AI Indexes
GTM AI Index
Index › Customer › Feedback › Google Forms vs SurveyMonkey
Customer feedback and surveys · October 2026 Edition

Google Forms vs SurveyMonkey

Zero of fourteen models named Google Forms first on the direct prompt; two named SurveyMonkey. Both were named by all fourteen models and Google Forms carries 28 labels and SurveyMonkey 54, so the shares are not directly comparable.

Google Forms

accepted challenger

By Google, Mountain View, California, United States, founded 1998. Named in six categories this edition.

SurveyMonkey

criticized challenger

San Mateo, Canada, founded 1999. Named in three categories this edition.

First-choice share16%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%26%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 15; printed, not drawn.
Labels2854A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Forms reading right to left. Rank and label count are printed, not drawn.CustomerGauge was named alongside these two in eleven of the fourteen direct answers. CustomerGauge vs Google Forms · CustomerGauge vs SurveyMonkey · Google Forms vs Retently

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google FormsFirst choices, of fourteen modelsSurveyMonkey
Direct02
Paraphrase001 against SurveyMonkey
Comparative031 against Google Forms
Budget-constrained912 against SurveyMonkey
Scale-constrained002 against Google Forms · 1 against SurveyMonkey
Negative002 against Google Forms · 10 against SurveyMonkey
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Google Forms and SurveyMonkey were named in the same answer sixty-six times, of the 103 answers naming Google Forms and the 202 naming SurveyMonkey. In those answers SurveyMonkey took the first choice six times and Google Forms fifteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Google Forms and SurveyMonkey stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Google Forms SurveyMonkey first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Forms on the left and SurveyMonkey on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Forms and SurveyMonkey stood in it.

SurveyMonkey first, Google Forms not the choice

2 of 14 modelsGoogle Forms was named in the answer but not as the choice, or not at all.
Grok 4.20SurveyMonkey alternatives: Alchemer, Canny, Qualtrics CustomerXM, Refiner, Zonka Feedback
MiniMax M2.5SurveyMonkey, Typeform alternatives: CustomerGauge, Qualaroo, Zonka Feedback

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Mistral SmallPerspective AI alternatives: CustomerGauge, SurveyMonkey, Typeform
DeepSeek V4 FlashAlchemer alternatives: CustomerGauge, SurveyMonkey, Survicate
Llama 4 MaverickCustomerGauge alternatives: Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
Qwen 3.7 FlashCustomerGauge alternatives: GetFeedback, SurveyMonkey, Zonka Feedback
Kimi K2Alchemer, CustomerGauge alternatives: Retently, SurveyMonkey
GPT-6 LunaAlchemer alternatives: AskNicely, HubSpot Service Hub, SurveyMonkey
Muse Glimmer 30BCustomerGauge alternatives: SurveyMonkey, Survicate, Zonka Feedback

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Helply alternatives: Alchemer, Perspective AI, SurveySparrow, Survicate, Zonka Feedback
GPT-5.4 miniQualtrics CustomerXM, Survicate alternatives: CustomerGauge
Gemini 3.5 FlashCustomerGauge, Survicate alternatives: AskNicely, Refiner
Perplexity SonarCustomerGauge alternatives: Alchemer, Chattermill, SurveySensum, Zonka Feedback
GLM 4.7 FlashXCustomerGauge alternatives: Alchemer, Chattermill, Zonka Feedback

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Forms leads by five points.
Google Forms17%#1 of 14
SurveyMonkey12%#3 of 14
The full small business standing →
Mid-marketThe figures above
Google Forms leads by eleven points.
Google Forms16%#2 of 15
SurveyMonkey5%#5 of 15
The full mid-market standing →
Enterprise
The order flips: SurveyMonkey leads at enterprise.
SurveyMonkey6%#4 of 10
Google Forms0%#10 of 10
The full enterprise standing →

What the models said about Google Forms

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Avoid this for professional customer feedback.” GLM 4.7 FlashX · negative prompt · hard negative
“excellent entry-level tool ... though it lacks advanced features like real-time reporting or customization options” Claude Haiku 4.5 · comparative prompt · soft negative
“you are too large for basic, siloed survey tools (like Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · scale prompt · soft negative
“Start with Google Forms if you have a truly limited budget. It's completely free, has no response limits” Kimi K2 · budget prompt · first choice
“Google Forms is the best customer feedback and survey platform for a company with a limited budget.” Grok 4.20 · budget prompt · first choice
“Google Forms – Best free option, with unlimited responses and basic analytics.” Mistral Small · budget prompt · first choice

What the models said about SurveyMonkey

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“businesses often migrate away from SurveyMonkey for three critical reasons: Aggressive Cost Scaling... Data Privacy Concerns” Qwen 3.7 Flash · negative prompt · hard negative
“Avoid or Approach with Extreme Caution (High Risk of Issues): SurveyMonkey: Frequent complaints about aggressive pricing” Grok 4.20 · negative prompt · hard negative
“stop using SurveyMonkey for anything involving sensitive, regulated, or personally identifiable feedback.” MiniMax M2.5 · negative prompt · hard negative
“The all-around survey platform. Strong analytics, 200+ integrations and a template library that covers almost every use case.” Muse Glimmer 30B · comparative prompt · first choice
“Choose SurveyMonkey if you want the best mix of ease, flexibility, and standard survey features.” GPT-5.4 mini · comparative prompt · first choice
“the strongest balance of affordability and capability comes from SurveyMonkey ($18/month)” Claude Haiku 4.5 · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.