GTM AI Index

Index › Vendors › Qualtrics · September 2026 Edition

2 categories · Ranked

Qualtrics

186Judge labels

19First choices

68Negative labels

12 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Best standing

34% in Feedback for enterprise buyers

Rank 6 of 104 in the mid-market standingcriticized challenger

1 of 12 models made it the first choice on the direct prompt; 44% of its 50 labels there were negative.

By buyer segmentAn enterprise product: leader at enterprise, not named at small business.

Small business85 of 85

criticized challenger

Mid-market6 of 104

criticized challenger

Enterprise1 of 77

endorsed leader

In feedback · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Qualtrics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer feedback and surveys	Customer	5%	6 of 104	44%	50	criticized challenger
Customer intelligence and data science	GTM data and infrastructure	0%	34 of 158	8%	12	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Qualtrics yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Qualtrics across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	2	1	4
GPT-5.4 mini	2	1	0	0	3
Gemini 3.5 Flash	0	1	1	5	7
Perplexity Sonar	1	0	1	1	3
Grok 4.1 Fast	0	2	2	2	6
Mistral Small	1	1	0	2	4
DeepSeek V4 Flash	1	0	0	5	6
Llama 4 Maverick	1	3	2	0	6
Qwen 3.7 Flash	0	2	2	0	4
Kimi K2	1	1	2	4	8
GLM 4.7 FlashX	1	1	2	1	5
MiniMax M2.5	1	1	2	2	6

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct29 labels8

Paraphrase26 labels6

Comparative47 labels18not counted in share

Budget-constrained20 labelsNone

Scale-constrained22 labels5

Negative42 labels3not counted in share

First choiceAlternativeMentionNegative186 labels in all, every segment counted; 19 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback.” Llama 4 Maverick · Feedback · paraphrase prompt · first choice

“Choose Qualtrics or Medallia if you need enterprise-grade CX management, advanced analytics, and large-scale governance.” Perplexity Sonar · Feedback · comparative prompt · first choice

“omnichannel feedback across the full customer journey warrants enterprise platforms like Qualtrics or Medallia” MiniMax M2.5 · Feedback · comparative prompt · first choice

“If you need enterprise depth ($25K–$50K/year): Qualtrics, Medallia, or InMoment” Kimi K2 · Feedback · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Major complaints: Extremely slow deployment (weeks or months), complex admin burden... Poor Trustpilot rating: ~1.2/5 with 67% one-star reviews” MiniMax M2.5 · Feedback · negative prompt · hard negative

“Avoid for low budgets: ... Qualtrics, Medallia, and AskNicely \u2014 all skew enterprise-priced.” DeepSeek V4 Flash · Feedback · budget prompt · hard negative

“Avoid unless you are a Fortune 500 or academic institution with a dedicated CX team and budget.” GLM 4.7 FlashX · Feedback · negative prompt · hard negative

“Extremely high cost — Median $27,293/year; enterprise contracts up to $300K+” Kimi K2 · Feedback · negative prompt · hard negative

Named alongside

The products named in the same answers as Qualtrics, over the 186 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Qualtrics was named but was not.

ProductSame answerTook the first choice insteadHead to head

Medallia120 of 1863Not in the top three

SurveyMonkey99 of 18610Not in the top three

Typeform69 of 1865Not in the top three

Survicate49 of 1867Not in the top three

InMoment43 of 1860Not in the top three

SurveySparrow42 of 1865Not in the top three

Google Forms36 of 18611Not in the top three

Alchemer36 of 1861Not in the top three

Hotjar35 of 1860Not in the top three

Delighted34 of 1862Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Qualtrics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 30 of the 186 answers that named Qualtrics and are not a share of its labels.

Domains cited

zonkafeedback.com14

getperspective.ai12

typeform.com9

customergauge.com8

enterpret.com8

guideflow.com8

thecxlead.com7

deeto.com6

gartner.com6

greatquestion.co6

Eighty-four of the eighty-four domain citations in answers naming Qualtrics came from somebody else's page.

Pages cited

typeform.com/blog/customer-feedback-tools8

getperspective.ai/blog/customer-feedback-management-software-2026-10-platforms-ranked7

zonkafeedback.com/blog/customer-feedback-tools7

customergauge.com/blog/client-feedback-tool6

deeto.com/blog-post/customer-feedback-platforms-compared6

greatquestion.co/blog/customer-feedback-tools6

sprinklr.com/blog/customer-feedback-management-tools6

timetoreply.com/blog/best-customer-feedback-tools6

Pages are listed as the models cited them.

Names read as Qualtrics

What the judge wrote, as written, with how often. The vendor table decides that these count as Qualtrics; a claim can dispute any of them.

Qualtrics XM 10Qualtrics (XM) 1

The company

Qualtrics.

Website: qualtrics.com
Headquarters: Provo, United States
Founded: 2002
Ownership: Public, XM on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Qualtrics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Qualtrics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at qualtrics.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.