GTM AI Index
Index Vendors › SurveyMonkey · September 2026 Edition
2 categories · Ranked

SurveyMonkey

147Judge labels
10First choices
48Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
9% in Feedback for small business buyers
Rank 8 of 104 in the mid-market standingcriticized challenger
1 of 12 models made it the first choice on the direct prompt; 35% of its 49 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In feedback · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named SurveyMonkey for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Customer feedback and surveysCustomer4%8 of 10435%49criticized challenger
Customer intelligence and data scienceGTM data and infrastructure0%142 of 158100%1under 10 labels · led by Google Analytics 4 at 16%

Movement

This is the first edition on this tier, so no move can be computed for SurveyMonkey yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated SurveyMonkey across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501102
GPT-5.4 mini02024
Gemini 3.5 Flash02035
Perplexity Sonar01023
Grok 4.1 Fast10315
Mistral Small03115
DeepSeek V4 Flash20046
Llama 4 Maverick01304
Qwen 3.7 Flash02125
Kimi K202013
GLM 4.7 FlashX01113
MiniMax M2.511215

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels4
Paraphrase12 labels1
Comparative34 labels7not counted in share
Budget-constrained28 labels4
Scale-constrained15 labels1
Negative35 labelsNone
First choiceAlternativeMentionNegative147 labels in all, every segment counted; 10 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“SurveyMonkey Enterprise / Alchemer — fastest rollout, familiar UI, lower cost, good for survey ops” DeepSeek V4 Flash · Feedback · scale prompt · first choice
“Consistently recommended as the best balance of ease-of-use and functionality for mid-market teams” MiniMax M2.5 · Feedback · direct prompt · first choice
“For small teams, SurveyMonkey or Typeform; enterprises, demo Qualtrics.” Grok 4.1 Fast · Feedback · comparative prompt · first choice
“Quick, standalone surveys \u2192 SurveyMonkey (all-around)” DeepSeek V4 Flash · Feedback · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Pricing complaints: Forced annual subscriptions, unclear pricing structure... Some reviewers call it a "scam"” MiniMax M2.5 · Feedback · negative prompt · hard negative
“avoid Qualtrics and Medallia (too expensive), SurveyMonkey (too pricey)” GLM 4.7 FlashX · Feedback · negative prompt · hard negative
“Platforms with Significant Red Flags ... SurveyMonkey ... Aggressive paywalling” Kimi K2 · Feedback · negative prompt · hard negative
“Avoid for low budgets: SurveyMonkey (features locked behind higher tiers)” DeepSeek V4 Flash · Feedback · budget prompt · hard negative

Named alongside

The products named in the same answers as SurveyMonkey, over the 146 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurveyMonkey was named but was not.
ProductSame answerTook the first choice insteadHead to head
Qualtrics99 of 14625Not in the top three
Typeform91 of 1467Not in the top three
Medallia69 of 14612Not in the top three
Google Forms56 of 14620Not in the top three
Survicate54 of 1468Not in the top three
SurveySparrow41 of 1465Not in the top three
Hotjar36 of 1461Not in the top three
Delighted35 of 1462Not in the top three
Jotform35 of 1461Not in the top three
Zonka Feedback30 of 1462Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named SurveyMonkey. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 26 of the 146 answers that named SurveyMonkey and are not a share of its labels.

Domains cited

typeform.com14
zonkafeedback.com12
timetoreply.com9
getperspective.ai8
guideflow.com8
greatquestion.co7
qualaroo.com6
sprinklr.com6
surveymonkey.comYour site6
thecxlead.com6

Seventy-six of the eighty-two domain citations in answers naming SurveyMonkey came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as SurveyMonkey

What the judge wrote, as written, with how often. The vendor table decides that these count as SurveyMonkey; a claim can dispute any of them.
SurveyMonkey Enterprise 3SurveyMonkey (Enterprise) 1SurveyMonkey Enterprise / GetFeedback 1

The company

SurveyMonkey.
Website
surveymonkey.com
Headquarters
San Mateo, Canada
Founded
1999
Ownership
Public, SVMK on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SurveyMonkey's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SurveyMonkey, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at surveymonkey.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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