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Data enrichment · October 2026 Edition

Apollo.io vs HubSpot Breeze Intelligence

Eleven of fourteen models named Apollo.io first on the direct prompt; one named HubSpot Breeze Intelligence. Both were named by all fourteen models and Apollo.io carries 72 labels and HubSpot Breeze Intelligence 52, so the shares are not directly comparable.

Apollo.io

endorsed leader

San Francisco, United States, founded 2015. Named in twenty-six categories this edition.

HubSpot Breeze Intelligence

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in eleven categories this edition.

First-choice share73%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%19%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 12; printed, not drawn.
Labels7252A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.Cognism was named alongside these two in eight of the fourteen direct answers. Apollo.io vs Clay · Apollo.io vs ZoomInfo · Apollo.io vs Cognism

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data enrichment page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of fourteen modelsHubSpot Breeze Intelligence
Direct111
Paraphrase1011 against HubSpot Breeze Intelligence
Comparative101 against HubSpot Breeze Intelligence
Budget-constrained1402 against HubSpot Breeze Intelligence
Scale-constrained00
Negative0010 against Apollo.io · 5 against HubSpot Breeze Intelligence
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Apollo.io and HubSpot Breeze Intelligence were named in the same answer 183 times, of the 1056 answers naming Apollo.io and the 250 naming HubSpot Breeze Intelligence. In those answers HubSpot Breeze Intelligence took the first choice three times and Apollo.io eighty-one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Apollo.io and HubSpot Breeze Intelligence stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Apollo.io HubSpot Breeze Intelligence first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and HubSpot Breeze Intelligence on the right.

The direct prompt

The plain question, one answer per model, grouped by where Apollo.io and HubSpot Breeze Intelligence stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
MiniMax M2.5Apollo.io, HubSpot Breeze Intelligence alternatives: ZoomInfo

Apollo.io first, HubSpot Breeze Intelligence an alternative

10 of 14 modelsHubSpot Breeze Intelligence was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Apollo.io alternatives: Cleanlist, Cognism, ZoomInfo
GPT-5.4 miniApollo.io alternatives: Lusha, ZoomInfo
Perplexity SonarApollo.io alternatives: Cognism, UpLead
Grok 4.1 FastApollo.io alternatives: Cognism, UpLead
DeepSeek V4 FlashApollo.io alternatives: Cleanlist, Cognism, HubSpot Breeze Intelligence, Lusha
Llama 4 MaverickApollo.io alternatives: HubSpot Breeze Intelligence, UpLead
Kimi K2Apollo.io alternatives: Clay, HubSpot Breeze Intelligence
GLM 4.7 FlashXApollo.io alternatives: Clay, Cognism, HubSpot Breeze Intelligence
GPT-6 LunaApollo.io alternatives: Clay, Cognism, HubSpot Breeze Intelligence
Muse Glimmer 30BApollo.io alternatives: Cognism, HubSpot Sales Hub

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashClay alternatives: Apollo.io, Cognism, HubSpot Breeze Intelligence, ZoomInfo
Mistral SmallZoomInfo alternatives: Clay, HubSpot Breeze Intelligence, UpLead
Qwen 3.7 FlashUpLead alternatives: Apollo.io, HubSpot Breeze Intelligence

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by seventy-seven points.
Apollo.io77%#1 of 10
HubSpot Breeze Intelligence0%#5 of 10
The full small business standing →
Mid-marketThe figures above
Apollo.io leads by sixty-nine points.
Apollo.io73%#1 of 12
HubSpot Breeze Intelligence4%#4 of 12
The full mid-market standing →
Enterprise
Apollo.io leads by six points.
Apollo.io6%#3 of 9
HubSpot Breeze Intelligence0%#8 of 9
The full enterprise standing →

What the models said about Apollo.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“data accuracy and billing are the top pain points at scale” Muse Glimmer 30B · negative prompt · hard negative

What the models said about HubSpot Breeze Intelligence

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Users report a loss of functionality and flexibility, making it less reliable for those who previously relied on Clearbit's standalone features.” Mistral Small · negative prompt · hard negative
“Reduced functionality: Some features are no longer available or are locked behind HubSpot's ecosystem.” Mistral Small · negative prompt · hard negative
“HubSpot says Breeze does not provide contact email addresses or phone numbers—so it isn’t a replacement for a contact-finding database” GPT-6 Luna · comparative prompt · soft negative
“If I had to pick one default recommendation for a mid-sized B2B company, it would be Clearbit/Breeze Intelligence” GPT-5.4 mini · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.