Every category where a model named Google Forms for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer feedback and surveys	Customer	15%	1 of 104	12%	25	accepted challenger
Customer success platforms	Customer	0%	46 of 69	0%	1	under 10 labels · led by ChurnZero at 39%

Movement

This is the first edition on this tier, so no move can be computed for Google Forms yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Forms across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	0	1
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	1	0	2	3
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	2	0	1	0	3
Mistral Small	1	0	1	0	2
DeepSeek V4 Flash	1	1	1	0	3
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	1	2	0	3
Kimi K2	1	0	1	1	3
GLM 4.7 FlashX	1	1	0	0	2
MiniMax M2.5	1	0	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase1 labelNone

Comparative15 labels2not counted in share

Budget-constrained26 labels18

Scale-constrained4 labelsNone

Negative16 labels7not counted in share

First choiceAlternativeMentionNegative63 labels in all, every segment counted; 18 of the 27 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For a truly limited budget, start with Google Forms — it's free, reliable, and handles basic feedback collection perfectly.” MiniMax M2.5 · Feedback · budget prompt · first choice

“If your budget is literally zero: Google Forms (or Tally if you want a more modern look) is the way to go.” DeepSeek V4 Flash · Feedback · budget prompt · first choice

“the best overall starting point is usually Google Forms if you only need basic surveys at zero cost” Perplexity Sonar · Feedback · budget prompt · first choice

“For simplicity and zero budget: Google Forms or SurveyPlanet, both are genuinely unlimited on free plans.” Claude Haiku 4.5 · Feedback · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“You are too large for simple, disconnected tools (like free Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · Feedback · scale prompt · soft negative

“Zero design flexibility, no logic jumps on free tier, lower completion rates” Kimi K2 · Feedback · negative prompt · soft negative

“Google Forms & Microsoft Forms (Be cautious of: Branding & Security)” Gemini 3.5 Flash · Feedback · negative prompt · soft negative

Named alongside

The products named in the same answers as Google Forms, over the 63 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Forms was named but was not.

ProductSame answerTook the first choice insteadHead to head

SurveyMonkey56 of 635Not in the top three

Typeform55 of 636Not in the top three

Qualtrics36 of 635Not in the top three

Survicate31 of 634Not in the top three

Hotjar30 of 632Not in the top three

Jotform28 of 632Not in the top three

SurveySparrow24 of 632Not in the top three

Medallia20 of 632Not in the top three

Canny20 of 630Not in the top three

Tally14 of 630Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Forms. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 63 answers that named Google Forms and are not a share of its labels.

Domains cited

guideflow.com6

typeform.com6

surveysparrow.com5

qualaroo.com4

blog.hubspot.com3

featurebase.app3

proprofssurvey.com3

sogolytics.com3

thecxlead.com3

featureupvote.com2

Thirty-eight of the thirty-eight domain citations in answers naming Google Forms came from somebody else's page.

Pages cited

guideflow.com/blog/customer-feedback-tools6

typeform.com/blog/customer-feedback-tools6

surveysparrow.com/blog/customer-satisfaction-survey-tools4

blog.hubspot.com/service/customer-feedback-tool3

featurebase.app/blog/customer-feedback-tools3

proprofssurvey.com/blog/customer-feedback-tools3

sogolytics.com/blog/best-online-survey-tools3

thecxlead.com/tools/best-feedback-management-tools3

Pages are listed as the models cited them.

Names read as Google Forms

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Forms; a claim can dispute any of them.

Google Forms (+ Gemini) 1Typeform/Google Forms 1

The company

Google Search is the company behind Google Forms.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Forms's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Forms, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.