SparkToro vs GWI
Two of fourteen models named SparkToro first on the direct prompt; one named GWI. SparkToro was named by thirteen of the fourteen models and GWI by fourteen and SparkToro carries 29 labels and GWI 39, so the shares are not directly comparable.
Named in three categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audience and consumer insights platforms page.
By framing
SparkToroFirst choices, of fourteen modelsGWI
Across every category in the October 2026 Edition, SparkToro and GWI were named in the same answer thirty-seven times, of the 75 answers naming SparkToro and the 123 naming GWI. In those answers GWI took the first choice eight times and SparkToro thirteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
SparkToro GWI first choice named as an alternative argued againstblank: not namedEach cell is one answer, SparkToro on the left and GWI on the right.The direct prompt
SparkToro first, GWI not the choice
2 of 14 modelsGWI was named in the answer but not as the choice, or not at all.GWI first, SparkToro not the choice
1 of 14 modelsSparkToro was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
SparkToro24%#1 of 17GWI10%#3 of 17GWI22%#1 of 14SparkToro0%#– of 14What the models said about SparkToro
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Choose SparkToro if: You want a fast, highly intuitive tool to find what websites, podcasts, and social accounts your target audience pays attention to.” Gemini 3.5 Flash · scale prompt · first choice
“Best for Strategic Audience Research: SparkToro ... widely considered the industry standard for this specific niche” Qwen 3.7 Flash · budget prompt · first choice
“Choose SparkToro if you want to know what channels, podcasts, and media to invest in for your next marketing campaign.” Gemini 3.5 Flash · paraphrase prompt · first choice
What the models said about GWI
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“frequent complaints about data inaccuracy, biased results, poor filtering/search, and limited regional coverage” Grok 4.1 Fast · negative prompt · hard negative
“enterprise-level audience intelligence tools (like GWI, Meltwater, or Brandwatch) are often out of reach, as they can cost tens of thousands of dollars annually” Gemini 3.5 Flash · budget prompt · soft negative
“Users highlight the inaccuracy of GWI's data, which often requires custom studies and leads to biased results.” Muse Glimmer 30B · negative prompt · soft negative
“GWI is the best pick for teams that need shared, repeatable audience definitions across planning, measurement and cross-channel reporting.” Muse Glimmer 30B · comparative prompt · first choice
“the most practical mid-market fit right now is a syndicated panel + fast custom polling combo, with GWI as the core profiling layer.” Muse Glimmer 30B · paraphrase prompt · first choice
“Choose GWI or YouGov if you need deep audience profiling, psychographics, and attitudinal data” DeepSeek V4 Flash · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.