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Index Customer Feedback › SurveySparrow vs AskNicely
Customer feedback and surveys · September 2026 Edition

SurveySparrow vs AskNicely

One of twelve models named SurveySparrow first on the direct prompt; zero named AskNicely. SurveySparrow was named by eleven of the twelve models and AskNicely by eleven and SurveySparrow carries 32 labels and AskNicely 20, so the shares are not directly comparable.

SurveySparrow

accepted challenger

Named in one category this edition.

AskNicely

accepted challenger

Named in one category this edition.

First-choice share5%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 18; printed, not drawn.
Labels3220A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, SurveySparrow reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs SurveySparrow · Google Forms vs AskNicely · CustomerGauge vs SurveySparrow

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
SurveySparrowFirst choices, of twelve modelsAskNicely
Direct10
Paraphrase021 against SurveySparrow
Comparative00
Budget-constrained201 against AskNicely
Scale-constrained00
Negative001 against SurveySparrow
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, SurveySparrow and AskNicely were named in the same answer fourteen times, of the 58 answers naming SurveySparrow and the 37 naming AskNicely. In those answers AskNicely took the first choice one time and SurveySparrow two.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where SurveySparrow and AskNicely stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
SurveySparrow AskNicely first choice named as an alternative argued againstblank: not namedEach cell is one answer, SurveySparrow on the left and AskNicely on the right.

The direct prompt

The plain question, one answer per model, grouped by where SurveySparrow and AskNicely stood in it.

SurveySparrow first, AskNicely not the choice

1 of 12 modelsAskNicely was named in the answer but not as the choice, or not at all.
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics

Neither was the first choice, one was named

6 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniQualtrics alternatives: Medallia
Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SurveySparrow leads by nine points.
SurveySparrow9%#4 of 15
AskNicely0%#12 of 15
The full small business standing →
Mid-marketThe figures above
SurveySparrow leads by two points.
SurveySparrow5%#5 of 18
AskNicely4%#7 of 18
The full mid-market standing →
Enterprise
The order flips: AskNicely leads at enterprise.
AskNicely2%#– of 10
SurveySparrow0%#– of 10
The full enterprise standing →

What the models said about SurveySparrow

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“it feels more like a broader survey platform than a dedicated CX operating system” GPT-5.4 mini · paraphrase prompt · soft negative
“complaints about pricing at higher tiers” Qwen 3.7 Flash · negative prompt · soft negative
“SurveySparrow generally offers the strongest combination of affordable pricing, CX-specific features, and scalability.” Qwen 3.7 Flash · budget prompt · first choice
“The best customer feedback and survey platform for a mid-market B2B company is SurveySparrow, Survicate, or QuestionPro” Llama 4 Maverick · direct prompt · first choice
“If you can spend ~$20/month: SurveySparrow is the best value” DeepSeek V4 Flash · budget prompt · first choice

What the models said about AskNicely

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Avoid for low budgets: ... AskNicely \u2014 all skew enterprise-priced.” DeepSeek V4 Flash · budget prompt · hard negative
“Best balance for most mid-sized B2B teams: AskNicely” GPT-5.4 mini · paraphrase prompt · first choice
“I'd suggest starting with AskNicely or Delighted” MiniMax M2.5 · paraphrase prompt · first choice
“if your company is more service-led and you care most about frontline coaching” Perplexity Sonar · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.