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Index › Products › LinkedIn Sales Navigator · October 2026 Edition
LinkedIn · 7 categories · Ranked

LinkedIn Sales Navigator

116Judge labels
6First choices
6Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
6% in Market intelligence for small business buyers
Rank 8 of 52 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 10% of its 20 labels there were negative.
What the models named instead of LinkedIn Sales Navigator →
By buyer segmentRead the same way at every buyer size.
In sales intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named LinkedIn Sales Navigator for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Sales intelligence and contact dataSales0%8 of 5210%20accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Account-based marketing platformsMarketing0%15 of 710%6under 10 labels · led by AdRoll ABM at 53%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Audience and consumer insights platformsMarketing0%36 of 1550%3under 10 labels · led by SparkToro at 19%
Data enrichmentGTM data and infrastructure0%41 of 5050%2under 10 labels · led by Apollo.io at 73%newNew since September 2026: not ranked then, 0% now.
Market intelligence platformsGTM data and infrastructure0%41 of 1720%2under 10 labels · led by Apollo.io at 17%
Competitive intelligence toolsMarketing0%42 of 860%1under 10 labels · led by Kompyte at 38%
Value selling toolsSales0%86 of 1160%1under 10 labels · led by Minoa at 21%

Movement

Since September 2026, LinkedIn Sales Navigator held within the floor in all seven categories: no change cleared 11 points.

Best category · Sales intel · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 31 → 9 of 53
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 7 → 9 of 50
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 9 → 8 of 41

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
ABM2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 11 → 15 of 71
Sales intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 7 → 8 of 52
Audience insights0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 36 of 155, unchanged
Enrichment0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 41 of 50, unchanged
Market intelligence0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 41 of 172, unchanged
Competitive intel0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 42 of 86, unchanged
Value selling0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 86 of 116, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated LinkedIn Sales Navigator across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500202
GPT-5.4 mini01001
Gemini 3.5 Flash00202
Perplexity Sonar00101
Grok 4.2002103
Mistral Small01113
DeepSeek V4 Flash03014
Llama 4 Maverick01001
Qwen 3.7 Flash02114
Kimi K202002
GLM 4.7 FlashX03003
MiniMax M2.502002
GPT-6 Luna03104
Muse Glimmer 30B02103

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct26 labels2
Paraphrase27 labels4
Comparative30 labelsNone
Budget-constrained15 labelsNone
Scale-constrained4 labelsNone
Negative14 labels1not counted in share
First choiceAlternativeMentionNegative116 labels in all, every segment counted; 6 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Consider LinkedIn Sales Navigator as a complement... I wouldn't treat it as a like-for-like replacement for a contact database.” GPT-6 Luna · Sales intel · paraphrase prompt · alternative
“Best for relationship‑driven selling; no direct contact data but unmatched access to LinkedIn's professional network.” GLM 4.7 FlashX · Sales intel · comparative prompt · alternative
“Best for Relationship-Driven Selling ... Limitations: No verified business emails or phone numbers at any tier” DeepSeek V4 Flash · Market intelligence · paraphrase prompt · alternative
“LinkedIn Sales Navigator or 6sense/Demandbase when relationship mapping or predictive intent is the priority” Muse Glimmer 30B · Enrichment · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Best as a complement, not a standalone ... Lacks verified phone numbers and comprehensive contact data on its own” DeepSeek V4 Flash · Sales intel · direct prompt · soft negative
“relying *solely* on LinkedIn data without a secondary verification tool (like NeverBounce) is a major risk” Qwen 3.7 Flash · Enrichment · negative prompt · soft negative
“good for relationship mapping, but weaker on direct contact data” Mistral Small · Sales intel · scale prompt · soft negative

Named alongside

The products named in the same answers as LinkedIn Sales Navigator, over the 116 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and LinkedIn Sales Navigator was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Apollo.io89 of 11638Not among the top eight
ZoomInfo73 of 11631Not among the top eight
Cognism47 of 1163Not among the top eight
Lusha41 of 1161Not among the top eight
6sense39 of 1161Not among the top eight
Demandbase28 of 1160Not among the top eight
HubSpot Breeze Intelligence22 of 1160Not among the top eight
HubSpot Marketing Hub20 of 1167Not among the top eight
Clay15 of 1161Not among the top eight
Seamless.AI14 of 1161Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named LinkedIn Sales Navigator. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 102 of the 116 answers that named LinkedIn Sales Navigator and are not a share of its labels.

Domains cited

pipeline.zoominfo.com66
g2.com37
apollo.io36
lusha.com32
blog.hubspot.com26
demandbase.com24
cognism.com23
prospeo.io21
learn.g2.com20
salesmotion.io20

305 of the 305 domain citations in answers naming LinkedIn Sales Navigator came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where LinkedIn Sales Navigator stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Searches for its name, Google
22,200 a month (“linkedin sales navigator”)
AI search demand for its name, est.
608 a month
Its own site
It sits on LinkedIn's site (linkedin.com), so there are no site figures for it alone

In answers

This edition
Share of first choices
0%
rank 8 of 52 in sales intel
Segment leader
73%
Apollo.io
First choices
6 across its categories
Named in
116 answers
Its own site cited
in 102 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as LinkedIn Sales Navigator

What the judge wrote, as written, with how often. The vendor table decides that these count as LinkedIn Sales Navigator; a claim can dispute any of them.
LinkedIn Sales Navigator / Campaign Manager 1LinkedIn Sales Navigator Advanced 1LinkedIn Sales Navigator Core 1

Follow LinkedIn Sales Navigator

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

LinkedIn is the company behind LinkedIn Sales Navigator.
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On record

Wikidata
Headquarters
Sunnyvale, United States
Founded
2002

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when LinkedIn Sales Navigator's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as LinkedIn Sales Navigator, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for LinkedIn Sales Navigator by email, built from the raw record of the edition. It shows:

  • where LinkedIn Sales Navigator is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name LinkedIn Sales Navigator, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at linkedin.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.