Every category where a model named Google Forms for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Customer feedback and surveys	Customer	16%	2 of 84	18%	28	accepted challenger	▲+2Since September 2026: 15% → 16%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Event lead capture apps	Marketing	2%	21 of 70	33%	3	under 10 labels · led by Blinq at 23%
Event management platforms	Marketing	0%	22 of 81	0%	4	under 10 labels · led by Bizzabo at 28%
Market intelligence platforms	GTM data and infrastructure	0%	102 of 172	0%	1	under 10 labels · led by Apollo.io at 17%
Order management systems	Revenue operations	0%	51 of 131	0%	1	under 10 labels · led by Zoho Inventory at 25%
Webinar and virtual event platforms	Marketing	0%	45 of 67	0%	1	under 10 labels · led by Livestorm at 25%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Google Forms held within the floor in all six categories: no change cleared 11 points.

Best category · Feedback · by segment

Small business▼−1Since September 2026: 19% → 18%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

18%from 19% in September 2026

Inside the floor by 10 pointsRank 2 → 1 of 83

Mid-market▲+2Since September 2026: 15% → 16%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

16%from 15% in September 2026

Inside the floor by 9 pointsRank 1 → 2 of 81

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 71 → 64 of 64

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Event lead capture	0%	2%	newNew since September 2026: not ranked then, 2% now.	New this edition	Rank 21 of 70, unchanged
Feedback	15%	16%	▲+2Since September 2026: 15% → 16%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 1 → 2 of 84
Event management	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 22 of 81, unchanged
Market intelligence	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 102 of 172, unchanged
Order management	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 51 of 131, unchanged
Webinars	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 45 of 67, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Google Forms across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	1	3
GPT-5.4 mini	0	1	1	0	2
Gemini 3.5 Flash	0	2	2	3	7
Perplexity Sonar	1	0	0	0	1
Grok 4.20	1	1	1	0	3
Mistral Small	1	0	0	0	1
DeepSeek V4 Flash	0	4	1	0	5
Llama 4 Maverick	1	0	0	0	1
Qwen 3.7 Flash	1	0	1	1	3
Kimi K2	1	0	1	0	2
GLM 4.7 FlashX	1	0	2	1	4
MiniMax M2.5	2	0	1	0	3
GPT-6 Luna	0	1	0	0	1
Muse Glimmer 30B	1	0	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase2 labelsNone

Comparative19 labels4not counted in share

Budget-constrained49 labels21

Scale-constrained6 labelsNone

Negative24 labels1not counted in share

First choiceAlternativeMentionNegative103 labels in all, every segment counted; 21 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with Google Forms if you have a truly limited budget. It's completely free, has no response limits” Kimi K2 · Feedback · budget prompt · first choice

“I'd suggest starting with Google Forms (if very basic needs) or HubSpot Free + a simple form tool” MiniMax M2.5 · Event lead capture · budget prompt · first choice

“Google Forms is the best customer feedback and survey platform for a company with a limited budget.” Grok 4.20 · Feedback · budget prompt · first choice

“Google Forms – Best free option, with unlimited responses and basic analytics.” Mistral Small · Feedback · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why avoid: ... generic QR-code forms (Google Forms, Typeform)... Web-only solutions require a continuous, strong internet connection” Gemini 3.5 Flash · Event lead capture · negative prompt · hard negative

“Avoid this for professional customer feedback.” GLM 4.7 FlashX · Feedback · negative prompt · hard negative

“excellent entry-level tool ... though it lacks advanced features like real-time reporting or customization options” Claude Haiku 4.5 · Feedback · comparative prompt · soft negative

“you are too large for basic, siloed survey tools (like Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · Feedback · scale prompt · soft negative

Named alongside

The products named in the same answers as Google Forms, over the 103 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Forms was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Typeform73 of 1036Not among the top eight

SurveyMonkey66 of 1036Compare →

Qualtrics CustomerXM31 of 1036Not among the top eight

Jotform29 of 1034Not among the top eight

SurveySparrow27 of 1032Compare →

Tally24 of 1039Not among the top eight

Survicate22 of 1033Compare →

Hotjar19 of 1032Not among the top eight

Medallia Experience Cloud17 of 1030Not among the top eight

Zonka Feedback15 of 1031Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Forms. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 97 of the 103 answers that named Google Forms and are not a share of its labels.

Domains cited

guideflow.com61

typeform.com36

g2.com33

surveysparrow.com33

survicate.com27

learn.g2.com26

blog.hubspot.com23

featureupvote.com23

zonkafeedback.com23

frill.co21

306 of the 306 domain citations in answers naming Google Forms came from somebody else's page.

Pages cited

guideflow.com/blog/survey-software-tools48

typeform.com/blog/customer-feedback-tools28

guideflow.com/blog/customer-feedback-tools25

featureupvote.com/blog/customer-feedback-tools23

blog.hubspot.com/service/customer-feedback-tool20

surveysparrow.com/blog/top-customer-feedback-tools18

frill.co/blog/customer-feedback-software17

survicate.com/blog/customer-feedback-tools17

Pages are listed as the models cited them.

Search and answers

Where Google Forms stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,830,000 a month (“google forms”)
AI search demand for its name, est.: 15,495 a month
Its own site: It sits on Google's site (google.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

16%

rank 2 of 84 in feedback

Segment leader

24%

CustomerGauge

First choices: 21 across its categories
Named in: 103 answers
Its own site cited: in 97 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google Forms

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Forms; a claim can dispute any of them.

Google Forms + Spreadsheets 1

Follow Google Forms

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google is the company behind Google Forms.

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On record

Wikidata

Website: google.com
Headquarters: Mountain View, California, United States
Founded: 1998
Ownership: Part of Alphabet Inc.
Also from Google: Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked

Positioning: Online forms to get insights quickly
google.com/forms/about
For: Perorangan, bisnis, dan organisasi
google.com/intl/id/forms/about
Certifications: security, privacy, and compliance controls
Customers named: HwaComRSPCAPaack
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Google Forms's own pages state, read September 28, 2026: google.com/forms/about, google.com/intl/af/forms/about, google.com/intl/id/forms/about, google.com/intl/ms/forms/about, google.com/intl/ca/forms/about. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Forms's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Forms, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Forms by email, built from the raw record of the edition. It shows:

where Google Forms is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Forms, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Google Forms is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Google Forms is among the products AI models recommend first in Customer feedback and surveys this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/customer/customer-feedback-and-surveys/"><img src="https://gtm-ai-index.com/badges/2026-10/google-forms--customer-feedback-and-surveys-wide.svg" alt="Among AI models' top three in Customer feedback and surveys, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer feedback and surveys standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/customer/customer-feedback-and-surveys/"><img src="https://gtm-ai-index.com/badges/2026-10/google-forms--customer-feedback-and-surveys-square.svg" alt="Among AI models' top three in Customer feedback and surveys, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer feedback and surveys standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/customer/customer-feedback-and-surveys/"><img src="https://gtm-ai-index.com/badges/2026-10/google-forms--customer-feedback-and-surveys-compact.svg" alt="Among AI models' top three in Customer feedback and surveys, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer feedback and surveys standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.