GTM AI Index
Index Customer Feedback › CustomerGauge vs Survicate
Customer feedback and surveys · September 2026 Edition

CustomerGauge vs Survicate

Four of twelve models named CustomerGauge first on the direct prompt; two named Survicate. CustomerGauge was named by nine of the twelve models and Survicate by twelve and CustomerGauge carries 12 labels and Survicate 37, so the shares are not directly comparable.

CustomerGauge

accepted challenger

Named in four categories this edition.

Survicate

accepted challenger

Named in one category this edition.

First-choice share13%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 18; printed, not drawn.
Labels1237A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CustomerGauge reading right to left. Rank and label count are printed, not drawn.Google Forms vs CustomerGauge · Google Forms vs Survicate · CustomerGauge vs Retently

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CustomerGaugeFirst choices, of twelve modelsSurvicate
Direct42
Paraphrase32
Comparative00
Budget-constrained00
Scale-constrained00
Negative001 against Survicate
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where CustomerGauge and Survicate stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
CustomerGauge Survicate first choice named as an alternative argued againstblank: not namedEach cell is one answer, CustomerGauge on the left and Survicate on the right.

The direct prompt

The plain question, one answer per model, grouped by where CustomerGauge and Survicate stood in it.

CustomerGauge first, Survicate an alternative

4 of 12 modelsSurvicate was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate

Survicate first, CustomerGauge not the choice

2 of 12 modelsCustomerGauge was named in the answer but not as the choice, or not at all.
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
GPT-5.4 miniQualtrics alternatives: Medallia
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Survicate leads by fifteen points.
Survicate19%#1 of 15
CustomerGauge4%#7 of 15
The full small business standing →
Mid-marketThe figures above
The order flips: CustomerGauge leads at mid-market.
CustomerGauge13%#2 of 18
Survicate7%#4 of 18
The full mid-market standing →
Enterprise
CustomerGauge leads by twenty-six points.
CustomerGauge26%#2 of 10
Survicate0%#– of 10
The full enterprise standing →

What the models said about CustomerGauge

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback.” Llama 4 Maverick · paraphrase prompt · first choice
“the strongest all-around choice is CustomerGauge if your priority is account-level feedback tied to revenue, churn reduction, and expansion” Perplexity Sonar · direct prompt · first choice
“I'd recommend CustomerGauge if your priority is account-level NPS and tying feedback to revenue, churn risk, and customer success actions” Perplexity Sonar · paraphrase prompt · first choice

What the models said about Survicate

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Decent starting point, but pricing gets unpredictable and restrictive as you scale.” DeepSeek V4 Flash · negative prompt · soft negative
“is SurveySparrow, Survicate, or QuestionPro, as they offer the best value for mid-market teams” Llama 4 Maverick · direct prompt · first choice
“I'd recommend Survicate as the top NPS and customer experience survey tool.” Grok 4.1 Fast · paraphrase prompt · first choice
“Start with Survicate if you want a comprehensive platform” Kimi K2 · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.