GTM AI Index

Index › Vendors › People Data Labs · September 2026 Edition

3 categories · Named, not ranked

People Data Labs

26Judge labels

1First choices

4Negative labels

8 of 12Models named it

3Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

7 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. People Data Labs was named 7 times in Enrichment and 2 other categories, where Apollo.io led with 70%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business44 of 49

under the label threshold

Mid-market15 of 56

under the label threshold

Enterprise9 of 59

under the label threshold

In enrichment · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named People Data Labs for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data enrichment	GTM data and infrastructure	0%	15 of 56	0%	5	under 10 labels · led by Apollo.io at 70%
CRM data quality and deduplication	Revenue operations	0%	79 of 104	0%	1	under 10 labels · led by Insycle at 34%
Sales intelligence and contact data	Sales	0%	40 of 44	100%	1	under 10 labels · led by Apollo.io at 76%

Movement

This is the first edition on this tier, so no move can be computed for People Data Labs yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated People Data Labs across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	1	1	3
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase3 labelsNone

Comparative12 labelsNone

Budget-constrained3 labels1

Scale-constrained0 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best For: Developers, data engineers, and AI startups building custom GTM applications.” Gemini 3.5 Flash · Enrichment · comparative prompt · alternative

“Often recommended for API-based contact enrichment and custom integrations.” Perplexity Sonar · Enrichment · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“agreed to a $6.36 million class-action settlement ... over allegations that it illegally harvested and commercialized Colorado residents' cellphone numbers” Gemini 3.5 Flash · Sales intel · negative prompt · soft negative

Named alongside

The products named in the same answers as People Data Labs, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and People Data Labs was named but was not.

ProductSame answerTook the first choice insteadHead to head

ZoomInfo24 of 268Not in the top three

Apollo.io23 of 266Not in the top three

Cognism22 of 262Not in the top three

Clay21 of 266Not in the top three

HubSpot Breeze Intelligence19 of 261Not in the top three

Hunter13 of 260Not in the top three

Lusha10 of 260Not in the top three

Demandbase9 of 260Not in the top three

6sense8 of 260Not in the top three

UpLead7 of 261Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named People Data Labs. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 26 answers that named People Data Labs and are not a share of its labels.

Domains cited

amplemarket.com2

autobound.ai2

cleanlist.ai2

demandbase.com2

miniloop.ai2

salesgenie.com2

smarte.pro2

snov.io2

ai-ark.com1

allegrow.co1

Eighteen of the eighteen domain citations in answers naming People Data Labs came from somebody else's page.

Pages cited

amplemarket.com/blog/best-b2b-data-enrichment-tools2

autobound.ai/blog/best-b2b-data-enrichment-apis2

autobound.ai/blog/top-10-data-enrichment-platforms-for-b2b-sales-in-2025-your-guide-to-sma2

cleanlist.ai/blog/15-best-b2b-data-enrichment-providers-in-2025-ranked2

cleanlist.ai/blog/2026-03-31-best-data-enrichment-tools-20262

demandbase.com/blog/b2b-data-enrichment-tools2

salesgenie.com/blog/best-b2b-data-enrichment-tools2

smarte.pro/blog/b2b-data-enrichment2

Pages are listed as the models cited them.

Names read as People Data Labs

What the judge wrote, as written, with how often. The vendor table decides that these count as People Data Labs; a claim can dispute any of them.

People Data Labs (PDL) 2

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when People Data Labs's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as People Data Labs, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at peopledatalabs.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.