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GTM AI Index
Index › Products › Lemlist · October 2026 Edition
6 categories · Ranked

Lemlist

73Judge labels
2First choices
18Negative labels
13 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Sales engagement for small business buyers
Rank 55 of 66 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 33% of its 12 labels there were negative.
What the models named instead of Lemlist →
By buyer segmentRead the same way at every buyer size.
In sales engagement · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Lemlist for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Sales engagement platformsSales0%55 of 6633%12criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Email deliverability and testing toolsMarketing0%53 of 1100%2under 10 labels · led by GlockApps at 34%
Account-based marketing platformsMarketing0%54 of 710%1under 10 labels · led by AdRoll ABM at 53%newNew since September 2026: not ranked then, 0% now.
B2B intent data providersSales0%36 of 600%1under 10 labels · led by Apollo.io at 27%newNew since September 2026: not ranked then, 0% now.
Email marketing platformsMarketing0%35 of 660%1under 10 labels · led by HubSpot Marketing Hub at 35%newNew since September 2026: not ranked then, 0% now.
Social media managementMarketing0%35 of 530%1under 10 labels · led by Sprout Social at 30%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Lemlist held within the floor in all six categories: no change cleared 11 points.

Best category · Sales engagement · by segment

Small business▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 0% in September 2026
Inside the floor by 6 pointsRank 13 → 4 of 48
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 15 → 23 of 62
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 41 → 45 of 45

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Sales engagement0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 15 → 55 of 66
Email deliverability0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 53 of 110, unchanged
ABM0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 54 of 71, unchanged
Intent data0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 36 of 60, unchanged
Email marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 35 of 66, unchanged
Social media0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 35 of 53, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Lemlist across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00101
Gemini 3.5 Flash03014
Perplexity Sonar02002
Grok 4.1 Fast00101
Mistral Small00000
DeepSeek V4 Flash00112
Llama 4 Maverick00000
Qwen 3.7 Flash01214
Kimi K200000
GLM 4.7 FlashX00202
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00011

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct11 labels1
Paraphrase7 labelsNone
Comparative17 labelsNone
Budget-constrained11 labelsNone
Scale-constrained3 labels1
Negative24 labelsNone
First choiceAlternativeMentionNegative73 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Tools like Instantly and Lemlist are designed specifically to purchase dozens of secondary domains” Gemini 3.5 Flash · Sales engagement · comparative prompt · alternative
“Use Instantly.ai or Lemlist, which handle the sending *and* the warming-up simultaneously.” Qwen 3.7 Flash · Email deliverability · direct prompt · alternative
“Need personalized multichannel outbound? Pick Salesgear, Reply, or lemlist” Perplexity Sonar · Sales engagement · comparative prompt · alternative
“For cold outreach, you must use dedicated tools like Instantly or Lemlist.” Gemini 3.5 Flash · Email marketing · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“August 2025 data breach via the Drift integration compromised 700+ organizations. FINRA issued a cybersecurity alert” Muse Glimmer 30B · Sales engagement · negative prompt · hard negative
“Avoid for large-scale outbound teams.” Qwen 3.7 Flash · Sales engagement · negative prompt · hard negative
“Be cautious if: You plan to scale your team quickly or heavily target LinkedIn.” Gemini 3.5 Flash · Sales engagement · negative prompt · soft negative
“has credit-based pricing that can get costly at volume” DeepSeek V4 Flash · Sales engagement · comparative prompt · soft negative

Named alongside

The products named in the same answers as Lemlist, over the 73 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Lemlist was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Apollo.io58 of 7328Not among the top eight
Outreach47 of 736Not among the top eight
Salesloft46 of 736Not among the top eight
HubSpot Sales Hub36 of 736Not among the top eight
Instantly35 of 733Not among the top eight
Reply.io31 of 730Not among the top eight
Mailshake21 of 730Not among the top eight
Klenty19 of 730Not among the top eight
Mixmax18 of 732Not among the top eight
Smartlead10 of 732Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Lemlist. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 67 of the 73 answers that named Lemlist and are not a share of its labels.

Domains cited

blog.hubspot.com25
g2.com25
pipeline.zoominfo.com23
resources.rework.com22
salesforge.ai22
klenty.com20
cloudtalk.io19
unifygtm.com18
artisan.co16
mixmax.com16

206 of the 206 domain citations in answers naming Lemlist came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

lemlist.com is not in Google's top ten for any of the category's searches. In the answers, Lemlist takes 0% of first choices and Apollo.io takes 35%.
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In search

Google, US estimates
Position for “sales engagement platform”
–
not in the top ten
Position for “best sales engagement platform”
–
not in the top ten
Searches for its name, Google
8,100 a month (“lemlist”)
AI search demand for its name, est.
89 a month
Organic visits to its site
about 23,608 a month
Searches its site ranks for
6,172 · 59 in the top three
Sites linking to it
5,632
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
67 ads · 55 text, 7 video, 5 image · 28 shown in the last 30 days

First shown July 2024, as LEMPIRE, verified. Ads started 2025-10 to 2026-09: 32 in the year, 35 before. 3 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 55 of 66 in sales engagement
Segment leader
35%
Apollo.io
First choices
2 across its categories
Named in
73 answers
Its own site cited
in 67 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on lemlist.com
1,958
subdomains included
Content
552
counted in the table below
Documentation
586
Product · Integration
29 · 4
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog377122026-09-04CRM, Email verification
Comparison9512026-07-13
Case study31undated
Report or ebook18undatedCRM
Glossary or explainer1622026-09-04CRM
Webinar or virtual event5undated
Conference or event4undated
Podcast or video4undated
Template or tool212026-08-11
How it is countedHide how it is counted

Every page lemlist.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (20); 2 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Lemlist

What the judge wrote, as written, with how often. The vendor table decides that these count as Lemlist; a claim can dispute any of them.
lemlist 4Lemlist/Hunter.io 1

Follow Lemlist

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Q138872043 is the company behind Lemlist.
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On record

Wikidata
Headquarters
Paris, France
Founded
2018

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked
Positioning
The only platform you need to make Outbound work.
For
sales and growth teams
Price stated
USD 55-109 lemlist.com
Starting price
55 lemlist.com
Free plan or trial
14-day free trial. No credit card required. lemlist.com
Integrations claimed
500 lemlist.com
Certifications
SOC 2GDPR CompliantSOC2 type 2 report
Customers named
ElevenLabsPennylaneSpendeskMindeeRightMarketDevloPaddleTango Prospection
Not stated on the pages read
Hosting

What Lemlist's own pages state, read September 28, 2026: lemlist.com, lemlist.com/pricing, trust.lemlist.com, lemlist.com/product/ai, lemlist.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Lemlist's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Lemlist, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Lemlist by email, built from the raw record of the edition. It shows:

  • where Lemlist is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Lemlist, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at lemlist.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.