Every category where a model named LinkedIn Sales Navigator for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Account-based marketing platforms	Marketing	2%	11 of 76	0%	3	under 10 labels · led by AdRoll ABM at 56%
Sales intelligence and contact data	Sales	0%	7 of 44	0%	14	accepted challenger
B2B intent data providers	Sales	0%	36 of 62	0%	2	under 10 labels · led by Bombora at 35%
Lead routing and management	Sales	0%	89 of 104	100%	1	under 10 labels · led by LeadAngel at 32%

Movement

This is the first edition on this tier, so no move can be computed for LinkedIn Sales Navigator yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated LinkedIn Sales Navigator across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	1	0	1	2
Grok 4.1 Fast	0	0	2	0	2
Mistral Small	0	2	1	0	3
DeepSeek V4 Flash	0	1	1	0	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	2	0	2
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	1	1	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labelsNone

Paraphrase8 labelsNone

Comparative19 labelsNone

Budget-constrained9 labels1

Scale-constrained3 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative50 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with LinkedIn Sales Navigator (~$64/month) for account research and identification” MiniMax M2.5 · ABM · budget prompt · first choice

“LinkedIn Sales Navigator if your workflow is heavily relationship/network based.” GPT-5.4 mini · Sales intel · comparative prompt · alternative

“Choose LinkedIn Sales Navigator if your strategy relies on social selling” Mistral Small · Sales intel · comparative prompt · alternative

“Intelligence Layer: LinkedIn Sales Navigator + 6sense for intent” MiniMax M2.5 · Sales intel · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“High-cost prospecting tools such as LinkedIn Sales Navigator for high-volume cold email ... can make them inefficient” Perplexity Sonar · Lead routing · negative prompt · soft negative

Named alongside

The products named in the same answers as LinkedIn Sales Navigator, over the 50 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and LinkedIn Sales Navigator was named but was not.

ProductSame answerTook the first choice insteadHead to head

Apollo.io42 of 5013Not in the top three

6sense39 of 500Not in the top three

ZoomInfo35 of 5024Not in the top three

Demandbase33 of 500Not in the top three

Cognism29 of 505Not in the top three

Lusha21 of 500Not in the top three

Bombora14 of 500Not in the top three

HubSpot Breeze Intelligence13 of 500Not in the top three

Clay12 of 500Not in the top three

Gong12 of 500Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named LinkedIn Sales Navigator. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 50 answers that named LinkedIn Sales Navigator and are not a share of its labels.

Domains cited

cognism.com4

apollo.io2

avoma.com2

g2.com2

learn.g2.com2

lusha.com2

monday.com2

salesmotion.io2

5242563.fs1.hubspotusercontent-na1.net1

abmatic.ai1

Twenty of the twenty domain citations in answers naming LinkedIn Sales Navigator came from somebody else's page.

Pages cited

5242563.fs1.hubspotusercontent-na1.net/hubfs/5242563/CB-Insights_vendor-scorecard-data-enr1

abmatic.ai/blog/best-abm-tools-for-small-teams1

abmatic.ai/blog/top-account-based-marketing-tools-smb-b2b1

alpharun.com/blog/sales-intelligence-tools1

amplemarket.com/blog/best-sales-intelligence-platforms-20261

apollo.io/insights/apollo-vs-zoominfo1

apollo.io/insights/what-are-the-top-sales-intelligence-tools-for-smbs1

apollo.io/pricing1

Pages are listed as the models cited them.

The company

LinkedIn is the company behind LinkedIn Sales Navigator.

Website: linkedin.com
Headquarters: Sunnyvale, United States
Founded: 2002

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when LinkedIn Sales Navigator's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as LinkedIn Sales Navigator, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at linkedin.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.