (54); 11 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Instantly

What the judge wrote, as written, with how often. The vendor table decides that these count as Instantly; a claim can dispute any of them.
Instantly.ai 11Instantly Copilot 2Instantly / Smartlead 1

Follow Instantly

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Instantly.
ShowHide

On record

Wikidata
Founded
2019

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Sales Engagement and Lead Intelligence
For
sales teams
Price stated
Pricing built for businesses of all sizes. Always know what you’ll pay. instantly.ai/pricing
Starting price
47 instantly.ai/pricing
Free plan or trial
Start free today instantly.ai
Customers named
Video Business MasteryForge StrategyThree Red BoxesProspectr DigitalRev AscensionContent Marketing MediaEmail Outreach CompanyCold Labs
Not stated on the pages read
Integrations, certifications, hosting

What Instantly's own pages state, read September 28, 2026: instantly.ai, instantly.ai/pricing, trust.instantly.ai, instantly.ai/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Instantly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Instantly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Instantly by email, built from the raw record of the edition. It shows:

  • where Instantly is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Instantly, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at instantly.ai is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.