Audience and consumer insights platforms · October 2026 Edition
GWI vs ZoomInfo
One of fourteen models named GWI first on the direct prompt; five named ZoomInfo. GWI was named by fourteen of the fourteen models and ZoomInfo by ten and GWI carries 39 labels and ZoomInfo 15, so the shares are not directly comparable.
Named in one category this edition.
Vancouver, Washington, United States, founded 2000. Named in twenty-six categories this edition.
First-choice share13%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate13%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 11; printed, not drawn.
Labels3915A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, GWI reading right to left. Rank and label count are printed, not drawn.6sense was named alongside these two in nine of the fourteen direct answers. SparkToro vs GWI · SparkToro vs ZoomInfo · GWI vs Google Analytics 4
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audience and consumer insights platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GWIFirst choices, of fourteen modelsZoomInfo
Direct151 against ZoomInfo
Paraphrase501 against ZoomInfo
Comparative40
Budget-constrained102 against GWI
Scale-constrained00
Negative103 against GWI · 1 against ZoomInfo
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where GWI and ZoomInfo stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | |
GWI ZoomInfo first choice named as an alternative argued againstblank: not namedEach cell is one answer, GWI on the left and ZoomInfo on the right.The direct prompt
The plain question, one answer per model, grouped by where GWI and ZoomInfo stood in it.
GWI first, ZoomInfo not the choice
1 of 14 modelsZoomInfo was named in the answer but not as the choice, or not at all.Llama 4 MaverickGWI alternatives: Adobe Real-Time CDP, HubSpot Marketing Hub, Mediatoolkit, Omna
ZoomInfo first, GWI an alternative
5 of 14 modelsGWI was named in the answer but not as the choice, or not at all.Perplexity SonarZoomInfo alternatives: AdRoll ABM, GWI
Grok 4.1 FastZoomInfo alternatives: 6sense, Demandbase, GWI, HubSpot Breeze Intelligence
Mistral SmallZoomInfo alternatives: Bombora, Demandbase, HubSpot Marketing Hub
Qwen 3.7 FlashZoomInfo alternatives: 6sense, Brandwatch Consumer Intelligence, FactorAI, Meltwater, SparkToro
GLM 4.7 FlashXZoomInfo alternatives: 6sense, Apollo.io, LinkedIn Sales Navigator
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 mini6sense alternatives: DemandScience, ZoomInfo
DeepSeek V4 Flash6sense alternatives: Audiense, Demandbase, GWI, SparkToro, ZoomInfo
MiniMax M2.5Global Web Index alternatives: Demandbase, HubSpot Marketing Hub, Talkwalker, ZoomInfo
Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5HubSpot Marketing Hub, LinkedIn Analytics alternatives: 6sense, AdRoll ABM, Bombora
Gemini 3.5 FlashGWI Work, SparkToro alternatives: 6sense, Apollo.io, Audiense, Cognism, Koala, Wynter
Kimi K2Apollo.io alternatives: 6sense, HubSpot, HubSpot Breeze Intelligence, LinkedIn Sales Navigator
GPT-6 LunaSparkToro alternatives: 6sense, LinkedIn Sales Navigator
Muse Glimmer 30BHubSpot Marketing Hub alternatives: Bombora, Dealfront, Factors.ai, HubSpot Breeze Intelligence
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mid-marketThe figures above
Enterprise
What the models said about GWI
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“frequent complaints about data inaccuracy, biased results, poor filtering/search, and limited regional coverage” Grok 4.1 Fast · negative prompt · hard negative
“enterprise-level audience intelligence tools (like GWI, Meltwater, or Brandwatch) are often out of reach, as they can cost tens of thousands of dollars annually” Gemini 3.5 Flash · budget prompt · soft negative
“Users highlight the inaccuracy of GWI's data, which often requires custom studies and leads to biased results.” Muse Glimmer 30B · negative prompt · soft negative
“GWI is the best pick for teams that need shared, repeatable audience definitions across planning, measurement and cross-channel reporting.” Muse Glimmer 30B · comparative prompt · first choice
“the most practical mid-market fit right now is a syndicated panel + fast custom polling combo, with GWI as the core profiling layer.” Muse Glimmer 30B · paraphrase prompt · first choice
“Choose GWI or YouGov if you need deep audience profiling, psychographics, and attitudinal data” DeepSeek V4 Flash · comparative prompt · first choice
What the models said about ZoomInfo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Avoid platforms that monetize your own data back to you via free tiers that require CRM/email access, or that scan email signatures/inboxes.” Muse Glimmer 30B · negative prompt · hard negative
“Top Pick: ZoomInfo ... Start with ZoomInfo if your focus is sales pipelines and data accuracy—it's the most cited for B2B mid-market.” Grok 4.1 Fast · direct prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.