Customer feedback and surveys · September 2026 Edition
CustomerGauge vs SurveySparrow
Four of twelve models named CustomerGauge first on the direct prompt; one named SurveySparrow. CustomerGauge was named by nine of the twelve models and SurveySparrow by eleven and CustomerGauge carries 12 labels and SurveySparrow 32, so the shares are not directly comparable.
Named in four categories this edition.
Named in one category this edition.
First-choice share13%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 18; printed, not drawn.
Labels1232A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CustomerGauge reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs CustomerGauge · Google Forms vs SurveySparrow · CustomerGauge vs Retently
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CustomerGaugeFirst choices, of twelve modelsSurveySparrow
Direct41
Paraphrase301 against SurveySparrow
Comparative00
Budget-constrained02
Scale-constrained00
Negative001 against SurveySparrow
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where CustomerGauge and SurveySparrow stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 |
CustomerGauge SurveySparrow first choice named as an alternative argued againstblank: not namedEach cell is one answer, CustomerGauge on the left and SurveySparrow on the right.The direct prompt
The plain question, one answer per model, grouped by where CustomerGauge and SurveySparrow stood in it.
CustomerGauge first, SurveySparrow an alternative
4 of 12 modelsSurveySparrow was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate
SurveySparrow first, CustomerGauge not the choice
1 of 12 modelsCustomerGauge was named in the answer but not as the choice, or not at all.Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics
Neither was the first choice, one was named
4 of 12 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow
Neither was named
3 of 12 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniQualtrics alternatives: Medallia
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SurveySparrow leads by six points.
SurveySparrow9%#4 of 15CustomerGauge4%#7 of 15Mid-marketThe figures above
The order flips: CustomerGauge leads at mid-market.
CustomerGauge13%#2 of 18SurveySparrow5%#5 of 18Enterprise
CustomerGauge leads by twenty-six points.
CustomerGauge26%#2 of 10SurveySparrow0%#– of 10What the models said about CustomerGauge
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback.” Llama 4 Maverick · paraphrase prompt · first choice
“the strongest all-around choice is CustomerGauge if your priority is account-level feedback tied to revenue, churn reduction, and expansion” Perplexity Sonar · direct prompt · first choice
“I'd recommend CustomerGauge if your priority is account-level NPS and tying feedback to revenue, churn risk, and customer success actions” Perplexity Sonar · paraphrase prompt · first choice
What the models said about SurveySparrow
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“it feels more like a broader survey platform than a dedicated CX operating system” GPT-5.4 mini · paraphrase prompt · soft negative
“complaints about pricing at higher tiers” Qwen 3.7 Flash · negative prompt · soft negative
“SurveySparrow generally offers the strongest combination of affordable pricing, CX-specific features, and scalability.” Qwen 3.7 Flash · budget prompt · first choice
“The best customer feedback and survey platform for a mid-market B2B company is SurveySparrow, Survicate, or QuestionPro” Llama 4 Maverick · direct prompt · first choice
“If you can spend ~$20/month: SurveySparrow is the best value” DeepSeek V4 Flash · budget prompt · first choice
Also compared
Google Forms vs CustomerGaugeGoogle Forms vs SurveySparrowCustomerGauge vs RetentlyCustomerGauge vs SurvicateCustomerGauge vs QualtricsCustomerGauge vs AskNicelyCustomerGauge vs SurveyMonkeyRetently vs SurveySparrowSurvicate vs SurveySparrowSurveySparrow vs QualtricsSurveySparrow vs AskNicelySurveySparrow vs SurveyMonkeyAll twenty-eight head-to-head pages and the full feedback standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.