GTM AI Index
Index Customer Feedback › CustomerGauge vs Retently
Customer feedback and surveys · September 2026 Edition

CustomerGauge vs Retently

Four of twelve models named CustomerGauge first on the direct prompt; two named Retently. CustomerGauge was named by nine of the twelve models and Retently by eight and both carry 12 labels, so the shares below are directly comparable.

CustomerGauge

accepted challenger

Named in four categories this edition.

Retently

accepted challenger

Named in one category this edition.

First-choice share13%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 18; printed, not drawn.
Labels1212Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, CustomerGauge reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs CustomerGauge · Google Forms vs Retently

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CustomerGaugeFirst choices, of twelve modelsRetently
Direct42
Paraphrase33
Comparative00
Budget-constrained00
Scale-constrained00
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where CustomerGauge and Retently stood in it.

CustomerGauge first, Retently an alternative

4 of 12 modelsRetently was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate

Retently first, CustomerGauge an alternative

2 of 12 modelsCustomerGauge was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniQualtrics alternatives: Medallia
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Retently leads by six points.
Retently9%#6 of 15
CustomerGauge4%#7 of 15
The full small business standing →
Mid-marketThe figures above
The order flips: CustomerGauge leads at mid-market.
CustomerGauge13%#2 of 18
Retently9%#3 of 18
The full mid-market standing →
Enterprise
CustomerGauge leads by twenty-six points.
CustomerGauge26%#2 of 10
Retently0%#– of 10
The full enterprise standing →

What the models said about CustomerGauge

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback.” Llama 4 Maverick · paraphrase prompt · first choice
“the strongest all-around choice is CustomerGauge if your priority is account-level feedback tied to revenue, churn reduction, and expansion” Perplexity Sonar · direct prompt · first choice
“I'd recommend CustomerGauge if your priority is account-level NPS and tying feedback to revenue, churn risk, and customer success actions” Perplexity Sonar · paraphrase prompt · first choice

What the models said about Retently

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“For B2B-Specific Focus: Retently offers separate B2B and Ecommerce tracks, each with tailored integrations” Claude Haiku 4.5 · paraphrase prompt · first choice
“Start with Retently (or SurveySparrow for a more budget-friendly, general option)” DeepSeek V4 Flash · direct prompt · first choice
“Top Recommendation: Retently ... best overall fit for a mid-sized B2B company” DeepSeek V4 Flash · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.