6 categories · RankedQualtrics
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Audience and consumer insights platforms | Marketing | 2% | 19 of 155 | 38% | 13 | criticized challenger | |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 27 of 142 | 14% | 7 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Contact center quality assurance | Customer | 0% | 35 of 81 | 0% | 2 | under 10 labels · led by EvaluAgent at 28% | |
| Customer success platforms | Customer | 0% | 46 of 49 | 100% | 1 | under 10 labels · led by ChurnZero at 42% | newNew since September 2026: not ranked then, 0% now. |
| In-app messaging and customer communications | Customer | 0% | 84 of 105 | 100% | 1 | under 10 labels · led by Intercom at 21% | newNew since September 2026: not ranked then, 0% now. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 71 of 172 | 0% | 1 | under 10 labels · led by Apollo.io at 17% |
Movement
By model
How each model treated Qualtrics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 1 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 2 | 2 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 1 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd recommend Qualtrics as the strongest all-around consumer insights and audience research platform.” GPT-5.4 mini · Audience insights · paraphrase prompt · first choice
“Qualtrics is a better fit, since it is recommended for situations where respondents must answer new questions” Perplexity Sonar · Market intelligence · paraphrase prompt · alternative
“Choose Qualtrics if you need structured, enterprise-grade feedback collection and CX management.” DeepSeek V4 Flash · Audience insights · comparative prompt · alternative
“the best-in-class solutions (e.g., Playvox, Qualtrics, advanced EnsembleIQ styles)” DeepSeek V4 Flash · Contact center QA · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid: Enterprise tools like Qualtrics unless you have dedicated research staff—they're often overkill and overpriced” Kimi K2 · Audience insights · paraphrase prompt · hard negative
“Rather than recommending a single, bloated enterprise platform like Qualtrics (which can easily eat up $50k+ of your budget)” Gemini 3.5 Flash · Audience insights · paraphrase prompt · soft negative
“Move to Qualtrics only if you have the resources to run continuous, statistically rigorous experience research internally.” Muse Glimmer 30B · Audience insights · paraphrase prompt · soft negative
“Some users report collaboration limitations and weaker international survey capabilities compared to specialists.” Grok 4.20 · Audience insights · negative prompt · soft negative
Named alongside
The products named in the same answers as Qualtrics, over the 104 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Qualtrics was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 101 of the 104 answers that named Qualtrics and are not a share of its labels.
Domains cited
233 of the 233 domain citations in answers naming Qualtrics came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
qualtrics.com is not in Google's top ten for any of the category's searches. In the answers, Qualtrics takes 2% of first choices and SparkToro takes 19%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 135,000 a month (“qualtrics”)
- AI search demand for its name, est.
- 4,637 a month
- Organic visits to its site
- about 1,028,410 a month
- Searches its site ranks for
- 49,516 · 6,871 in the top three
- Sites linking to it
- 146,721
- Paid Google search
- 1 searches its ads show for, about 2 clicks and $21 a month (estimate)
In answers
This edition- First choices
- 13 across its categories
- Named in
- 104 answers
- Its own site cited
- in 101 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,678 | undated | |||
| Case study | 136 | undated | |||
| Comparison | 78 | undated | |||
| Glossary or explainer | 76 | undated | |||
| Report or ebook | 21 | 0 | 2020-03-02 | ||
| News or press | 21 | 0 | 2020-08-17 | ||
| Conference or event | 17 | 0 | 2020-11-20 | ||
| Template or tool | 8 | 0 | 2020-09-23 | ||
| Webinar or virtual event | 6 | 0 | 2020-07-21 |
Most recent
- 2020-11-20Rethinking parent teacher conferences 12619 conference or event
- 2020-11-19How best to get families with multiple children to commit to in person or virtual modality 12596 conference or event
- 2020-09-23How can i embed a loan calculator in a form or survey 11712 template or tool
- 2020-09-10Virtual meetup 3 xm builders summer series 11532 conference or event
- 2020-08-31Query string in personal link 11384 conference or event
- 2020-08-17Qualtrics certifications badges 11163 news or press
How it is countedHide how it is counted
Every page qualtrics.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Qualtrics
Follow Qualtrics
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Qualtrics.ShowHide
The company
On record
Wikidata- Website
- qualtrics.com
- Headquarters
- Provo, United States
- Founded
- 2002
- Ownership
- Public, XM on Nasdaq
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- One category-defining platform for experience management—powered by leading AI and packaged to suit your program's needs.
- For
- Enterprises, governments and healthcare
- Price stated
- Pay for planned usage; competitive pricing is based on metrics you know and can forecast and account for accurately. qualtrics.com/pricing
- Certifications
- platform certificationsISO 4200127001SOC 2 Type IIHITRUSTCustomer Favorableindependently conducted penetration test resultssecurity certifications
- Hosting
- North AmericaEMEAAPJ
- Not stated on the pages read
- Starting price, free plan or trial, integrations, customers
What Qualtrics's own pages state, read September 28, 2026: qualtrics.com, qualtrics.com/pricing, trust.qualtrics.com, qualtrics.com/platform, qualtrics.com/legal/customers. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Qualtrics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Qualtrics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Qualtrics by email, built from the raw record of the edition. It shows:
- where Qualtrics is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Qualtrics, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.