Small business▲+3Since September 2026: 9% → 12%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 9% in September 2026
Inside the floor by 8 pointsRank 5 → 3 of 83
3 categories · RankedSurveyMonkey
202Judge labels
17First choices
61Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
12% in Feedback for small business buyers
Rank 5 of 84 in the mid-market standingcriticized challenger
2 of 14 models made it the first choice on the direct prompt; 26% of its 54 labels there were negative.
What the models named instead of SurveyMonkey →By buyer segmentRead the same way at every buyer size.
Small business3 of 85
12%56 labels
criticized challenger
Mid-market5 of 84
5%54 labels
criticized challenger
Enterprise4 of 68
6%46 labels
criticized challenger
In feedback · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named SurveyMonkey for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer feedback and surveys | Customer | 5% | 5 of 84 | 26% | 54 | criticized challenger | ▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 2% | 16 of 172 | 0% | 6 | under 10 labels · led by Apollo.io at 17% | |
| Audience and consumer insights platforms | Marketing | 0% | 126 of 155 | 33% | 3 | under 10 labels · led by SparkToro at 19% |
Movement
Since September 2026, SurveyMonkey held within the floor in all three categories: no change cleared 11 points.
Best category · Feedback · by segment
Mid-market▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 4% in September 2026
Inside the floor by 9 pointsRank 9 → 6 of 81
Enterprise=heldSince September 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 6% in September 2026
Inside the floor by 11 pointsRank 4 of 64, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Feedback | 4% | 6% | ▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 5 of 84 |
| Market intelligence | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 16 of 172, unchanged |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 126 of 155, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated SurveyMonkey across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated SurveyMonkey across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 3 | 1 | 5 |
| GPT-5.4 mini | 1 | 1 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 3 | 4 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 1 | 0 | 3 | 2 | 6 |
| Mistral Small | 1 | 3 | 2 | 1 | 7 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 2 | 6 |
| Llama 4 Maverick | 0 | 2 | 3 | 0 | 5 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 1 | 5 |
| Kimi K2 | 0 | 3 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 1 | 4 |
| MiniMax M2.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 1 | 2 | 1 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labels7
Paraphrase22 labels3
Comparative43 labels8not counted in share
Budget-constrained39 labels6
Scale-constrained23 labels1
Negative51 labels1not counted in share
First choiceAlternativeMentionNegative202 labels in all, every segment counted; 17 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The all-around survey platform. Strong analytics, 200+ integrations and a template library that covers almost every use case.” Muse Glimmer 30B · Feedback · comparative prompt · first choice
“Choose SurveyMonkey if you want the best mix of ease, flexibility, and standard survey features.” GPT-5.4 mini · Feedback · comparative prompt · first choice
“the strongest balance of affordability and capability comes from SurveyMonkey ($18/month)” Claude Haiku 4.5 · Feedback · budget prompt · first choice
“are highly recommended for pre-seed or seed-stage companies due to their affordability” Mistral Small · Market intelligence · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“businesses often migrate away from SurveyMonkey for three critical reasons: Aggressive Cost Scaling... Data Privacy Concerns” Qwen 3.7 Flash · Feedback · negative prompt · hard negative
“Avoid or Approach with Extreme Caution (High Risk of Issues): SurveyMonkey: Frequent complaints about aggressive pricing” Grok 4.20 · Feedback · negative prompt · hard negative
“stop using SurveyMonkey for anything involving sensitive, regulated, or personally identifiable feedback.” MiniMax M2.5 · Feedback · negative prompt · hard negative
“the following platforms are typically not recommended for companies with strict budget constraints” Gemini 3.5 Flash · Feedback · budget prompt · hard negative
Named alongside
The products named in the same answers as SurveyMonkey, over the 202 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurveyMonkey was named but was not.ShowHide
Named alongside
The products named in the same answers as SurveyMonkey, over the 202 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurveyMonkey was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named SurveyMonkey. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 191 of the 202 answers that named SurveyMonkey and are not a share of its labels.
Domains cited
guideflow.com110
typeform.com66
g2.com57
survicate.com57
zonkafeedback.com54
surveysparrow.com45
learn.g2.com43
chattermill.com42
surveymonkey.comYour site42
blog.hubspot.com39
513 of the 555 domain citations in answers naming SurveyMonkey came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
surveymonkey.com ranks 2 on Google for the category's searches. In the answers, SurveyMonkey takes 5% of first choices and CustomerGauge takes 24%.ShowHide
Search and answers
surveymonkey.com ranks 2 on Google for the category's searches. In the answers, SurveyMonkey takes 5% of first choices and CustomerGauge takes 24%.
ShowHideIn search
Google, US estimatesPosition for “customer feedback and survey platform”
5
Position for “best customer feedback and survey platform”
2
- Searches for its name, Google
- 165,000 a month (“surveymonkey”)
- AI search demand for its name, est.
- 2,023 a month
- Organic visits to its site
- about 1,683,535 a month
- Searches its site ranks for
- 44,676 · 7,499 in the top three
- Sites linking to it
- 301,722
- Paid Google search
- 3 searches its ads show for, about 66 clicks and $500 a month (estimate)
In answers
This editionShare of first choices
5%
rank 5 of 84 in feedback
Segment leader
24%
CustomerGauge
- First choices
- 17 across its categories
- Named in
- 202 answers
- Its own site cited
- in 191 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on surveymonkey.com
10,033
subdomains included
Content
2,131
counted in the table below
Documentation
1,835
Product · Integration
125 · 18
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 829 | 0 | 2019-12-06 | CRM | |
| Glossary or explainer | 642 | 10 | 2026-09-25 | ||
| News or press | 318 | undated | |||
| Blog | 191 | undated | |||
| Comparison | 43 | 2 | 2026-09-25 | ||
| Case study | 33 | undated | |||
| Webinar or virtual event | 26 | 0 | 2021-07-26 | ||
| Report or ebook | 25 | 0 | 2019-11-08 | Direct mail | |
| Conference or event | 24 | 0 | 2025-11-25 |
Most recent
- 2026-09-25Hybrid onboarding glossary or explainer
- 2026-09-25Exit survey completion rate glossary or explainer
- 2026-09-25Employee survey governance glossary or explainer
- 2026-09-25Employee offboarding glossary or explainer
- 2026-09-25Onboarding success metrics glossary or explainer
- 2026-09-25New manager onboarding glossary or explainer
How it is countedHide how it is counted
Every page surveymonkey.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as SurveyMonkey
What the judge wrote, as written, with how often. The vendor table decides that these count as SurveyMonkey; a claim can dispute any of them.
SurveyMonkey Enterprise 4SurveyMonkey (Business Edition) 1SurveyMonkey (Now Momentive) 1SurveyMonkey Business 1
Follow SurveyMonkey
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
SurveyMonkey.ShowHide
The company
SurveyMonkey.
ShowHideOn record
Wikidata- Website
- surveymonkey.com
- Headquarters
- San Mateo, Canada
- Founded
- 1999
- Ownership
- Public, SVMK on Nasdaq
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The World’s Most Popular Survey Platform
- For
- organizations worldwide
- Price stated
- $30/ user / month; $92/ user / month; $0.15 per additional response surveymonkey.com/pricing
- Starting price
- 30 surveymonkey.com/pricing
- Free plan or trial
- Get started free surveymonkey.com
- Integrations claimed
- 200 surveymonkey.com/product
- Certifications
- BBB accreditationTrustedSite CertificationSOC 2 accreditedISO 27001 certificationHIPAA-compliantPayment Card Industry’s Data Security Standards (PCI DSS 4.0) certificationHIPAAGDPR
- Hosting
- USCanadaEU
- Customers named
- GreyhoundNoomHornblowerWoomThe Golden State WarriorsGen ConCarrotRyanair
What SurveyMonkey's own pages state, read September 28, 2026: surveymonkey.com, surveymonkey.com/pricing, surveymonkey.com/mp/legal/security, surveymonkey.com/product, surveymonkey.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SurveyMonkey's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SurveyMonkey, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for SurveyMonkey by email, built from the raw record of the edition. It shows:
- where SurveyMonkey is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name SurveyMonkey, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.