Every category where a model named GWI for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audience and consumer insights platforms	Marketing	13%	2 of 155	13%	39	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for GWI yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated GWI across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	2	0	2
Gemini 3.5 Flash	1	1	0	1	3
Perplexity Sonar	1	1	0	0	2
Grok 4.20	0	1	2	1	4
Mistral Small	2	0	1	0	3
DeepSeek V4 Flash	3	1	1	0	5
Llama 4 Maverick	2	1	2	0	5
Qwen 3.7 Flash	1	0	1	2	4
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	1	0	1
GPT-6 Luna	0	1	1	0	2
Muse Glimmer 30B	2	0	1	1	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels6

Paraphrase20 labels11

Comparative32 labels11not counted in share

Budget-constrained18 labels8

Scale-constrained15 labelsNone

Negative18 labels4not counted in share

First choiceAlternativeMentionNegative123 labels in all, every segment counted; 25 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“GWI is the best pick for teams that need shared, repeatable audience definitions across planning, measurement and cross-channel reporting.” Muse Glimmer 30B · Audience insights · comparative prompt · first choice

“the most practical mid-market fit right now is a syndicated panel + fast custom polling combo, with GWI as the core profiling layer.” Muse Glimmer 30B · Audience insights · paraphrase prompt · first choice

“Choose GWI or YouGov if you need deep audience profiling, psychographics, and attitudinal data” DeepSeek V4 Flash · Audience insights · comparative prompt · first choice

“consistently rated as top-tier for broad, reliable consumer insights and audience data” Mistral Small · Audience insights · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“frequent complaints about data inaccuracy, biased results, poor filtering/search, and limited regional coverage” Grok 4.20 · Audience insights · negative prompt · hard negative

“enterprise-level audience intelligence tools (like GWI, Meltwater, or Brandwatch) are often out of reach, as they can cost tens of thousands of dollars annually” Gemini 3.5 Flash · Audience insights · budget prompt · soft negative

“Users highlight the inaccuracy of GWI's data, which often requires custom studies and leads to biased results.” Muse Glimmer 30B · Audience insights · negative prompt · soft negative

“often criticized for "high pricing for Pro features" and a steep cost barrier for mid-sized companies” Qwen 3.7 Flash · Audience insights · negative prompt · soft negative

Named alongside

The products named in the same answers as GWI, over the 123 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GWI was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Brandwatch Consumer Intelligence48 of 1230Not among the top eight

Audiense47 of 1232Not among the top eight

Meltwater44 of 1230Not among the top eight

Adobe Real-Time CDP38 of 1232Not among the top eight

SparkToro37 of 12313Compare →

Qualtrics37 of 1236Compare →

YouGov Profiles27 of 1230Not among the top eight

Adobe Analytics21 of 1230Not among the top eight

SurveyMonkey20 of 1233Not among the top eight

ZoomInfo19 of 1234Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named GWI. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 121 of the 123 answers that named GWI and are not a share of its labels.

Domains cited

learn.g2.com71

guideflow.com63

g2.com56

pulsarplatform.com48

meltwater.com44

britopian.com35

youscan.io33

pipeline.zoominfo.com32

us.fitgap.com32

gwi.comYour site30

414 of the 444 domain citations in answers naming GWI came from somebody else's page.

Pages cited

learn.g2.com/best-audience-intelligence-platforms64

guideflow.com/blog/best-audience-intelligence-platforms45

pulsarplatform.com/guides/best-audience-analysis-tools-202643

meltwater.com/en/blog/top-consumer-insights-tools-companies39

britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf34

youscan.io/blog/audience-analysis-tools33

learn.g2.com/best-audience-intelligence-platforms-for-enterprises29

pipeline.zoominfo.com/marketing/audience-data-providers28

Pages are listed as the models cited them.

Search and answers

gwi.com ranks 9 on Google for the category's searches. In the answers, GWI takes 13% of first choices and SparkToro takes 19%.

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In search

Google, US estimates

Position for “audience insights platform”

–

not in the top ten

Position for “best audience insights platform”

Searches for its name, Google: 3,600 a month (“gwi”)
AI search demand for its name, est.: 1,658 a month
Organic visits to its site: about 338,733 a month
Searches its site ranks for: 10,652 · 1,132 in the top three
Sites linking to it: 18,368
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

74 ads · 68 text, 6 video · 37 shown in the last 30 days

First shown July 2023, as Trendstream Limited, verified. Ads started 2025-11 to 2026-10: 27 in the year, 47 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

13%

rank 2 of 155 in audience insights

Segment leader

19%

SparkToro

First choices: 25 across its categories
Named in: 123 answers
Its own site cited: in 121 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on gwi.com

849

subdomains included

Content

682

counted in the table below

Documentation

Product · Integration

13 · 0

Kind	Pages	Last 90 days	Latest
Blog	506	7	2026-09-25
Report or ebook	98	undated
Case study	35	undated
Webinar or virtual event	27	undated
Comparison	11	0	2025-01-30
News or press	3	0	2017-09-26
Glossary or explainer	1	undated
Podcast or video	1	undated

Most recent

2026-09-25Why gaming earns gen zs attention blog
2026-09-09Ai and gen z the risk of letting ai define your audience blog
2026-09-07Cannes lions 2026 blog
2026-08-26Synthetic data generation blog
2026-08-20Ai personas blog
2026-08-04Brand equity tracking blog

How it is countedHide how it is counted

Every page gwi.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as GWI

What the judge wrote, as written, with how often. The vendor table decides that these count as GWI; a claim can dispute any of them.

GWI (GlobalWebIndex) 4GWI (Global Web Index) 3GWI (formerly GlobalWebIndex) 1

Follow GWI

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GWI's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GWI, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for GWI by email, built from the raw record of the edition. It shows:

where GWI is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name GWI, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where GWI is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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GWI is among the products AI models recommend first in Audience and consumer insights platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/audience-and-consumer-insights/"><img src="https://gtm-ai-index.com/badges/2026-10/gwi--audience-and-consumer-insights-wide.svg" alt="Among AI models' top three in Audience and consumer insights platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Audience and consumer insights platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/audience-and-consumer-insights/"><img src="https://gtm-ai-index.com/badges/2026-10/gwi--audience-and-consumer-insights-square.svg" alt="Among AI models' top three in Audience and consumer insights platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Audience and consumer insights platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/audience-and-consumer-insights/"><img src="https://gtm-ai-index.com/badges/2026-10/gwi--audience-and-consumer-insights-compact.svg" alt="Among AI models' top three in Audience and consumer insights platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Audience and consumer insights platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.