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Index Customer Feedback › Google Forms vs SurveySparrow
Customer feedback and surveys · September 2026 Edition

Google Forms vs SurveySparrow

Zero of twelve models named Google Forms first on the direct prompt; one named SurveySparrow. Google Forms was named by twelve of the twelve models and SurveySparrow by eleven and Google Forms carries 25 labels and SurveySparrow 32, so the shares are not directly comparable.

Google Forms

accepted challenger

By Google Search, United States, founded 1997. Named in two categories this edition.

SurveySparrow

accepted challenger

Named in one category this edition.

First-choice share15%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 18; printed, not drawn.
Labels2532A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Forms reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs CustomerGauge · Google Forms vs Retently · Google Forms vs Survicate

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Google FormsFirst choices, of twelve modelsSurveySparrow
Direct01
Paraphrase001 against SurveySparrow
Comparative00
Budget-constrained82
Scale-constrained001 against Google Forms
Negative102 against Google Forms · 1 against SurveySparrow
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Google Forms and SurveySparrow were named in the same answer twenty-four times, of the 63 answers naming Google Forms and the 58 naming SurveySparrow. In those answers SurveySparrow took the first choice two times and Google Forms twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Google Forms and SurveySparrow stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Google Forms SurveySparrow first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Forms on the left and SurveySparrow on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Forms and SurveySparrow stood in it.

SurveySparrow first, Google Forms not the choice

1 of 12 modelsGoogle Forms was named in the answer but not as the choice, or not at all.
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow

Neither was named

6 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniQualtrics alternatives: Medallia
Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Forms leads by nine points.
Google Forms19%#2 of 15
SurveySparrow9%#4 of 15
The full small business standing →
Mid-marketThe figures above
Google Forms leads by nine points.
Google Forms15%#1 of 18
SurveySparrow5%#5 of 18
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Google Forms0%#– of 10
SurveySparrow0%#– of 10
The full enterprise standing →

What the models said about Google Forms

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“You are too large for simple, disconnected tools (like free Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · scale prompt · soft negative
“Zero design flexibility, no logic jumps on free tier, lower completion rates” Kimi K2 · negative prompt · soft negative
“Google Forms & Microsoft Forms (Be cautious of: Branding & Security)” Gemini 3.5 Flash · negative prompt · soft negative
“For a truly limited budget, start with Google Forms — it's free, reliable, and handles basic feedback collection perfectly.” MiniMax M2.5 · budget prompt · first choice
“If your budget is literally zero: Google Forms (or Tally if you want a more modern look) is the way to go.” DeepSeek V4 Flash · budget prompt · first choice
“the best overall starting point is usually Google Forms if you only need basic surveys at zero cost” Perplexity Sonar · budget prompt · first choice

What the models said about SurveySparrow

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“it feels more like a broader survey platform than a dedicated CX operating system” GPT-5.4 mini · paraphrase prompt · soft negative
“complaints about pricing at higher tiers” Qwen 3.7 Flash · negative prompt · soft negative
“SurveySparrow generally offers the strongest combination of affordable pricing, CX-specific features, and scalability.” Qwen 3.7 Flash · budget prompt · first choice
“The best customer feedback and survey platform for a mid-market B2B company is SurveySparrow, Survicate, or QuestionPro” Llama 4 Maverick · direct prompt · first choice
“If you can spend ~$20/month: SurveySparrow is the best value” DeepSeek V4 Flash · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.