GTM AI Index
Index Vendors ZoomInfo › Alternatives · September 2026 Edition
Seven categories · what the models named instead

Alternatives to ZoomInfo, as AI models named them

In the September 2026 Edition, 1,282 of the 1,512 answers collected in the seven categories where ZoomInfo holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 1,282 answers that did not name ZoomInfo, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Sales intelligence and contact data

Sales. Six framings, twelve models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo is #10 of 10 here at 0% of first choices, 58 labels.

Sixty-seven of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those sixty-seven answers, seven products in all:

The full small business standing →
Mid-marketZoomInfo is #2 of 13 here at 17% of first choices, 61 labels.

Forty-two of the seventy-two answers did not name ZoomInfo; it was the first choice in fifteen. The first choices in those forty-two answers, five products in all:

The full mid-market standing →
EnterpriseZoomInfo is #1 of 11 here at 67% of first choices, 64 labels.

Twenty-seven of the seventy-two answers did not name ZoomInfo; it was the first choice in forty-two. The first choices in those twenty-seven answers, four products in all:

The full enterprise standing →

B2B intent data providers

Sales. Six framings, twelve models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo is #13 of 14 here at 0% of first choices, 30 labels.

Seventy of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those seventy answers, fifteen products in all, the eight most named:

7 more in the record.The full small business standing →
Mid-marketZoomInfo is #5 of 14 here at 4% of first choices, 37 labels.

Fifty-five of the seventy-two answers did not name ZoomInfo; it was the first choice in two. The first choices in those fifty-five answers, eleven products in all, the eight most named:

3 more in the record.The full mid-market standing →
EnterpriseZoomInfo is #4 of 9 here at 2% of first choices, 48 labels.

Forty-seven of the seventy-two answers did not name ZoomInfo; it was the first choice in one. The first choices in those forty-seven answers, nine products in all, the eight most named:

1 more in the record.The full enterprise standing →

Data enrichment

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo is #10 of 10 here at 0% of first choices, 39 labels.

Seventy-one of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those seventy-one answers, eight products in all:

The full small business standing →
Mid-marketZoomInfo is #7 of 10 here at 2% of first choices, 52 labels.

Fifty-three of the seventy-two answers did not name ZoomInfo; it was the first choice in three. The first choices in those fifty-three answers, seven products in all:

The full mid-market standing →
EnterpriseZoomInfo is #1 of 9 here at 46% of first choices, 60 labels.

Thirty-three of the seventy-two answers did not name ZoomInfo; it was the first choice in twenty-nine. The first choices in those thirty-three answers, eight products in all:

The full enterprise standing →

Account-based marketing platforms

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo is #9 of 13 here at 0% of first choices, 10 labels.

Sixty-nine of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those sixty-nine answers, twenty products in all, the eight most named:

AdRoll ABM21 of 69
HubSpot ABM21 of 69
Apollo.io10 of 69
ZenABM9 of 69
Abmatic AI2 of 69
Propensity2 of 69
Factors.ai1 of 69
12 more in the record.The full small business standing →
Mid-marketZoomInfo is #9 of 11 here at 2% of first choices, 12 labels.

Sixty-eight of the seventy-two answers did not name ZoomInfo; it was the first choice in one. The first choices in those sixty-eight answers, fifteen products in all, the eight most named:

AdRoll ABM29 of 68
6sense10 of 68
Demandbase10 of 68
Terminus4 of 68
ZenABM3 of 68
Apollo.io2 of 68
7 more in the record.The full mid-market standing →
EnterpriseZoomInfo is #4 of 8 here at 2% of first choices, 12 labels.

Sixty-six of the seventy-two answers did not name ZoomInfo; it was the first choice in one. The first choices in those sixty-six answers, seven products in all:

The full enterprise standing →

CRM data quality and deduplication

Revenue operations. Six framings, twelve models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo is #13 of 14 here at 0% of first choices, 12 labels.

Seventy of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those seventy answers, seventeen products in all, the eight most named:

Insycle24 of 70
Cleanlist17 of 70
Dedupely8 of 70
Koalify6 of 70
Apollo.io3 of 70
Clearout1 of 70
Cognism1 of 70
DataGroomr1 of 70
9 more in the record.The full small business standing →
Mid-marketZoomInfo is #16 of 17 here at 0% of first choices, 17 labels.

Sixty-seven of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those sixty-seven answers, thirteen products in all, the eight most named:

Insycle20 of 67
Cleanlist10 of 67
Cloudingo4 of 67
Dedupely3 of 67
Koalify2 of 67
5 more in the record.The full mid-market standing →
EnterpriseZoomInfo is #10 of 11 here at 2% of first choices, 12 labels.

Sixty-five of the seventy-two answers did not name ZoomInfo; it was the first choice in one. The first choices in those sixty-five answers, twenty-three products in all, the eight most named:

15 more in the record.The full enterprise standing →

Sales engagement platforms

Sales. Six framings, twelve models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo holds 9 labels here, under the 10-label cutoff, so it is unranked.

Seventy-one of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those seventy-one answers, fourteen products in all, the eight most named:

Apollo.io36 of 71
Klenty8 of 71
Mailshake5 of 71
Unify5 of 71
Reply.io4 of 71
Lemlist2 of 71
Mixmax2 of 71
6 more in the record.The full small business standing →
Mid-marketZoomInfo is #10 of 10 here at 0% of first choices, 12 labels.

Sixty-nine of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those sixty-nine answers, twelve products in all, the eight most named:

Salesloft20 of 69
Apollo.io16 of 69
Outreach13 of 69
Klenty4 of 69
Instantly2 of 69
Reply.io2 of 69
4 more in the record.The full mid-market standing →
EnterpriseZoomInfo holds 5 labels here, under the 10-label cutoff, so it is unranked.

Sixty-nine of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those sixty-nine answers, ten products in all, the eight most named:

2 more in the record.The full enterprise standing →

Identity resolution

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo holds 5 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those seventy-two answers, twenty-four products in all, the eight most named:

Segment10 of 72
Leadpipe5 of 72
Prospeo5 of 72
RB2B5 of 72
16 more in the record.The full small business standing →
Mid-marketZoomInfo is #12 of 18 here at 0% of first choices, 10 labels.

Sixty-six of the seventy-two answers did not name ZoomInfo; it was the first choice in zero. The first choices in those sixty-six answers, twenty products in all, the eight most named:

LiveRamp14 of 66
Hightouch6 of 66
Segment5 of 66
Tealium4 of 66
Leadpipe3 of 66
Amperity2 of 66
12 more in the record.The full mid-market standing →
EnterpriseZoomInfo holds 7 labels here, under the 10-label cutoff, so it is unranked.

Sixty-five of the seventy-two answers did not name ZoomInfo; it was the first choice in four. The first choices in those sixty-five answers, twenty-seven products in all, the eight most named:

19 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled ZoomInfo neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named ZoomInfo only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from ZoomInfo's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of ZoomInfo was named by a model, not endorsed by anyone.